Everspring
Digital Media Manager
Everspring, Chicago, Illinois, United States, 60290
Everspring, a leading provider of education technology and service solutions, is seeking a Digital Media Manager. The Digital Media Manager must have solid understanding of the digital marketing landscape, and have experience building and optimizing paid media campaigns. We are looking for someone who is comfortable thinking strategically and analyzing performance in a continually evolving, dynamic environment. Everspring is a growing company, and to feel at home here, you need to thrive in a fast-paced environment, be self-motivated and a proactive problem-solver.
This role reports to the Chief Marketing Officer and is located in Chicago, offering a hybrid work environment with 2 days required in-the-office every week.
Responsibilities:
Campaign Management
Own creation and execution of digital advertising effortsMonitor conversion tracking to ensure consistent advertising presence & accurate reportingManage day-to-day paid media buys, including campaign analysis and performance monitoringDeliver actionable audience and optimization-based insightsUnderstand performance objectives, develop paid media strategies to meet, or exceed, themTesting & Innovation
Construct testing plan and execute on-going tests within advertising channels to assess targeting, bidding & content strategiesWork cross-functionally within the organization to ensure user experience throughout the purchase funnel is aiding conversionKeep daily tabs on industry trends and serve as a subject matter expert internallyCross Functional Collaboration
Work with client engagement to understand goals, address partner needs, and communicate results and insightsWork with the Analytics team to facilitate reporting and ad hoc analysisWork with internal teams to design and implement new digital media capabilitiesQualifications:
3+ years of experience working in a digital marketing capacityExperience managing a large paid media budgetFamiliarity with digital advertising tools & platforms preferred (Facebook Power Editor, AdEspresso, Hootsuite, AdWords, or similar)Working knowledge of the holistic digital landscape: video, audio, programmatic, paid search and marketing analyticsProven technical and analytical aptitude, with a curiosity for testing and innovationEffective communicator and collaborator; experience working with cross-functional teamsProactive mindset and the ability to meet multiple objectives in a fast moving, entrepreneurial environmentCreative thinker with analytical mindset to support insights with dataStrong organizational skills with an eye for detail and qualityTeam player with an entrepreneurial spirit
About Everspring
Everspring is a leading provider of education technology and service solutions. Our advanced technology, proven marketing approach, research-based instructional design services, and robust faculty support deliver outstanding outcomes for our university partners, powering their success online. Everspring offers a range of full-service turnkey solutions, as well as standalone single service offerings, and innovative self-service products that enable universities to establish and maintain themselves as leaders in the digital delivery of education.
Based in Chicago, Everspring serves a growing number of colleges and universities. Built In Chicago has named us one of the "Best Places to Work" in 2021, 2022 and 2023. We were also certified as a Great Place To Work® in 2022 and 2023. We offer benefits that include hybrid work arrangement, parental leave, health insurance, FSA, HSA dental, short term and long term disability, 401k with an employer match vested immediately, a generous PTO plan that accrues with tenure, professional development, paid parental leave program, education stipend, pet insurance and more!
EEO Note:
Everspring is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Everspring makes hiring decisions based solely on qualifications, merit, and business needs at the time.
This role reports to the Chief Marketing Officer and is located in Chicago, offering a hybrid work environment with 2 days required in-the-office every week.
Responsibilities:
Campaign Management
Own creation and execution of digital advertising effortsMonitor conversion tracking to ensure consistent advertising presence & accurate reportingManage day-to-day paid media buys, including campaign analysis and performance monitoringDeliver actionable audience and optimization-based insightsUnderstand performance objectives, develop paid media strategies to meet, or exceed, themTesting & Innovation
Construct testing plan and execute on-going tests within advertising channels to assess targeting, bidding & content strategiesWork cross-functionally within the organization to ensure user experience throughout the purchase funnel is aiding conversionKeep daily tabs on industry trends and serve as a subject matter expert internallyCross Functional Collaboration
Work with client engagement to understand goals, address partner needs, and communicate results and insightsWork with the Analytics team to facilitate reporting and ad hoc analysisWork with internal teams to design and implement new digital media capabilitiesQualifications:
3+ years of experience working in a digital marketing capacityExperience managing a large paid media budgetFamiliarity with digital advertising tools & platforms preferred (Facebook Power Editor, AdEspresso, Hootsuite, AdWords, or similar)Working knowledge of the holistic digital landscape: video, audio, programmatic, paid search and marketing analyticsProven technical and analytical aptitude, with a curiosity for testing and innovationEffective communicator and collaborator; experience working with cross-functional teamsProactive mindset and the ability to meet multiple objectives in a fast moving, entrepreneurial environmentCreative thinker with analytical mindset to support insights with dataStrong organizational skills with an eye for detail and qualityTeam player with an entrepreneurial spirit
About Everspring
Everspring is a leading provider of education technology and service solutions. Our advanced technology, proven marketing approach, research-based instructional design services, and robust faculty support deliver outstanding outcomes for our university partners, powering their success online. Everspring offers a range of full-service turnkey solutions, as well as standalone single service offerings, and innovative self-service products that enable universities to establish and maintain themselves as leaders in the digital delivery of education.
Based in Chicago, Everspring serves a growing number of colleges and universities. Built In Chicago has named us one of the "Best Places to Work" in 2021, 2022 and 2023. We were also certified as a Great Place To Work® in 2022 and 2023. We offer benefits that include hybrid work arrangement, parental leave, health insurance, FSA, HSA dental, short term and long term disability, 401k with an employer match vested immediately, a generous PTO plan that accrues with tenure, professional development, paid parental leave program, education stipend, pet insurance and more!
EEO Note:
Everspring is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Everspring makes hiring decisions based solely on qualifications, merit, and business needs at the time.