Mattel
Lead IT Business Analyst - Marketing Data (CRM / CDP)
Mattel, El Segundo, California, United States,
Job Description
The Opportunity:
We are seeking a talented Lead Business Analyst specializing in consumer data management across omnichannel platforms to join our team. As a Business Analyst focused on omnichannel consumer data, you will play a crucial role in leveraging data from various sources, including the Consumer Data Platform Blueconic, CRM tool Klaviyo, and our consumer analytics data warehouse. The ideal candidate will possess a deep understanding of omnichannel data integration and analysis, coupled with expertise in the SAFE project execution method.
The position reports to the Director IT – MarTech.
What Your Impact Will Be:
Omnichannel Data Analysis: Analyze consumer data from diverse sources, including digital channels and proprietary retail stores, to identify trends, patterns, and insights that drive business decisions.
Platform Optimization: Collaborate with cross-functional teams to optimize the performance of the Consumer Data Platform Blueconic, CRM tool Klaviyo, and other data platforms, ensuring seamless integration and data flow across channels.
Requirement Gathering: Work closely with stakeholders across the enterprise to understand business requirements and translate them into data-driven solutions that support omnichannel initiatives.
Project Management: Utilize the SAFE project execution method to manage projects related to omnichannel consumer data initiatives, ensuring alignment with business objectives and timely delivery.
Data Governance: Implement and maintain data governance processes to ensure data integrity, security, and compliance with regulatory requirements across all channels.
Reporting and Insights: Develop and maintain reports, dashboards, and visualizations to track key performance metrics related to omnichannel consumer data and provide actionable insights to stakeholders.
Training and Support: Provide training and support to internal teams on using consumer data platforms, CRM tools, and analytics solutions effectively to drive business outcomes.
The Opportunity:
We are seeking a talented Lead Business Analyst specializing in consumer data management across omnichannel platforms to join our team. As a Business Analyst focused on omnichannel consumer data, you will play a crucial role in leveraging data from various sources, including the Consumer Data Platform Blueconic, CRM tool Klaviyo, and our consumer analytics data warehouse. The ideal candidate will possess a deep understanding of omnichannel data integration and analysis, coupled with expertise in the SAFE project execution method.
The position reports to the Director IT – MarTech.
What Your Impact Will Be:
Omnichannel Data Analysis: Analyze consumer data from diverse sources, including digital channels and proprietary retail stores, to identify trends, patterns, and insights that drive business decisions.
Platform Optimization: Collaborate with cross-functional teams to optimize the performance of the Consumer Data Platform Blueconic, CRM tool Klaviyo, and other data platforms, ensuring seamless integration and data flow across channels.
Requirement Gathering: Work closely with stakeholders across the enterprise to understand business requirements and translate them into data-driven solutions that support omnichannel initiatives.
Project Management: Utilize the SAFE project execution method to manage projects related to omnichannel consumer data initiatives, ensuring alignment with business objectives and timely delivery.
Data Governance: Implement and maintain data governance processes to ensure data integrity, security, and compliance with regulatory requirements across all channels.
Reporting and Insights: Develop and maintain reports, dashboards, and visualizations to track key performance metrics related to omnichannel consumer data and provide actionable insights to stakeholders.
Training and Support: Provide training and support to internal teams on using consumer data platforms, CRM tools, and analytics solutions effectively to drive business outcomes.