Lucid Motors
Marketing & Events Specialist
Lucid Motors, Miami, Florida, us, 33222
Leading the future in luxury electric and mobility
At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.
We plan to lead in this new era of luxury electric by returning to the fundamentals of great design - where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.
Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we're providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.
The
Marketing and Events Specialist
will plan and execute compelling and efficient marketing plans aimed at generating increased awareness and sales in local markets. We are looking for an individual with previous experience in developing, supporting, and evolving a brand's image at the retail level and the ability to drive quality traffic and awareness to our sales studios.
The Role:Consistent collaboration and partnership with Retail Marketing department to ensure consistency in strategy and brand to ensure localization visuals.Event planning: Plan studio events, product launches, test drive events, community outreach activities.Collaborate with Market Leader and Regional Marketing Lead to develop event themes, goals, and blueprintsCoordinate event and customer experience logistics (i.e. venue, permits, transportation)Work with vendors and internal teams to secure necessary resourcesPartners closely with the sales and studio teams at the local level to ensure the achievement of monthly and annual sales targets through the creation and execution of quarterly marketing plans.Ability to create marketing plans for sales studio based on a solid understanding and awareness of local market trendsMeasure, report out, and optimize the marketing plans based on results.Ensure the Studios have all the correct visuals and prompts needed to support tactical initiativesCreating and delivering consistent studio consumer-facing materials (invitations, messages, templates...)Investigate local Brand Partnerships (E.g., car clubs, hotels, hospitality...) in line with corporate guidelines and local media outlets to increase visibility, awareness, and sales.Supporting and overseeing all marketing activities related to new studio openings (including partnerships, email support, CRM support, marketing onboarding, digital reach)Evaluate event success through event debrief frameworkIdentify areas for improvement and provide feedback for future events and initiativesStrengths for Success:
Capable of collaborating closely with cross-functional departments to design, execute, measure, and report on a holistic plan to generate studio awareness, foot traffic and help increase sales.Retail brand management experience includes using all marketing tools to position/communicate the brand, focusing on events, local activations, CRM, Out of home, advertisement, and media.Understanding of ROI - the ability to assess the impact on the business of marketing initiatives and maximize return on investments.Creative ability to generate out-of-the-box ideas and influence marketing effectiveness.Assist with daily operations as needed; such as act as brand ambassadorRequirements
Bachelor's degree in marketing, Communication, Business, or related fields.2+ years of retail marketing experience, preferably in the automotive or luxury industries.2+ marketing event coordination experienceFlexibility to execute in the field at events and also work within retail environment as neededAbility to travel locally with flexibility for occasional overnight travel as requiredDigital marketing experience with a proven track recordExcellent communicator and motivator gathers and consolidates all the cross-functional resources needed to deliver successful marketing plans.Excellent communication skillsProficiency in CRM management, preferably in SalesforceAbility to prioritize, manage, and complete multiple projects simultaneously within time constraints and with strong attention to detail.Fluency in English both written and spoken.Understanding of the automotive market, including key industries, customer segments, and regulatory environment.Excellent negotiation, communication, and presentation skills, with the ability to influence and build strong relationships with relevant stakeholders.Results-driven, self-motivated, and able to work independently and collaboratively within a team-oriented environment.Physical requirements include the ability to twist, bend, squat, reach, and stand for extended periods of time with or without reasonable accommodation.Ability to work evenings and weekends in a retail environmentValid driver's license with no suspensions within the past year
Compensation Range : The compensation range for this position is specific to the locations listed below and is the range Lucid reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education and training; certifications; and other relevant business and organizational factors.
Additional Compensation and Benefits : Lucid offers a wide range of competitive benefits, including medical, dental, vision, life insurance, disability insurance, vacation, and 401k. The successful candidate may also be eligible to participate in Lucid's equity program and/or a discretionary annual incentive program, subject to the rules governing such programs. (Cash or equity incentive awards, if any, will depend on various factors, including, without limitation, individual and company performance.)
Base Pay Range (hourly)
$56,000-$65,000 USD
By Submitting your application, you understand and agree that your personal data will be processed in accordance with our Candidate Privacy Notice. If you are a California resident, please refer to our California Candidate Privacy Notice.
To all recruitment agencies : Lucid Motors
does not
accept agency resumes. Please do not forward resumes to our careers alias or other Lucid Motors employees. Lucid Motors is not responsible for any fees related to unsolicited resumes.
At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.
We plan to lead in this new era of luxury electric by returning to the fundamentals of great design - where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.
Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we're providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.
The
Marketing and Events Specialist
will plan and execute compelling and efficient marketing plans aimed at generating increased awareness and sales in local markets. We are looking for an individual with previous experience in developing, supporting, and evolving a brand's image at the retail level and the ability to drive quality traffic and awareness to our sales studios.
The Role:Consistent collaboration and partnership with Retail Marketing department to ensure consistency in strategy and brand to ensure localization visuals.Event planning: Plan studio events, product launches, test drive events, community outreach activities.Collaborate with Market Leader and Regional Marketing Lead to develop event themes, goals, and blueprintsCoordinate event and customer experience logistics (i.e. venue, permits, transportation)Work with vendors and internal teams to secure necessary resourcesPartners closely with the sales and studio teams at the local level to ensure the achievement of monthly and annual sales targets through the creation and execution of quarterly marketing plans.Ability to create marketing plans for sales studio based on a solid understanding and awareness of local market trendsMeasure, report out, and optimize the marketing plans based on results.Ensure the Studios have all the correct visuals and prompts needed to support tactical initiativesCreating and delivering consistent studio consumer-facing materials (invitations, messages, templates...)Investigate local Brand Partnerships (E.g., car clubs, hotels, hospitality...) in line with corporate guidelines and local media outlets to increase visibility, awareness, and sales.Supporting and overseeing all marketing activities related to new studio openings (including partnerships, email support, CRM support, marketing onboarding, digital reach)Evaluate event success through event debrief frameworkIdentify areas for improvement and provide feedback for future events and initiativesStrengths for Success:
Capable of collaborating closely with cross-functional departments to design, execute, measure, and report on a holistic plan to generate studio awareness, foot traffic and help increase sales.Retail brand management experience includes using all marketing tools to position/communicate the brand, focusing on events, local activations, CRM, Out of home, advertisement, and media.Understanding of ROI - the ability to assess the impact on the business of marketing initiatives and maximize return on investments.Creative ability to generate out-of-the-box ideas and influence marketing effectiveness.Assist with daily operations as needed; such as act as brand ambassadorRequirements
Bachelor's degree in marketing, Communication, Business, or related fields.2+ years of retail marketing experience, preferably in the automotive or luxury industries.2+ marketing event coordination experienceFlexibility to execute in the field at events and also work within retail environment as neededAbility to travel locally with flexibility for occasional overnight travel as requiredDigital marketing experience with a proven track recordExcellent communicator and motivator gathers and consolidates all the cross-functional resources needed to deliver successful marketing plans.Excellent communication skillsProficiency in CRM management, preferably in SalesforceAbility to prioritize, manage, and complete multiple projects simultaneously within time constraints and with strong attention to detail.Fluency in English both written and spoken.Understanding of the automotive market, including key industries, customer segments, and regulatory environment.Excellent negotiation, communication, and presentation skills, with the ability to influence and build strong relationships with relevant stakeholders.Results-driven, self-motivated, and able to work independently and collaboratively within a team-oriented environment.Physical requirements include the ability to twist, bend, squat, reach, and stand for extended periods of time with or without reasonable accommodation.Ability to work evenings and weekends in a retail environmentValid driver's license with no suspensions within the past year
Compensation Range : The compensation range for this position is specific to the locations listed below and is the range Lucid reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education and training; certifications; and other relevant business and organizational factors.
Additional Compensation and Benefits : Lucid offers a wide range of competitive benefits, including medical, dental, vision, life insurance, disability insurance, vacation, and 401k. The successful candidate may also be eligible to participate in Lucid's equity program and/or a discretionary annual incentive program, subject to the rules governing such programs. (Cash or equity incentive awards, if any, will depend on various factors, including, without limitation, individual and company performance.)
Base Pay Range (hourly)
$56,000-$65,000 USD
By Submitting your application, you understand and agree that your personal data will be processed in accordance with our Candidate Privacy Notice. If you are a California resident, please refer to our California Candidate Privacy Notice.
To all recruitment agencies : Lucid Motors
does not
accept agency resumes. Please do not forward resumes to our careers alias or other Lucid Motors employees. Lucid Motors is not responsible for any fees related to unsolicited resumes.