The Bruery
Marketing Coordinator
The Bruery, Placentia, California, United States, 92670
Job Type
Full-time
Description
About the Company
OUR VISION IS TO BE KNOWN AS THE MOST ADVENTUROUS AND INNOVATIVE CRAFT BREWERY IN THE WORLD.
The Bruery is one of the nation's most prominent boutique craft breweries, located in Orange County, CA. The company goes to market under two separate brands: The Bruery and Offshoot Beer Co., each with a high-quality, unique offering. The Bruery specializes in taste driven experimental ales and craft lagers, while Offshoot Brewing Co. is the company's newest brand focusing on approachable beers that fit a relaxed lifestyle. While each of our brands are known for certain tastes or styles, it's our brewing prowess and creativity that creates our opportunities.
The Bruery has built a strong following among a passionate base of members and fans, and over half of The Bruery's overall sales are Direct-To-Consumer (DTC) through the company's societies membership programs, Orange County tasting room and our Washington, D.C. store. These DTC channels drive high engagement and allow The Bruery to generate attractive margins. The cornerstone of the DTC offering is the societies membership programs, which give the business a community of like-minded members and recurring revenue streams.
To know what sets us apart, you have to understand how we started; just Patrick Rue in his kitchen with a thirst for knowledge and a passion for how interesting beer can be. It was this passion and his insatiable curiosity that led him to open a brewery, build a team of talented like-minded brewers and earn the title of Master Cicerone with the help of his world class palate. At The Bruery, we live at the intersection of tradition and bold creativity, with taste as our compass.
We are easily inspired, if not easily impressed. We take our inspiration from the culinary world, traditional beer styles, natural ingredients, vineyards and even junk food. An interesting beer can make a moment special, and a special moment can spark the inspiration for an interesting beer. Taste and memory go hand in hand, and we let our taste guide us to create beers that deliver timeless and traditional flavors while also pushing the boundaries of what you thought beer could be. One could say our brewing style has range, but we'll leave that up to you. We're explorers at heart, passionate about the art and science of taste and could never be satisfied brewing just one style of beer.
We believe this makes life a little more interesting. Our beers start conversations, complement meals and bring people together. You can trust our beers because of the knowledge and expertise that we've built, but it's our creative approach that will change your idea of what beer can be.
The Bruery goes to market in three distinct channels: Online/DTC, Tasting Rooms, and Wholesale Distribution
Requirements
Requirements
WHAT YOU'LL DO
We are looking for a coordinator who will be the glue for our marketing team. This individual will be responsible for all aspects of coordinating and executing tasks for our marketing team. They will be heavily involved in crafting the story of our beer and helping bring it to market! This includes tasks beginning with the beer production process as it pertains to naming and creative, managing social media across multiple platforms, coordinating on collaborations and local events. Our ideal candidate is an organized collaborator who can execute and coordinate across multiple team members and departments with a strong background in copywriting.
The job responsibilities include the following:
Beer Production Process
Coordinate Beer Names - In collaboration with Marketing and Beer Production Management TeamsCoordinate Label/Romance Copy DeliverablesPackaging AttributesCoordinating Keg Collars & Sticker Lockup with Graphic DesignerSubmit Artwork & Keg Collar for Internal ApprovalApprove artwork & Keg Collar InternallySend Artwork & Keg Collar to ProofAdd Artwork & Keg Collar to TTB Label Folders in DriveApprove to PrintCreate Sales Assets and add to Filecamp
Sales SheetShelf TalkerUPC ImageSales Copy
Coordinate Renders for Website (Individuals, Groups)Coordinate New Product Listings when Live
WebsiteUntappdDigital Ad Campaigns with Ads Agency
Social Media Marketing
Forge a strong knowledge of industry news and social media trendsStrategize social media campaigns to boost sales, brand engagement, and grow online audiencePartner with marketing team to develop a consistent brand across all social platforms (Instagram, Facebook, Twitter, TikTok, Pinterest, Untappd)Identify new and emerging social media channels to experiment withCraft a content calendar as needed in collaboration with design and marketing deptsDesign original posts, tweets, and pins according to the content calendarCoordinate with graphic designer, photographer & videographer to produce content on a regular basisHost regular community engagement events through social channelsAnswer customer questions on social pages and paid ads dailyMonitor KPI progress using Google Analytics & Social ToolsCommunicate metrics progress to stakeholders and relevant teamsIdentify potential pitfalls in social strategy or content and adjust future plans accordinglyBuild relationships with followers
Affiliate & Influencer Marketing
Based on strategy and direction defined by head of marketing, Identify affiliates and influencers to collaborate with in addition to paid sponsored postsSupport the affiliate channel including recruiting new publishers and distributing regular offerings to the network, such as featured products and promotionsMeasure and analyze the impact of influencer campaigns to ensure they meet objectives and ROI targets
Events Planning & Management
Act as cross-departmental liaison as it relates to event planning and executionPlanning and execution in all aspects of assigned special eventsCreate, Maintain & distribute event documents including schedule and contact sheetManage event specific needs ranging from parking, activations, music acts, food & beverage, and collateralProvides administrative support for coordinating creative collateral with marketing team and graphic designerResponsible for reconciling, coding and submitting invoices for events, supplies and department shipping/messengering accountsAssists on-site with events such as greeting staff, guests, managing vendors and any other tasks as necessaryMeasure the success of events and use data to improve future event strategies.
WHAT YOU'LL NEED
We want you to succeed in this position and will help coach you in refining your skills.
The ideal candidate would possess:
Bachelor's degree in marketing, mass communications, or public relationsMinimum 3 years demonstrated success managing social media platforms or relevant content marketing experienceExperience planning and coordinating local events is nice to haveExperienced with Google Analytics and Social Media Manager tools such as Hootsuite or Sprout SocialStrong time management and organization skillsStrong verbal, written, and interpersonal communication skillsStrong knowledge of Facebook, Instagram, Twitter, TikTok, and YouTubeMust be creative with an eye for detailMust be a strong storytellerMust have intermediate knowledge of the food and beverage industryWHAT YOU'LL GET
Competitive SalaryExceptional BenefitsUnlimited PTOPassionate Co-workers & Management
Full-time
Description
About the Company
OUR VISION IS TO BE KNOWN AS THE MOST ADVENTUROUS AND INNOVATIVE CRAFT BREWERY IN THE WORLD.
The Bruery is one of the nation's most prominent boutique craft breweries, located in Orange County, CA. The company goes to market under two separate brands: The Bruery and Offshoot Beer Co., each with a high-quality, unique offering. The Bruery specializes in taste driven experimental ales and craft lagers, while Offshoot Brewing Co. is the company's newest brand focusing on approachable beers that fit a relaxed lifestyle. While each of our brands are known for certain tastes or styles, it's our brewing prowess and creativity that creates our opportunities.
The Bruery has built a strong following among a passionate base of members and fans, and over half of The Bruery's overall sales are Direct-To-Consumer (DTC) through the company's societies membership programs, Orange County tasting room and our Washington, D.C. store. These DTC channels drive high engagement and allow The Bruery to generate attractive margins. The cornerstone of the DTC offering is the societies membership programs, which give the business a community of like-minded members and recurring revenue streams.
To know what sets us apart, you have to understand how we started; just Patrick Rue in his kitchen with a thirst for knowledge and a passion for how interesting beer can be. It was this passion and his insatiable curiosity that led him to open a brewery, build a team of talented like-minded brewers and earn the title of Master Cicerone with the help of his world class palate. At The Bruery, we live at the intersection of tradition and bold creativity, with taste as our compass.
We are easily inspired, if not easily impressed. We take our inspiration from the culinary world, traditional beer styles, natural ingredients, vineyards and even junk food. An interesting beer can make a moment special, and a special moment can spark the inspiration for an interesting beer. Taste and memory go hand in hand, and we let our taste guide us to create beers that deliver timeless and traditional flavors while also pushing the boundaries of what you thought beer could be. One could say our brewing style has range, but we'll leave that up to you. We're explorers at heart, passionate about the art and science of taste and could never be satisfied brewing just one style of beer.
We believe this makes life a little more interesting. Our beers start conversations, complement meals and bring people together. You can trust our beers because of the knowledge and expertise that we've built, but it's our creative approach that will change your idea of what beer can be.
The Bruery goes to market in three distinct channels: Online/DTC, Tasting Rooms, and Wholesale Distribution
Requirements
Requirements
WHAT YOU'LL DO
We are looking for a coordinator who will be the glue for our marketing team. This individual will be responsible for all aspects of coordinating and executing tasks for our marketing team. They will be heavily involved in crafting the story of our beer and helping bring it to market! This includes tasks beginning with the beer production process as it pertains to naming and creative, managing social media across multiple platforms, coordinating on collaborations and local events. Our ideal candidate is an organized collaborator who can execute and coordinate across multiple team members and departments with a strong background in copywriting.
The job responsibilities include the following:
Beer Production Process
Coordinate Beer Names - In collaboration with Marketing and Beer Production Management TeamsCoordinate Label/Romance Copy DeliverablesPackaging AttributesCoordinating Keg Collars & Sticker Lockup with Graphic DesignerSubmit Artwork & Keg Collar for Internal ApprovalApprove artwork & Keg Collar InternallySend Artwork & Keg Collar to ProofAdd Artwork & Keg Collar to TTB Label Folders in DriveApprove to PrintCreate Sales Assets and add to Filecamp
Sales SheetShelf TalkerUPC ImageSales Copy
Coordinate Renders for Website (Individuals, Groups)Coordinate New Product Listings when Live
WebsiteUntappdDigital Ad Campaigns with Ads Agency
Social Media Marketing
Forge a strong knowledge of industry news and social media trendsStrategize social media campaigns to boost sales, brand engagement, and grow online audiencePartner with marketing team to develop a consistent brand across all social platforms (Instagram, Facebook, Twitter, TikTok, Pinterest, Untappd)Identify new and emerging social media channels to experiment withCraft a content calendar as needed in collaboration with design and marketing deptsDesign original posts, tweets, and pins according to the content calendarCoordinate with graphic designer, photographer & videographer to produce content on a regular basisHost regular community engagement events through social channelsAnswer customer questions on social pages and paid ads dailyMonitor KPI progress using Google Analytics & Social ToolsCommunicate metrics progress to stakeholders and relevant teamsIdentify potential pitfalls in social strategy or content and adjust future plans accordinglyBuild relationships with followers
Affiliate & Influencer Marketing
Based on strategy and direction defined by head of marketing, Identify affiliates and influencers to collaborate with in addition to paid sponsored postsSupport the affiliate channel including recruiting new publishers and distributing regular offerings to the network, such as featured products and promotionsMeasure and analyze the impact of influencer campaigns to ensure they meet objectives and ROI targets
Events Planning & Management
Act as cross-departmental liaison as it relates to event planning and executionPlanning and execution in all aspects of assigned special eventsCreate, Maintain & distribute event documents including schedule and contact sheetManage event specific needs ranging from parking, activations, music acts, food & beverage, and collateralProvides administrative support for coordinating creative collateral with marketing team and graphic designerResponsible for reconciling, coding and submitting invoices for events, supplies and department shipping/messengering accountsAssists on-site with events such as greeting staff, guests, managing vendors and any other tasks as necessaryMeasure the success of events and use data to improve future event strategies.
WHAT YOU'LL NEED
We want you to succeed in this position and will help coach you in refining your skills.
The ideal candidate would possess:
Bachelor's degree in marketing, mass communications, or public relationsMinimum 3 years demonstrated success managing social media platforms or relevant content marketing experienceExperience planning and coordinating local events is nice to haveExperienced with Google Analytics and Social Media Manager tools such as Hootsuite or Sprout SocialStrong time management and organization skillsStrong verbal, written, and interpersonal communication skillsStrong knowledge of Facebook, Instagram, Twitter, TikTok, and YouTubeMust be creative with an eye for detailMust be a strong storytellerMust have intermediate knowledge of the food and beverage industryWHAT YOU'LL GET
Competitive SalaryExceptional BenefitsUnlimited PTOPassionate Co-workers & Management