Renesas Electronics
Associate Marketing Engineer
Renesas Electronics, San Jose, California, United States,
Job Description
The Associate Marketing Specialist will be responsible for the development of System Market Analysis and System Roadmap (incl. commercial assessment), and for the definition and lifecycle’s management of Renesas system offerings for Mass Market Segment. Additionally, responsible for creating the System Go-To-Market (GTM) Strategy and leading System GTM activities for Mass Market Segment.
Additional Responsibilities:
Lead segment deep dive activity for Mass Market Segment under Senior staff’s leadership:Develop and continuously update system roadmap including commercial assessment.
Understand system use cases and develop system related content collaborating with End-Equipment / System experts.
Analyze market / competitors regarding trends and offerings on system level using regional input and consolidate it in System Market Analysis
Capture system requirements collaborating with End-Equipment / System experts.
Define and continuously value proposition including value drivers of Renesas offering.
Define System GTM strategy, drive market introduction and lead GTM activities at system level.
Drive SAM data collection and analysis with heatmap approach
Come up with New Product Proposals (NPP) based on gap analysis brought up during the deep dive.
Define and adjust operative pricing guidelines, maximizing value-based mark up and manage quoting globally within given limits on system level.
Define Renesas offering (products, SW, services) including ecosystem partners (To be aligned with MCU/MPU marketing)
Creating effective product and solutions collaterals, and partnering with sales and other teams to drive, coordinate and support product promotion, design wins and demand creation to meet revenue targets
Manage lifecycle and develop forecast of Renesas offering in commercialization phase.
Support Sales and business development activities on system level.
Drive Strategic Sales and Product growth initiatives.
The Associate Marketing Specialist will be responsible for the development of System Market Analysis and System Roadmap (incl. commercial assessment), and for the definition and lifecycle’s management of Renesas system offerings for Mass Market Segment. Additionally, responsible for creating the System Go-To-Market (GTM) Strategy and leading System GTM activities for Mass Market Segment.
Additional Responsibilities:
Lead segment deep dive activity for Mass Market Segment under Senior staff’s leadership:Develop and continuously update system roadmap including commercial assessment.
Understand system use cases and develop system related content collaborating with End-Equipment / System experts.
Analyze market / competitors regarding trends and offerings on system level using regional input and consolidate it in System Market Analysis
Capture system requirements collaborating with End-Equipment / System experts.
Define and continuously value proposition including value drivers of Renesas offering.
Define System GTM strategy, drive market introduction and lead GTM activities at system level.
Drive SAM data collection and analysis with heatmap approach
Come up with New Product Proposals (NPP) based on gap analysis brought up during the deep dive.
Define and adjust operative pricing guidelines, maximizing value-based mark up and manage quoting globally within given limits on system level.
Define Renesas offering (products, SW, services) including ecosystem partners (To be aligned with MCU/MPU marketing)
Creating effective product and solutions collaterals, and partnering with sales and other teams to drive, coordinate and support product promotion, design wins and demand creation to meet revenue targets
Manage lifecycle and develop forecast of Renesas offering in commercialization phase.
Support Sales and business development activities on system level.
Drive Strategic Sales and Product growth initiatives.