SULLIVAN TIRE CO INC
Social Media Marketing Specialist
SULLIVAN TIRE CO INC, Norwell, Massachusetts, us, 02061
This is a HYBRID position!
Three days in office/Two days remote!
Works with Digital Marketing Lead to create original text, graphic and video content, managing posts, and responding and interacting with social media communities. Maintain our company brand image on social platforms in a cohesive way to achieve our marketing and brand goals. As a Social Media Marketing Specialist, we expect you to be up to date with the latest digital technologies and social media trends. Should be able to handle our social media presence ensuring high levels of web traffic, brand impressions, customer engagement and branding activities.
Responsibilities:Creating fresh and current content for our Social Media channels daily. Content will include writing, video, graphics, and photography as necessary.Managing and growing our social media channels including Facebook, X, Instagram, YouTube, and others as needed. This includes:
Interacting with consumers and customers on our social media platforms adhering to our brand standardsGrowing our Social Media communityCreating a robust and active social media calendar and content for our social media channelsPartnering with our Customer Experience Manager on customer concerns that come through social platforms.Working with the call center when we receive inquiries about tires or automotive services through social platforms.Use Social Media to drive traffic to our website and retail locationsStaying current on social media trends and expanding our channels when necessary
Measuring the impact and ROI of our paid and organic social community initiatesCreating periodic reports with results of the above initiativesMonitoring our brands online reputation on review sites such as Yelp and Google Reviews.Monitor online competitive landscape.Managing paid advertising on the various social channelsRequirements
Proven success growing an engaged audience base with Instagram, Facebook, X, YouTube, and other social platforms as needed.Passionate about visual storytellingSolid content and copywriting skillsWell versed in social media applications, listening tools, measurement, and analytics with ability to make recommendations based on metrics reporting.Familiar with managing social platform advertising programs.Excellent communication skills and ability to express our company's views creativelyProficient in Microsoft Office Suite, Adobe Creative Cloud Products and CanvaVideo creation and photography skills a plusExcellent time management skillsHigh attention to detailTeam playerEducation
3-5 years of marketing experienceBS in Marketing preferred.Benefits
Health Insurance- including Medical, Vision, and DentalLife and Disability InsurancePaid Holidays, Personal Time, and Vacation TimeDiscounted ServicesEmployee Owned! Employee Stock Ownership PlanFlexible Spending401(k) with Company MatchTuition Reimbursement
EEO Statement
Sullivan Tire and Auto Service is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
Our company motto is
"Treat everyone, customers, and fellow employees, as you would a member of your family."
Come and join our family!
Three days in office/Two days remote!
Works with Digital Marketing Lead to create original text, graphic and video content, managing posts, and responding and interacting with social media communities. Maintain our company brand image on social platforms in a cohesive way to achieve our marketing and brand goals. As a Social Media Marketing Specialist, we expect you to be up to date with the latest digital technologies and social media trends. Should be able to handle our social media presence ensuring high levels of web traffic, brand impressions, customer engagement and branding activities.
Responsibilities:Creating fresh and current content for our Social Media channels daily. Content will include writing, video, graphics, and photography as necessary.Managing and growing our social media channels including Facebook, X, Instagram, YouTube, and others as needed. This includes:
Interacting with consumers and customers on our social media platforms adhering to our brand standardsGrowing our Social Media communityCreating a robust and active social media calendar and content for our social media channelsPartnering with our Customer Experience Manager on customer concerns that come through social platforms.Working with the call center when we receive inquiries about tires or automotive services through social platforms.Use Social Media to drive traffic to our website and retail locationsStaying current on social media trends and expanding our channels when necessary
Measuring the impact and ROI of our paid and organic social community initiatesCreating periodic reports with results of the above initiativesMonitoring our brands online reputation on review sites such as Yelp and Google Reviews.Monitor online competitive landscape.Managing paid advertising on the various social channelsRequirements
Proven success growing an engaged audience base with Instagram, Facebook, X, YouTube, and other social platforms as needed.Passionate about visual storytellingSolid content and copywriting skillsWell versed in social media applications, listening tools, measurement, and analytics with ability to make recommendations based on metrics reporting.Familiar with managing social platform advertising programs.Excellent communication skills and ability to express our company's views creativelyProficient in Microsoft Office Suite, Adobe Creative Cloud Products and CanvaVideo creation and photography skills a plusExcellent time management skillsHigh attention to detailTeam playerEducation
3-5 years of marketing experienceBS in Marketing preferred.Benefits
Health Insurance- including Medical, Vision, and DentalLife and Disability InsurancePaid Holidays, Personal Time, and Vacation TimeDiscounted ServicesEmployee Owned! Employee Stock Ownership PlanFlexible Spending401(k) with Company MatchTuition Reimbursement
EEO Statement
Sullivan Tire and Auto Service is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
Our company motto is
"Treat everyone, customers, and fellow employees, as you would a member of your family."
Come and join our family!