Amazon
Content Asset Manager, AWS
Amazon, Austin, Texas, us, 78716
Description
The AWS Website Team is looking for a Digital Asset Manager that will be responsible for managing a centralized DAM that will serve as the unified source for digital assets used across multiple organizations in AWS. This individual will serve as the asset librarian and curator, providing the structure and recommendations to help the website team and our multiple stakeholders with storage, cataloging, managing, and organizing images, text files, logos, audio, video, or other assets. This role is vital to an effective digital strategy. Serving as the primary advocate for managing content in a central location the Digital Asset Manager will serve as the DAM Admin, making it easier for stakeholders and external users(partners) to share and track assets while creating a more efficient content supply chain that allows for better search, content reuse, and less duplication of digital assets.
The ideal candidate for this role has a BA in Information Science, Computer Science or a similar area and has a blend of technical, analytical and communication skills. Besides being comfortable working with marketers, content architects, engineers and the DAM product manager, they must also understand metadata, taxonomy, digital rights, search facets, and web-publishing processes, digital asset managers must also have the following skills:
Familiarity with Content Management Systems (CMS), ticketing systems, project management tools, and Enterprise Resource Planning (ERP) skills. Experience with AEM is a plus.
Ability to prioritize tasks and assets, implementing efficient and effective systems for a highly matrixed and decentralized organization with multiple content creators.
Develop in collaboration with our Information and Content Architects, a consistent methodology for applying metadata tags to assets with the flexibility to scale while still meeting user requirements.
Collecting and managing digital assets so that they are functional and readily accessible while adhering to governance and tagging standards.
Develop the strategy for how to scale the DAM to eventually support multiple stakeholder teams, asset types and users at an enterprise-wide scale while maintaining consistency with the asset structures.
Work well as a teammate and a leader managing relationships with engineers, product managers, marketers, ands multiple stakeholders clearly explaining usage conditions and access procedures for the company’s digital assets.
Key job responsibilities
Leverage structured taxonomy, metadata, and asset categorization put in place by the Information and Content Architects and contribute to requirements to ensure the structure meets stakeholder search and usage needs.
Provide recommendations and requirements for DAM system integrations.
Streamline asset lifecycle by automating workflows, reducing manual tasks to improve productivity and efficiency company-wide.
Define user roles and permissions, establishing asset permissions according to business and customer needs to prevent unauthorized modifications or deletions. of assets or key metadata.
Ensure that relevant and up-to-date versions of digital marketing assets are easily searchable and that only authorized personnel can change access permissions.
Establish efficient mechanisms for asset search and application.
Publish up-to-date usage and licensing data.
Achieve content usage uniformity applying timestamps, automating expiration dates, restricting channel assets, and enforcing company-wide compliance with content creation and distribution policies.
Develop and share reporting that will help AWT review key metrics that pertain to access, usage, and lifecycle of digital assets.
Ensure correct licensing and copyright information accompanies content.
Provide requirements to the Product Manager to help with automation of key CLM related tasks, including management of published content licenses.
Tag digital assets with relevant metadata for enhanced organization, search and use ensuring consistent naming conventions.
Conduct comprehensive asset audits to understand asset volume, type, and organizational importance, helping identify potential asset gaps.
About the team
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top
of AWS services.
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our
uniqueness.
Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
We are open to hiring candidates to work out of one of the following locations:
Arlington, VA, USA | Austin, TX, USA | New York, NY, USA | Seattle, WA, USA
Basic Qualifications
4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building and optimizing multiple, simultaneous marketing campaigns
Experience managing or working within cross-functional marketing and creative teams
BA in Information Science, Computer Science or a similar area
Preferred Qualifications
Experience in multi-territory campaign management
Experience in digital marketing and content production timelines and process
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $63,000/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
The AWS Website Team is looking for a Digital Asset Manager that will be responsible for managing a centralized DAM that will serve as the unified source for digital assets used across multiple organizations in AWS. This individual will serve as the asset librarian and curator, providing the structure and recommendations to help the website team and our multiple stakeholders with storage, cataloging, managing, and organizing images, text files, logos, audio, video, or other assets. This role is vital to an effective digital strategy. Serving as the primary advocate for managing content in a central location the Digital Asset Manager will serve as the DAM Admin, making it easier for stakeholders and external users(partners) to share and track assets while creating a more efficient content supply chain that allows for better search, content reuse, and less duplication of digital assets.
The ideal candidate for this role has a BA in Information Science, Computer Science or a similar area and has a blend of technical, analytical and communication skills. Besides being comfortable working with marketers, content architects, engineers and the DAM product manager, they must also understand metadata, taxonomy, digital rights, search facets, and web-publishing processes, digital asset managers must also have the following skills:
Familiarity with Content Management Systems (CMS), ticketing systems, project management tools, and Enterprise Resource Planning (ERP) skills. Experience with AEM is a plus.
Ability to prioritize tasks and assets, implementing efficient and effective systems for a highly matrixed and decentralized organization with multiple content creators.
Develop in collaboration with our Information and Content Architects, a consistent methodology for applying metadata tags to assets with the flexibility to scale while still meeting user requirements.
Collecting and managing digital assets so that they are functional and readily accessible while adhering to governance and tagging standards.
Develop the strategy for how to scale the DAM to eventually support multiple stakeholder teams, asset types and users at an enterprise-wide scale while maintaining consistency with the asset structures.
Work well as a teammate and a leader managing relationships with engineers, product managers, marketers, ands multiple stakeholders clearly explaining usage conditions and access procedures for the company’s digital assets.
Key job responsibilities
Leverage structured taxonomy, metadata, and asset categorization put in place by the Information and Content Architects and contribute to requirements to ensure the structure meets stakeholder search and usage needs.
Provide recommendations and requirements for DAM system integrations.
Streamline asset lifecycle by automating workflows, reducing manual tasks to improve productivity and efficiency company-wide.
Define user roles and permissions, establishing asset permissions according to business and customer needs to prevent unauthorized modifications or deletions. of assets or key metadata.
Ensure that relevant and up-to-date versions of digital marketing assets are easily searchable and that only authorized personnel can change access permissions.
Establish efficient mechanisms for asset search and application.
Publish up-to-date usage and licensing data.
Achieve content usage uniformity applying timestamps, automating expiration dates, restricting channel assets, and enforcing company-wide compliance with content creation and distribution policies.
Develop and share reporting that will help AWT review key metrics that pertain to access, usage, and lifecycle of digital assets.
Ensure correct licensing and copyright information accompanies content.
Provide requirements to the Product Manager to help with automation of key CLM related tasks, including management of published content licenses.
Tag digital assets with relevant metadata for enhanced organization, search and use ensuring consistent naming conventions.
Conduct comprehensive asset audits to understand asset volume, type, and organizational importance, helping identify potential asset gaps.
About the team
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top
of AWS services.
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our
uniqueness.
Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
We are open to hiring candidates to work out of one of the following locations:
Arlington, VA, USA | Austin, TX, USA | New York, NY, USA | Seattle, WA, USA
Basic Qualifications
4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building and optimizing multiple, simultaneous marketing campaigns
Experience managing or working within cross-functional marketing and creative teams
BA in Information Science, Computer Science or a similar area
Preferred Qualifications
Experience in multi-territory campaign management
Experience in digital marketing and content production timelines and process
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $63,000/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.