Canvs
Digital Marketing Manager
Canvs, Atlanta, Georgia, United States, 30383
Canvs AI is on a mission to enable empathy for the world's leading brands by putting the power of understanding consumers' feelings in the hands of every business. Fortune 500 companies like CVS, Disney, Church & Dwight, ABInbev and Netflix use the Canvs AI Platform daily to analyze unstructured feedback from both consumers and employees. Over the last year alone, Canvs has analyzed over 850 million pieces of open-ended text from surveys, social media and online comments on behalf of its brands, helping them achieve 20X faster insights while deepening their understanding of customers, markets and employees.
Canvs AI is seeking an experienced and driven Digital Marketing Manager to generate demand and drive pipeline through digital channels. You will be responsible for managing the company's digital presence, including the website, SEO, paid advertising, and content marketing. Success in this role requires a strategic mindset, strong execution abilities, and a data-driven approach to optimizing digital marketing efforts.
Responsibilities:
Develop and execute integrated digital marketing campaigns aligned with Canvs AI's go-to-market strategy to drive qualified leads and opportunitiesManage and optimize the company's website for conversion, user experience, and SEO performancePlan, execute, and optimize paid digital advertising campaigns across search, social, programmatic, and other channelsLeverage account-based marketing tactics to target and nurture high-value accounts through digital channelsCollaborate with the content team to create compelling assets and map them to the buyer's journeyAnalyze campaign performance and digital metrics to continuously improve ROI and conversion ratesStay up-to-date on digital marketing trends, tools, and best practices to enhance strategiesPartner closely with sales and marketing teams to align efforts and enable effective lead nurturingRequired Skills & Experience:
5+ years of experience in digital marketing, preferably in the SaaS or technology industryDeep expertise in SEO, SEM, paid social, conversion optimization, and marketing automation tools like HubSpotStrong proficiency with website platforms like WordPress (Elementor experience a plus)Proven track record of driving successful digital marketing campaigns that generate qualified pipelineExcellent analytical abilities to measure performance, derive insights, and optimize campaignsSolid understanding of sales funnels, lead scoring, and account-based marketing strategiesExceptional written and verbal communication skillsSelf-motivated with a drive for continuous learning and improvementAbility to collaborate cross-functionally and work in a fast-paced environmentThis is an incredible opportunity to drive growth for an innovative AI company that empowers leading brands with consumer intelligence. Apply now to join our passionate marketing team!
Benefits we offer:
Salary Range: $75,000 - $90,000Tremendous opportunity for career growthStrong culture and commitment to values.Flexibility via a fully distributed company (Work From Anywhere!).Generous health benefits.Unlimited paid vacation.Summer Fridays.Monthly (at a minimum) virtual team-building events.The Canvs Commitment
Canvs is committed to making the world a more empathetic place, and fills its ranks with people who want to do great work, care about making a difference, and regularly exemplify the company's shared values of:
Openness, honesty, and transparency;Intellectual curiosity;High integrity and honor; andEmpathy and compassion.
Canvs is also committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. Applicants from populations underrepresented in tech are strongly encouraged to apply. All qualified candidates will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, familial status, sexual orientation, national origin, ability, age, or veteran status.
Canvs AI is seeking an experienced and driven Digital Marketing Manager to generate demand and drive pipeline through digital channels. You will be responsible for managing the company's digital presence, including the website, SEO, paid advertising, and content marketing. Success in this role requires a strategic mindset, strong execution abilities, and a data-driven approach to optimizing digital marketing efforts.
Responsibilities:
Develop and execute integrated digital marketing campaigns aligned with Canvs AI's go-to-market strategy to drive qualified leads and opportunitiesManage and optimize the company's website for conversion, user experience, and SEO performancePlan, execute, and optimize paid digital advertising campaigns across search, social, programmatic, and other channelsLeverage account-based marketing tactics to target and nurture high-value accounts through digital channelsCollaborate with the content team to create compelling assets and map them to the buyer's journeyAnalyze campaign performance and digital metrics to continuously improve ROI and conversion ratesStay up-to-date on digital marketing trends, tools, and best practices to enhance strategiesPartner closely with sales and marketing teams to align efforts and enable effective lead nurturingRequired Skills & Experience:
5+ years of experience in digital marketing, preferably in the SaaS or technology industryDeep expertise in SEO, SEM, paid social, conversion optimization, and marketing automation tools like HubSpotStrong proficiency with website platforms like WordPress (Elementor experience a plus)Proven track record of driving successful digital marketing campaigns that generate qualified pipelineExcellent analytical abilities to measure performance, derive insights, and optimize campaignsSolid understanding of sales funnels, lead scoring, and account-based marketing strategiesExceptional written and verbal communication skillsSelf-motivated with a drive for continuous learning and improvementAbility to collaborate cross-functionally and work in a fast-paced environmentThis is an incredible opportunity to drive growth for an innovative AI company that empowers leading brands with consumer intelligence. Apply now to join our passionate marketing team!
Benefits we offer:
Salary Range: $75,000 - $90,000Tremendous opportunity for career growthStrong culture and commitment to values.Flexibility via a fully distributed company (Work From Anywhere!).Generous health benefits.Unlimited paid vacation.Summer Fridays.Monthly (at a minimum) virtual team-building events.The Canvs Commitment
Canvs is committed to making the world a more empathetic place, and fills its ranks with people who want to do great work, care about making a difference, and regularly exemplify the company's shared values of:
Openness, honesty, and transparency;Intellectual curiosity;High integrity and honor; andEmpathy and compassion.
Canvs is also committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. Applicants from populations underrepresented in tech are strongly encouraged to apply. All qualified candidates will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, familial status, sexual orientation, national origin, ability, age, or veteran status.