Columbia Hospitality
Director of Marketing & Events
Columbia Hospitality, Seattle, Washington, us, 98127
Director of Marketing & Events | Smith Tower
Let's start off with the most important part - what's in it for you:
The Perks
*Eligibility of perks is dependent upon job statusGet Paid Daily (Make any day payday)Paid Time off & Holiday Pay (Because Balance Matters)Benefits - Medical, Dental, Vision, Disability, 401KHSA/FSA Plans -with employer contributionValues Based Culture (#OMGLIFE)Culture Add (Creating Space for Fresh Perspectives)Referral Bonus (Get Paid to Recruit)Discounted Lodging, Dining, Spa, Golf, and Retail (Yes, Discounted Travel!)Employee Assistance Program"Columbia Cares" Volunteer OpportunitiesCommittee Participation Opportunities (Fun, Philanthropic, Diversity/Equity/Inclusion)Task Force Work Opportunities (Grow your career in idyllic locations across the globe)Online Learning Platform to Help You Grow!Third Party Perks (Including discounts on Pet Insurance, Rental Cars, Movie and Concert Tickets, Theme Park and Attractions & so much more)Cellphone AllowanceIncentive EligibleParking AllowanceOur Commitment to you:
"People never forget how you made them feel." Maya Angelou's famous statement serves as a rallying cry throughout Columbia Hospitality and fuels our collective drive - and success.
Our people are our purpose, and our brand is our people. We seek extraordinary individuals who drive our brand promise of Creating Exceptional Experiences. We are a people-first organization, ignited from the inside to succeed on the outside. We are a tight-knit, inclusive, values-driven team and we trust one another to have each other's backs. We show up every day with open hearts, an inclusive mindset, and a genuine respect for those around us. We have fun, grow together, and strive to leave a positive lasting impression on everyone we meet.
What you'll do:
The Brass Tacks
Strategic/Department
Annually prepares internal prework, Marketing & Sales strategic plans, and department revenue and expense budget. Aligns with General Manager to achieve overall property objectives.Oversees the development and revenue generation of each sales channel which include, but not limited to, Group Sales, Travel Trade, Rum Runners Memberships, as well as the overall event sales programs that include private events, mix-in events, proposals, and photoshoots.Generates department OKRs, deployment, and individual revenue contribution targets. Supports and approves individual SMART goal plans.Oversite of sales manager and provides mentoring/coaching as well as holding accountable for their sales generation and revenue goals.Creates succession planning for department team members and conducts weekly/monthly 1:1 and quarterly OMG check-in meetings.Meets and exceeds expectations for departments gross revenue (all sales verticals, promotional events, etc.).Maintains and conducts industry research, and property data analytics to project future business volume.Manage all aspects of marketing campaigns, including digital marketing, social media, email marketing, and traditional advertising.Collaborate with internal teams and external agencies to create compelling sales and marketing materials, including print/digital collateral, website content, and multimedia assets.Ensures the accurate production of monthly closing reports, owner's reports, pace analytics, and forecasting reports.Proficient in contractual clauses and terms & conditions.Maintains department compliance with accounting standards (deposits, direct billing, and pre-payment).Reports weekly achievements for prospecting, inquiries, activities, and industry events.Reports monthly achievements and ensures financial accuracy (P&L, sales and marketing platform, and deposits/AR).Efficiently communicates all sales and marketing programs with all property team members.Maintains department standards and implements systems, including sales and marketing platform administration/management.Provides overall direction, coordination, and leadership for all sales, events, and programs team members.Primary support for all sales and marketing outreach, negotiations, contractual review, planning, execution, and service.Direct liaison to all community organizations, city officials, industry associations and public relations entities.Represents Smith Tower at industry events, conferences, and networking functions to expand presence and establish strategic alliances.Ensures all applicable standards, policies and procedures are fully implemented and adhered to in all departments.Training/Mentoring
Hires, mentors, and trains department team members ensuring that the team is competent in all aspects. (If property has Senior positions Director will support these efforts.)Develops monthly department training program.Conducts monthly department meetings.Ensures Senior positions are monitored for development and leadership.Implements corrective action (VAF/PIP).Implements reward programs.Individual
Achieves SMART goals assignedMeets and exceeds expectations for revenue growth of assigned segmentsClient relationship building including new business development and networkingAchieve prospecting goals and sales activitiesResponds to inbound RFP's (requests for proposals) within 24 hoursKnowledgeable with client negotiations, closing tactics, and contractual languageResponsible for forecasting revenue of assigned groupsDevelops and maintains favorable working relationships and open communication with all departmentsCreates a seamless experience for the client from sales to event managementMay require additional job functions as needed based on the business needs of the property and team as requested by General Manager and Seattle Support Center Leadership.
The Nitty Gritty
Bachelor's Degree (BA) from four-year college or university, or 7+years' experience in a sales management role at a hotel, or similar environment.Strong leadership and critical thinking skillsEmotional Intelligence (EQ)The ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.The ability to solve practical problems when only limited standardization exists.Working knowledge of all applicable laws, codes, and regulationsStrong communication skills, including the ability to write contracts, reports, business correspondence, and operations manuals. Ability to effectively present information and respond to questions from team members, managers, clients, guests, or the general public.Strong computer skills: Full knowledge of Microsoft Office with an emphasis on Outlook, Excel, and Word. Event Planning Program knowledge, specifically STS, is required. Knowledge of room diagramming/layout program preferred.
The Fine PrintColumbia Hospitality, Inc. is an equal opportunity employer committed to an inclusive environment without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. We strive for excellence in every position within the company and select the most qualified people who embrace our service philosophy and these values.
Accountability | Creativity | Enthusiasm | Honesty | Inclusion | Respect
Columbia Hospitality is a national management and consulting company with more than 25 years of experience in creating hospitality solutions and delivering exceptional experiences. Our portfolio includes award-winning hotels and resorts, premier residential communities, restaurants and bars, private and public golf clubs, conference centers, and distinctive venues. Columbia Hospitality has been consistently recognized as one of the Top Companies to Work for in Washington by Seattle Business Magazine and Puget Sound Business Journal for their commitment to creating a fun, dynamic and nurturing work environment for team members.
Where you'll work:In 1914, Smith Tower became the first skyscraper in Seattle, and the tallest building west of the Mississippi River. More than 100 years later, a new Smith Tower visitor experience has reinvigorated this local icon to the delight of visitors and tenants alike. Visitors can now enjoy Smith Tower like they've never seen before. Today, it features an entirely new visitor experience including a ground-floor gathering place with gifts, souvenirs and treats, observational deck and bar where you can enjoy a locally inspired menu of shareable plates and classic cocktails.
Smith Tower carries on its legacy of memory-making through leading tours that provide fascinating insight into the building's renowned past and legendary mysteries, hosting private events, and providing breathtaking views from every angle of the open-air Observatory.
The Fine PrintColumbia Hospitality, Inc. is an equal opportunity employer committed to an inclusive environment without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. We strive for excellence in every position within the company and select the most qualified people who embrace our service philosophy and these values.
Accountability | Creativity | Enthusiasm | Honesty | Inclusion | Respect
Columbia Hospitality is a national management and consulting company with more than 25 years of experience in creating hospitality solutions and delivering exceptional experiences. Our portfolio includes award-winning hotels and resorts, premier residential communities, restaurants and bars, private and public golf clubs, conference centers, and distinctive venues. Columbia Hospitality has been consistently recognized as one of the Top Companies to Work for in Washington by Seattle Business Magazine and Puget Sound Business Journal for their commitment to creating a fun, dynamic and nurturing work environment for team members.
Let's start off with the most important part - what's in it for you:
The Perks
*Eligibility of perks is dependent upon job statusGet Paid Daily (Make any day payday)Paid Time off & Holiday Pay (Because Balance Matters)Benefits - Medical, Dental, Vision, Disability, 401KHSA/FSA Plans -with employer contributionValues Based Culture (#OMGLIFE)Culture Add (Creating Space for Fresh Perspectives)Referral Bonus (Get Paid to Recruit)Discounted Lodging, Dining, Spa, Golf, and Retail (Yes, Discounted Travel!)Employee Assistance Program"Columbia Cares" Volunteer OpportunitiesCommittee Participation Opportunities (Fun, Philanthropic, Diversity/Equity/Inclusion)Task Force Work Opportunities (Grow your career in idyllic locations across the globe)Online Learning Platform to Help You Grow!Third Party Perks (Including discounts on Pet Insurance, Rental Cars, Movie and Concert Tickets, Theme Park and Attractions & so much more)Cellphone AllowanceIncentive EligibleParking AllowanceOur Commitment to you:
"People never forget how you made them feel." Maya Angelou's famous statement serves as a rallying cry throughout Columbia Hospitality and fuels our collective drive - and success.
Our people are our purpose, and our brand is our people. We seek extraordinary individuals who drive our brand promise of Creating Exceptional Experiences. We are a people-first organization, ignited from the inside to succeed on the outside. We are a tight-knit, inclusive, values-driven team and we trust one another to have each other's backs. We show up every day with open hearts, an inclusive mindset, and a genuine respect for those around us. We have fun, grow together, and strive to leave a positive lasting impression on everyone we meet.
What you'll do:
The Brass Tacks
Strategic/Department
Annually prepares internal prework, Marketing & Sales strategic plans, and department revenue and expense budget. Aligns with General Manager to achieve overall property objectives.Oversees the development and revenue generation of each sales channel which include, but not limited to, Group Sales, Travel Trade, Rum Runners Memberships, as well as the overall event sales programs that include private events, mix-in events, proposals, and photoshoots.Generates department OKRs, deployment, and individual revenue contribution targets. Supports and approves individual SMART goal plans.Oversite of sales manager and provides mentoring/coaching as well as holding accountable for their sales generation and revenue goals.Creates succession planning for department team members and conducts weekly/monthly 1:1 and quarterly OMG check-in meetings.Meets and exceeds expectations for departments gross revenue (all sales verticals, promotional events, etc.).Maintains and conducts industry research, and property data analytics to project future business volume.Manage all aspects of marketing campaigns, including digital marketing, social media, email marketing, and traditional advertising.Collaborate with internal teams and external agencies to create compelling sales and marketing materials, including print/digital collateral, website content, and multimedia assets.Ensures the accurate production of monthly closing reports, owner's reports, pace analytics, and forecasting reports.Proficient in contractual clauses and terms & conditions.Maintains department compliance with accounting standards (deposits, direct billing, and pre-payment).Reports weekly achievements for prospecting, inquiries, activities, and industry events.Reports monthly achievements and ensures financial accuracy (P&L, sales and marketing platform, and deposits/AR).Efficiently communicates all sales and marketing programs with all property team members.Maintains department standards and implements systems, including sales and marketing platform administration/management.Provides overall direction, coordination, and leadership for all sales, events, and programs team members.Primary support for all sales and marketing outreach, negotiations, contractual review, planning, execution, and service.Direct liaison to all community organizations, city officials, industry associations and public relations entities.Represents Smith Tower at industry events, conferences, and networking functions to expand presence and establish strategic alliances.Ensures all applicable standards, policies and procedures are fully implemented and adhered to in all departments.Training/Mentoring
Hires, mentors, and trains department team members ensuring that the team is competent in all aspects. (If property has Senior positions Director will support these efforts.)Develops monthly department training program.Conducts monthly department meetings.Ensures Senior positions are monitored for development and leadership.Implements corrective action (VAF/PIP).Implements reward programs.Individual
Achieves SMART goals assignedMeets and exceeds expectations for revenue growth of assigned segmentsClient relationship building including new business development and networkingAchieve prospecting goals and sales activitiesResponds to inbound RFP's (requests for proposals) within 24 hoursKnowledgeable with client negotiations, closing tactics, and contractual languageResponsible for forecasting revenue of assigned groupsDevelops and maintains favorable working relationships and open communication with all departmentsCreates a seamless experience for the client from sales to event managementMay require additional job functions as needed based on the business needs of the property and team as requested by General Manager and Seattle Support Center Leadership.
The Nitty Gritty
Bachelor's Degree (BA) from four-year college or university, or 7+years' experience in a sales management role at a hotel, or similar environment.Strong leadership and critical thinking skillsEmotional Intelligence (EQ)The ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.The ability to solve practical problems when only limited standardization exists.Working knowledge of all applicable laws, codes, and regulationsStrong communication skills, including the ability to write contracts, reports, business correspondence, and operations manuals. Ability to effectively present information and respond to questions from team members, managers, clients, guests, or the general public.Strong computer skills: Full knowledge of Microsoft Office with an emphasis on Outlook, Excel, and Word. Event Planning Program knowledge, specifically STS, is required. Knowledge of room diagramming/layout program preferred.
The Fine PrintColumbia Hospitality, Inc. is an equal opportunity employer committed to an inclusive environment without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. We strive for excellence in every position within the company and select the most qualified people who embrace our service philosophy and these values.
Accountability | Creativity | Enthusiasm | Honesty | Inclusion | Respect
Columbia Hospitality is a national management and consulting company with more than 25 years of experience in creating hospitality solutions and delivering exceptional experiences. Our portfolio includes award-winning hotels and resorts, premier residential communities, restaurants and bars, private and public golf clubs, conference centers, and distinctive venues. Columbia Hospitality has been consistently recognized as one of the Top Companies to Work for in Washington by Seattle Business Magazine and Puget Sound Business Journal for their commitment to creating a fun, dynamic and nurturing work environment for team members.
Where you'll work:In 1914, Smith Tower became the first skyscraper in Seattle, and the tallest building west of the Mississippi River. More than 100 years later, a new Smith Tower visitor experience has reinvigorated this local icon to the delight of visitors and tenants alike. Visitors can now enjoy Smith Tower like they've never seen before. Today, it features an entirely new visitor experience including a ground-floor gathering place with gifts, souvenirs and treats, observational deck and bar where you can enjoy a locally inspired menu of shareable plates and classic cocktails.
Smith Tower carries on its legacy of memory-making through leading tours that provide fascinating insight into the building's renowned past and legendary mysteries, hosting private events, and providing breathtaking views from every angle of the open-air Observatory.
The Fine PrintColumbia Hospitality, Inc. is an equal opportunity employer committed to an inclusive environment without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. We strive for excellence in every position within the company and select the most qualified people who embrace our service philosophy and these values.
Accountability | Creativity | Enthusiasm | Honesty | Inclusion | Respect
Columbia Hospitality is a national management and consulting company with more than 25 years of experience in creating hospitality solutions and delivering exceptional experiences. Our portfolio includes award-winning hotels and resorts, premier residential communities, restaurants and bars, private and public golf clubs, conference centers, and distinctive venues. Columbia Hospitality has been consistently recognized as one of the Top Companies to Work for in Washington by Seattle Business Magazine and Puget Sound Business Journal for their commitment to creating a fun, dynamic and nurturing work environment for team members.