enrollmentFUEL
Project Manager for Higher Education Enrollment Marketing Campaigns
enrollmentFUEL, Chapel Hill, North Carolina, United States, 27517
Company
Overview
enrollmentFUEL is a comprehensive Strategic Enrollment Management (SEM) solutions provider with over 300 years of enrollment management experience. Our holistic, tailored, and institution-specific approach uses detailed analysis, emerging and proven technologies, actionable reporting, and targeted tactics to help client-partners meet enrollment goals. Our services bring together all the elements of admissions and financial aid, including Student Search, digital marketing, effective communication plans, recruitment strategies, scholarship metrics, financial aid policy and process enhancements, CRM solutions, temporary staffing, coaching, and training. enrollmentFUEL is on a mission to delight, champion, and stretch college and university leaders with our winning culture, distinctive core values, and demonstrated expertise.
Position
Overview
The Project Manager is responsible for the development, execution, and oversight of assigned client-partner campaigns. Must work with client-partners, vendor-partners, and enrollmentFUEL staff to create solutions and ensure smooth campaign development and execution. The most qualified candidate for this job is someone who has been a Director or AVP on a college or university campus and has five or more years of experience with undergraduate and/or graduate admissions.
Position Outcome
The most critical services or results expected from this position:Oversee assigned projects and generate effective student recruitment campaigns and strategiesServe as liaison between enrollmentFUEL, client-partners, other staff, and vendor-partnersImplement production schedules for campaign developmentProvide training, reporting, and interpretation of campaign metrics to client-partnersRepresent enrollmentFUEL in a professional manner in all work-related activitiesAccurately reflect and portray the mission of enrollmentFUELEffectively build meaningful and personal relationships with the client-partners to retain their loyaltyEssential Duties and Responsibilities
Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
Work directly with the client-partner and Sales to determine needs within parameters outlined in the campaign contractUpon handoff from Sales, must work to build rapport and trust as the client-partner's primary contact during the campaign build and executionHave a thorough understanding of the products offered and how they can solve customer issuesAttend reoccurring meetings with client-partners, answer questions, and follow-up as needed with emails, calls, and/or Basecamp messagesDevelop campaign precepts and summary of deliverables for reference by the enrollmentFUEL team during campaign buildCoordinate campaign development and execution through the Basecamp system (to include message board, to-dos, and calendar)Gather assets needed from the client-partner for campaign development and make available to the project execution team in an organized fashionDefine deliverables and set benchmarks and schedule for campaign developmentHold the client-partner and campaign development team accountable, while maintaining a positive upbeat demeanor aligned with our core valuesWrite copy as required for campaign elementsReview for accuracy and deliver proofs to clients; convey client feedback to development team in an organized and timely mannerMonitor schedule and ensure all marketing and report elements are delivered on timeSchedule training sessions with the client-partner, as outlined in the contract, to educate staff on best practice interpretation and use of insight provided by the reports and tools enrollmentFUEL offersMonitor reports and keep the client-partner engaged with regular communication and interpretation to maximize campaign success and further the relationshipIdentify cross-sell and upsell opportunities with client-partnersUpon campaign completion, work with enrollmentFUEL Business Intelligence & Analytics team to gather data needed to build an end-of-campaign summary reportIn coordination with the Account Manager, work to execute a successful retention strategyServe as an enrollment management expert and advisor for enrollmentFUELAssist Operations with development of policies and procedures relative to project managementAttend staff meetings and staff retreatsWrite newsletter articles and blogs as needed for enrollmentFUEL, valuing our teaching-learning philosophyOther duties as assignedSupervisory Responsibilities
None
Qualifications
A minimum of five to seven years of experience in enrollment management; experience managing projects on a college or university campusStrong oral, listening, and written communication skillsThe ability to engage with cabinet-level client constituents and internal project team membersAdvanced knowledge of computer programs and softwareMust be self-sufficient in decision-making skillsThe ability to work under pressure and handle many tasks at onceMust be outgoing and have good critical thinking and problem-solving skillsMaster's degree preferred; Bachelor's degree requiredWork Environment
and Work Distribution
Time will be spent in a remote office setting.
55% - Campaign development, implementation, and client-partner retention
15% - enrollmentFUEL staff meetings, retreats, and conferences
15% - Produce reports, research leads, stay abreast of industry practices as a front-line expert
10% - Prepare presentations and proposals, other administrative tasks (expense reports, etc.)
5% - General enrollment management work on behalf of enrollmentFUEL
Physical Demands
Visual and auditory acuity with speaking and hearing ability sufficient for headset/phone usage and conversationsManual dexterity sufficient for work on a computerAbility to stand or sit, in alternating fashion, for long periods of timeAbility to lift and carry up to 25 pounds, on occasionAbility to travel to work functions out-of-state, when needed
Travel Required
Periodic travel required, up to 10%.
EEO
Statement
enrollmentFUEL provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Overview
enrollmentFUEL is a comprehensive Strategic Enrollment Management (SEM) solutions provider with over 300 years of enrollment management experience. Our holistic, tailored, and institution-specific approach uses detailed analysis, emerging and proven technologies, actionable reporting, and targeted tactics to help client-partners meet enrollment goals. Our services bring together all the elements of admissions and financial aid, including Student Search, digital marketing, effective communication plans, recruitment strategies, scholarship metrics, financial aid policy and process enhancements, CRM solutions, temporary staffing, coaching, and training. enrollmentFUEL is on a mission to delight, champion, and stretch college and university leaders with our winning culture, distinctive core values, and demonstrated expertise.
Position
Overview
The Project Manager is responsible for the development, execution, and oversight of assigned client-partner campaigns. Must work with client-partners, vendor-partners, and enrollmentFUEL staff to create solutions and ensure smooth campaign development and execution. The most qualified candidate for this job is someone who has been a Director or AVP on a college or university campus and has five or more years of experience with undergraduate and/or graduate admissions.
Position Outcome
The most critical services or results expected from this position:Oversee assigned projects and generate effective student recruitment campaigns and strategiesServe as liaison between enrollmentFUEL, client-partners, other staff, and vendor-partnersImplement production schedules for campaign developmentProvide training, reporting, and interpretation of campaign metrics to client-partnersRepresent enrollmentFUEL in a professional manner in all work-related activitiesAccurately reflect and portray the mission of enrollmentFUELEffectively build meaningful and personal relationships with the client-partners to retain their loyaltyEssential Duties and Responsibilities
Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
Work directly with the client-partner and Sales to determine needs within parameters outlined in the campaign contractUpon handoff from Sales, must work to build rapport and trust as the client-partner's primary contact during the campaign build and executionHave a thorough understanding of the products offered and how they can solve customer issuesAttend reoccurring meetings with client-partners, answer questions, and follow-up as needed with emails, calls, and/or Basecamp messagesDevelop campaign precepts and summary of deliverables for reference by the enrollmentFUEL team during campaign buildCoordinate campaign development and execution through the Basecamp system (to include message board, to-dos, and calendar)Gather assets needed from the client-partner for campaign development and make available to the project execution team in an organized fashionDefine deliverables and set benchmarks and schedule for campaign developmentHold the client-partner and campaign development team accountable, while maintaining a positive upbeat demeanor aligned with our core valuesWrite copy as required for campaign elementsReview for accuracy and deliver proofs to clients; convey client feedback to development team in an organized and timely mannerMonitor schedule and ensure all marketing and report elements are delivered on timeSchedule training sessions with the client-partner, as outlined in the contract, to educate staff on best practice interpretation and use of insight provided by the reports and tools enrollmentFUEL offersMonitor reports and keep the client-partner engaged with regular communication and interpretation to maximize campaign success and further the relationshipIdentify cross-sell and upsell opportunities with client-partnersUpon campaign completion, work with enrollmentFUEL Business Intelligence & Analytics team to gather data needed to build an end-of-campaign summary reportIn coordination with the Account Manager, work to execute a successful retention strategyServe as an enrollment management expert and advisor for enrollmentFUELAssist Operations with development of policies and procedures relative to project managementAttend staff meetings and staff retreatsWrite newsletter articles and blogs as needed for enrollmentFUEL, valuing our teaching-learning philosophyOther duties as assignedSupervisory Responsibilities
None
Qualifications
A minimum of five to seven years of experience in enrollment management; experience managing projects on a college or university campusStrong oral, listening, and written communication skillsThe ability to engage with cabinet-level client constituents and internal project team membersAdvanced knowledge of computer programs and softwareMust be self-sufficient in decision-making skillsThe ability to work under pressure and handle many tasks at onceMust be outgoing and have good critical thinking and problem-solving skillsMaster's degree preferred; Bachelor's degree requiredWork Environment
and Work Distribution
Time will be spent in a remote office setting.
55% - Campaign development, implementation, and client-partner retention
15% - enrollmentFUEL staff meetings, retreats, and conferences
15% - Produce reports, research leads, stay abreast of industry practices as a front-line expert
10% - Prepare presentations and proposals, other administrative tasks (expense reports, etc.)
5% - General enrollment management work on behalf of enrollmentFUEL
Physical Demands
Visual and auditory acuity with speaking and hearing ability sufficient for headset/phone usage and conversationsManual dexterity sufficient for work on a computerAbility to stand or sit, in alternating fashion, for long periods of timeAbility to lift and carry up to 25 pounds, on occasionAbility to travel to work functions out-of-state, when needed
Travel Required
Periodic travel required, up to 10%.
EEO
Statement
enrollmentFUEL provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.