Marketing Data Analyst

IONOS is growing! Our newly established US commercial team is looking to hire its first Marketing Data Analyst. The role enables our success by ideating and implementing data-driven, innovative and effective marketing campaigns, collecting data, processing it and presenting to our marketing colleagues and the wider organization.We are seeking a talented digital marketing analytics professional to help set up, gather data, and analyze the effectiveness and return on investment of digital marketing campaigns.We offer an international work environment that provides continuous opportunities for growth. This is a tremendous opportunity to bring your analytical talent and directly contribute to our growth strategy!

What you will do:

Prepare, evaluate and interpret marketing data from various systems (Adobe Analytics, Google Analytics, DWH) in the form of ad hoc analysis as well regular dashboardsExamine the success of advertising and on-site performance measures and recommend action plans for optimizing performancePropose effective website tags for the collection of data and develop necessary source code; recommend website changes to drive future businessAssist in the sales planning & forecasting process for the US by providing visualized data against relevant sales KPIsAct as a single point of contact for sales performance metrics for the USPresent findings and conclusions regularly to the immediate team and the wider organization to enable continuous learningFrom time to time, conduct/organize user research including user interviews, field studies, usability testing, and customer calls, analyze feedback from existing and new applications; present findings regularly to key stakeholders along with potential recommendations

Qualities you will bring:

At least 3 years of work experience in web analytics and measurement applications (such as Adobe Analytics and Google Analytics)Strong analytical abilities to analyze customer data, build customer segments and determine if strategies are effective in enhancing the customer experienceBasic technical skills and understanding of web markup and scripting languages (HTML, JavaScript)Practical experience in using data visualization software (e.g. Power BI, Data Studio & Looker) is a plusProven experience in querying languages such as MySQL and BigQueryPractical experience in the hosting industry, experience developing or running websites and or the Cloud and SaaS industries a plusAbility to work effectively with a variety of departments and organizational levelsFormal education and/or professional training and relevant certifications in data analytics, computer science or related technological field preferred

Physical requirements and Working Conditions

Sitting or standing for extended periods of timeSpend extended hours in front of a computer screenAbility to travel via air and/or vehicle on an overnight basis, including international travel on an estimated quarterly basisAbility to lift objects during travel up to 20 lbsThe role is located in downtown Philadelphia, PA and requires at least 3 days on-site per week or on days as designated by management

Equal Opportunity Employer. We do not discriminate on the basis of any status protected by law.