Sigma
Director Marketing - European Brands & Foodservice
Sigma, Phoenix, Arizona, United States, 85223
POSITION SUMMARY
Responsible for developing and executing the brand strategy aligned with customer and market needs to deliver profitable growth and increase market share of assigned multi-country, multi-brand and multiplatform brand(s). Lead feasibility process for new products. Certain areas will also have licensing responsibility.
ESSENTIAL JOB FUNCTIONS
Develop and implement overall marketing vision and strategy for assigned area(s)/brand(s) to meet and exceed company objectives; manage Brand(s), Product Line(s) and Product P&L(s)Define Brand positioning & product lines based on market preferences; ensure information is kept up to date as market and consumers evolveDefine consumer's segment, by having a deep understanding of consumer attitudes and lifestyles, including but not limited to, providing relevant Inputs for consumer and product Insights, problem to be solved, processes and best Marketing practices; ensure information is kept up to date as market and consumers evolveDevelop the annual Brand Plan(s) using qualitative and quantitative data; develop strategies, define goals and tactical actionsExecute marketing plan(s) and ensure consistent brand image throughout all product lines, promotional materials, events, etc.Develop advertising campaigns, ensures traditional and digital advertising / communication aligns with strategyManage the strategic relationship with Advertising agencies, including selection and negotiation of contracts; ensure vendors meet service level agreementsDevelop, prioritize and track brand(s) performance metrics; recommend and implement targeted enhancements, including but not limited to Market Share, Brand equity, brand awareness, advertising impact and purchase funnel with Brand LoyaltyLead Product Development after the design thinking process; specially ensuring the production and business feasibility e.g. production capacity, margin, and product performance and ensure the development the Ready to Market product deck.Ensure market trends, market dynamics, completive set and product elasticity behavior is analyzed; ensure pricing strategy meets margin objectivesProvide leadership of team, talent attraction and retention, performance management; implement succession planning, development and promotion plansOther duties as assignedMINIMUM QUALIFICATIONS
Bachelor's degree in business, marketing or related field or equivalent experienceEight (8) years of progressive brand management experienceFour (4) years of progressive consumer-packaged goods experienceFour (4) years of management / supervisory experienceLicense/Certifications
N/APreferred Qualifications
Bilingual fluency in English and Spanish reading, writing & speakingMaster's Degree in Business AdministrationKNOWLEDGE, SKILLS and ABILITIES (KSA's)
Ability to lead business planning process with knowledge of P&L dynamics; proven project management skillsProven experience with consumer insight developmentAbility to identify complex problems, review information to collaborate and develop options then implement solutionsDemonstrated ability to communicate across all levels of the organization, present complex ideas concisely and clearly articulate ideas verbally and in writingAbility to build professional relationships with cross functional teams while facilitating a collaborative environmentProven negotiation skills with the ability to produce quality vendor servicesProficient with Microsoft office, including skills with Outlook, Word and PowerPoint with advanced Excel skillsProven project management skillsDemonstrated business acumen with knowledge and understanding of business issues, priorities, goals, and strategyENVIRONMENTAL/WORKING CONDITIONS
Ability to travel up to 25% of the time.
PHYSICAL REQUIREMENTS
Usual office environment with frequent sitting, walking, standing and occasional climbing, stooping, kneeling, crouching, crawling, and balancing. Frequent use of eye, hand, and finger coordination enabling he use of office machinery. Oral and auditory capacity enabling interpersonal communication as well as communication through automated devices such as the telephone
Responsible for developing and executing the brand strategy aligned with customer and market needs to deliver profitable growth and increase market share of assigned multi-country, multi-brand and multiplatform brand(s). Lead feasibility process for new products. Certain areas will also have licensing responsibility.
ESSENTIAL JOB FUNCTIONS
Develop and implement overall marketing vision and strategy for assigned area(s)/brand(s) to meet and exceed company objectives; manage Brand(s), Product Line(s) and Product P&L(s)Define Brand positioning & product lines based on market preferences; ensure information is kept up to date as market and consumers evolveDefine consumer's segment, by having a deep understanding of consumer attitudes and lifestyles, including but not limited to, providing relevant Inputs for consumer and product Insights, problem to be solved, processes and best Marketing practices; ensure information is kept up to date as market and consumers evolveDevelop the annual Brand Plan(s) using qualitative and quantitative data; develop strategies, define goals and tactical actionsExecute marketing plan(s) and ensure consistent brand image throughout all product lines, promotional materials, events, etc.Develop advertising campaigns, ensures traditional and digital advertising / communication aligns with strategyManage the strategic relationship with Advertising agencies, including selection and negotiation of contracts; ensure vendors meet service level agreementsDevelop, prioritize and track brand(s) performance metrics; recommend and implement targeted enhancements, including but not limited to Market Share, Brand equity, brand awareness, advertising impact and purchase funnel with Brand LoyaltyLead Product Development after the design thinking process; specially ensuring the production and business feasibility e.g. production capacity, margin, and product performance and ensure the development the Ready to Market product deck.Ensure market trends, market dynamics, completive set and product elasticity behavior is analyzed; ensure pricing strategy meets margin objectivesProvide leadership of team, talent attraction and retention, performance management; implement succession planning, development and promotion plansOther duties as assignedMINIMUM QUALIFICATIONS
Bachelor's degree in business, marketing or related field or equivalent experienceEight (8) years of progressive brand management experienceFour (4) years of progressive consumer-packaged goods experienceFour (4) years of management / supervisory experienceLicense/Certifications
N/APreferred Qualifications
Bilingual fluency in English and Spanish reading, writing & speakingMaster's Degree in Business AdministrationKNOWLEDGE, SKILLS and ABILITIES (KSA's)
Ability to lead business planning process with knowledge of P&L dynamics; proven project management skillsProven experience with consumer insight developmentAbility to identify complex problems, review information to collaborate and develop options then implement solutionsDemonstrated ability to communicate across all levels of the organization, present complex ideas concisely and clearly articulate ideas verbally and in writingAbility to build professional relationships with cross functional teams while facilitating a collaborative environmentProven negotiation skills with the ability to produce quality vendor servicesProficient with Microsoft office, including skills with Outlook, Word and PowerPoint with advanced Excel skillsProven project management skillsDemonstrated business acumen with knowledge and understanding of business issues, priorities, goals, and strategyENVIRONMENTAL/WORKING CONDITIONS
Ability to travel up to 25% of the time.
PHYSICAL REQUIREMENTS
Usual office environment with frequent sitting, walking, standing and occasional climbing, stooping, kneeling, crouching, crawling, and balancing. Frequent use of eye, hand, and finger coordination enabling he use of office machinery. Oral and auditory capacity enabling interpersonal communication as well as communication through automated devices such as the telephone