Westgate Resorts
Database Marketing Director
Westgate Resorts, Las Vegas, Nevada, United States,
Job Description
General Summary Of Duties:
The Director of Database Marketing (Director of DM) is responsible for developing and implementing marketing strategies utilizing customer data and analytics. The Director of DM manages and maintains all customer databases and distributes marketing collateral to the databases through a multitude of communication channels. Manages a team that assists in campaign creation, analysis, and casino call center customer service.
General Summary Of Duties:
The Director of Database Marketing (Director of DM) is responsible for developing and implementing marketing strategies utilizing customer data and analytics. The Director of DM manages and maintains all customer databases and distributes marketing collateral to the databases through a multitude of communication channels. Manages a team that assists in campaign creation, analysis, and casino call center customer service.