Top Employers Institute
Regional Marketing Manager North America
Top Employers Institute, New York, New York, us, 10261
Regional Marketing Manager North America
The purpose of this exciting role is to increase market presence, grow brand awareness, and ensure an optimised, harmonised customer experience across the entire customer journey, as we rapidly expand our presence in North America. With a growth hacking mindset the focus is on experimentation, creative strategies, and leveraging data to achieve significant growth in a short amount of time.
The role is to be responsible for rolling out strong lead generation strategies and tactics to ensure our commercial team has a continuous pipeline of SQL to meet our ambitious targets and drive revenue. You divide your prospects and MQLs into segments based on demographics, behavior, or interests, to tailor your nurture campaigns to the specific needs and preferences of each group, increasing effectiveness.
Whilst ensuring a fit-for-purpose market positioning and value proposition, you accelerate the development of sales and marketing material, presence at relevant events, and partnerships and sponsorships with key stakeholders.
As part of the global Regional Marketing team the role works closely with the different specialist teams within the HQ Marketing teams and also with the local team in the US. The role will ensure all activities are aligned to the global strategy, implementing relevant campaigns and tactics.
Key responsibilities
Marketing strategy (collaborate with central marketing)
Creation (or: support) and implementation of regional marketing strategy aligned with the local commercial strategy and global marketing strategy and effectively manage the budget within the supervision of the Global Marketing DirectorIn collaboration with global and local partners/agencies you further develop and execute our marketing strategy and plan for 2024 and beyondLead generation, nurturing and automation
Together with the Marketing Operations team drive on creating and executing paid advertising and lead nurturing campaigns to drive our commercial effortsCreate a transparent environment between sales and marketing ie. how marketing is contributing to quality lead generation, nurturing and revenueContent marketing
Content management on our digital channels: localize regular centrally produced content for your region; develop content to meet local business requirementsSocial media management; writing copy and posting cross-channelsRegional newsletter program management and maintenanceEnsure all deliverables are on-brandCustomer engagement through Events & Sponsorships
Ensure roll out and implementation of central approach and deliverables for all events (ensure all deliverables are on-brand) working closely the HQ Events teamManage (media) partnerships and drive new opportunitiesLocalize centrally produced content for the Top Employers Certification announcement across our different media channelsProduction of online & offline events, in close collaboration with our central teamKey Success Competencies
Company-wide competencies: collaboration, customer focus, global perspectiveRole-specific competencies: driving results, commercial nous, tech savvy, effective communication, planning & alignment, accountabilityQualification Criteria
Bachelor's degree (or equivalent) in business, marketing or a related fieldWorking experience as a Marketing Manager or similar role, within B2BExperience with marketing automation and campaign management is a mustPrevious experience in social media management and digital marketingPrevious experience with organizing local and regional events (online and offline)Previous marketing experience in the HR field is advantageousExcellent communication and organization skillsResiding in the NY areaTop Employers Institute offers
Competitive remuneration (monthly salary + variable pay)Solid benefits and flexible working conditions (human centric)We pay you to pay it forward; 2 days company paid volunteering time off (VTO)Dynamic, open, international and professional business culturePlenty of room for initiatives and own responsibilityWork in a growing organisation with colleagues from all over the worldLeader in HR, relied on by global clients such as DHL, Novartis, and PepsiCoFast growing company backed by HAL Investments, Netherlands
Top Employers InstituteTop Employers Institute is an Equal Opportunity Employer. We respect and celebrate each other's differences. We know that a diverse workforce enhances our success. We are conscious that having the freedom to be yourself is the basis of sustainable growth. To us, it doesn't matter where you were born, what you believe in, how old you are, what you look like, or who you love. We actively promote and depend on the diversity of thought, skills, and capabilities in our project teams to serve our international consumer base in the best way possible. We believe that different perspectives and backgrounds actually lift Top Employers Institute to new heights and increase our way of thinking for a better world of work. Join us, as there is a place for you here!
The purpose of this exciting role is to increase market presence, grow brand awareness, and ensure an optimised, harmonised customer experience across the entire customer journey, as we rapidly expand our presence in North America. With a growth hacking mindset the focus is on experimentation, creative strategies, and leveraging data to achieve significant growth in a short amount of time.
The role is to be responsible for rolling out strong lead generation strategies and tactics to ensure our commercial team has a continuous pipeline of SQL to meet our ambitious targets and drive revenue. You divide your prospects and MQLs into segments based on demographics, behavior, or interests, to tailor your nurture campaigns to the specific needs and preferences of each group, increasing effectiveness.
Whilst ensuring a fit-for-purpose market positioning and value proposition, you accelerate the development of sales and marketing material, presence at relevant events, and partnerships and sponsorships with key stakeholders.
As part of the global Regional Marketing team the role works closely with the different specialist teams within the HQ Marketing teams and also with the local team in the US. The role will ensure all activities are aligned to the global strategy, implementing relevant campaigns and tactics.
Key responsibilities
Marketing strategy (collaborate with central marketing)
Creation (or: support) and implementation of regional marketing strategy aligned with the local commercial strategy and global marketing strategy and effectively manage the budget within the supervision of the Global Marketing DirectorIn collaboration with global and local partners/agencies you further develop and execute our marketing strategy and plan for 2024 and beyondLead generation, nurturing and automation
Together with the Marketing Operations team drive on creating and executing paid advertising and lead nurturing campaigns to drive our commercial effortsCreate a transparent environment between sales and marketing ie. how marketing is contributing to quality lead generation, nurturing and revenueContent marketing
Content management on our digital channels: localize regular centrally produced content for your region; develop content to meet local business requirementsSocial media management; writing copy and posting cross-channelsRegional newsletter program management and maintenanceEnsure all deliverables are on-brandCustomer engagement through Events & Sponsorships
Ensure roll out and implementation of central approach and deliverables for all events (ensure all deliverables are on-brand) working closely the HQ Events teamManage (media) partnerships and drive new opportunitiesLocalize centrally produced content for the Top Employers Certification announcement across our different media channelsProduction of online & offline events, in close collaboration with our central teamKey Success Competencies
Company-wide competencies: collaboration, customer focus, global perspectiveRole-specific competencies: driving results, commercial nous, tech savvy, effective communication, planning & alignment, accountabilityQualification Criteria
Bachelor's degree (or equivalent) in business, marketing or a related fieldWorking experience as a Marketing Manager or similar role, within B2BExperience with marketing automation and campaign management is a mustPrevious experience in social media management and digital marketingPrevious experience with organizing local and regional events (online and offline)Previous marketing experience in the HR field is advantageousExcellent communication and organization skillsResiding in the NY areaTop Employers Institute offers
Competitive remuneration (monthly salary + variable pay)Solid benefits and flexible working conditions (human centric)We pay you to pay it forward; 2 days company paid volunteering time off (VTO)Dynamic, open, international and professional business culturePlenty of room for initiatives and own responsibilityWork in a growing organisation with colleagues from all over the worldLeader in HR, relied on by global clients such as DHL, Novartis, and PepsiCoFast growing company backed by HAL Investments, Netherlands
Top Employers InstituteTop Employers Institute is an Equal Opportunity Employer. We respect and celebrate each other's differences. We know that a diverse workforce enhances our success. We are conscious that having the freedom to be yourself is the basis of sustainable growth. To us, it doesn't matter where you were born, what you believe in, how old you are, what you look like, or who you love. We actively promote and depend on the diversity of thought, skills, and capabilities in our project teams to serve our international consumer base in the best way possible. We believe that different perspectives and backgrounds actually lift Top Employers Institute to new heights and increase our way of thinking for a better world of work. Join us, as there is a place for you here!