GlaxoSmithKline
Global Content Creation Manager
GlaxoSmithKline, Collegeville, Pennsylvania, United States, 19426
Reference #: 388780 Site Name: USA - Pennsylvania - Upper Providence, Durham Blackwell Street, Switzerland - Muenchenbuchsee Bern Posted Date: Apr 4 2024
If you are an employee potentially impacted and at risk of redundancy, please add the following statement at the top of your CV: "At Risk of Redundancy"
Job Summary: As a Global Content Creation Manager, you will be responsible for leading the development and execution of high-quality, scientifically accurate, and engaging medical content for priority assets to educate healthcare professionals and patients. You will collaborate with cross-functional teams, including medical affairs, marketing, and regulatory affairs, to ensure that content meets industry standards and to ensure a strong link is maintained between the scientific publication plan, strategic scientific objectives (SSOs) and medical strategy to drive impactful educational for our healthcare professionals and patients. Additionally, the expectation is that the individual collaborates with priority market(s) to deliver what matters most and what will have the most impact for HCPs. The Global Content Creation Manger must stay at the forefront of trends in the content/engagement domain and drive productive partnerships with external vendors to bring the most innovative and impactful communication plans to life.
Additional responsibilities will include agency collaboration and management that drives innovation to differentiate GSKs scientific content to bring impactful engagement. The content manager will also be accountable for collaborating with investigators, congresses, medical experts, and authors on tactics as needed.
Key Responsibilities:
Content Strategy, Planning and Delivery: Develop and execute a comprehensive content strategy aligned with the asset strategy and lifecycle. Collaborate with key stakeholders to identify content needs for various target audiences, including healthcare professionals, patients, and internal teams. Assists in the creation of the global communication asset specific strategy and strategic publication plan for responsible assets in accordance with the Global medical strategy. Understands and interprets the rationale for the development of an asset's indication, being able to distil key elements of scientific information associated with that asset. Accountable for overall medical training plan and oversight, and delivery of all internal training materials for MSL / Medical affairs use. Partners with MSL teams to gather insights for strategic feedback and improvement.
Scientific Accuracy and Compliance: Ensure all medical content is scientifically accurate, evidence-based, and complies with relevant regulations, industry guidelines, and ethical standards. Work closely with regulatory affairs to obtain necessary approvals for content creation. Ensures accurate and impactful scientific deliverables including abstracts, manuscripts, presentations and posters. Fully understands and is responsible for ensuring scientific platforms and subsequent content development follows all relevant codes and system requirements e.g. ABPI code of practise, GSK Code and use of Content Lab), particularly with respect to delivery of promotional verses non-promotional information.
Content Development: Accountable for the creation of various types of medical content, including but not limited to articles, presentations, videos, webinars, and digital assets. Collaborate with subject matter experts, medical writers and agencies to produce content that effectively communicates complex medical information. Lead and support preparation of materials required in all areas of medical communications and engagement for global medical affairs and aligned to an asset's strategic scientific objectives. These could include, but may not be limited to, disease, patient and asset focused content/activities required as part of the global medical plan. Manages all content lab associated ap rovals for globally derived materials associated with scientific platforms, working closely with the relevant content experts to drive timely delivery. Based on signatory status may also be accountable for reviewing content associated with the scientific platform as required.
Cross-Functional Collaboration: Partner with medical affairs, marketing and MSL teams to understand product positioning and messaging requirements. Provide support for product launches by developing impactful content that supports medical strategies. Manages medical communications agency support (KC / agency) involved in development of the scientific platform and updates on behalf of the GMSL, or project lead, to ensure delivery of a high-quality product. Operates with a high level of autonomy and able to leverage an extensive internal network for knowledge, input and support. Gathers and shares best-practice across Global and LOCs to ensure consistency, high standards and excellence is maintained across the organization. Represents the TA at key matrix meetings. Drives strong engagement and collaboration within high performing matrix team, focused on supporting the development and launch of late phase assets. Partners with the GMSL on designing and developing an overarching platform for an asset where it has more than one indication but share the same elements of disease pathophysiology. Responsible for aligning with key stakeholders, and for the input of the medical communications framework and related engagement planning elements within the asset annual business planning process.
Quality Assurance: Implement quality control measures to ensure that all content meets high standards for accuracy, clarity, and relevance. Stay updated on medical and scientific advancements to incorporate the latest information into content development. Budget accountability for vendor management associated with the role.
Content Distribution: Develop strategies for effective content distribution across various channels, including digital platforms, conferences, and other relevant outlets. Collaborate with digital teams to optimize content for online platforms. Assists in the development and execution of innovative tools for internal and external communication including digital/social medical delivery. Why you? Basic Qualifications: We are looking for professionals with these required skills to achieve our goals: Bachelors degree in science, medicine or pharmacy. 3+ years medical affairs experience within the pharmaceutical industry. Experience working across functional teams; with matrix management, facilitation, and project management skills. Experience analyzing, interpreting and organizing complex data. Preferred Qualifications: If you have the following characteristics, it would be a plus: Postgraduate degree PhD, PharmD or MD. Disease experience or related area. Solid understanding of copy approval requirements. Local, Regional or Global experience medical or R&D experience. Familiarity with existing GSK platforms (e.g. Content Lab, Team Site, Workday, MS Teams and GSK intranet). ABPI / GSK code certified.
Please visit to learn more about the comprehensive benefits program GSK offers US employees.
Why Us? GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organization where people can thrive. Getting ahead means preventin
If you are an employee potentially impacted and at risk of redundancy, please add the following statement at the top of your CV: "At Risk of Redundancy"
Job Summary: As a Global Content Creation Manager, you will be responsible for leading the development and execution of high-quality, scientifically accurate, and engaging medical content for priority assets to educate healthcare professionals and patients. You will collaborate with cross-functional teams, including medical affairs, marketing, and regulatory affairs, to ensure that content meets industry standards and to ensure a strong link is maintained between the scientific publication plan, strategic scientific objectives (SSOs) and medical strategy to drive impactful educational for our healthcare professionals and patients. Additionally, the expectation is that the individual collaborates with priority market(s) to deliver what matters most and what will have the most impact for HCPs. The Global Content Creation Manger must stay at the forefront of trends in the content/engagement domain and drive productive partnerships with external vendors to bring the most innovative and impactful communication plans to life.
Additional responsibilities will include agency collaboration and management that drives innovation to differentiate GSKs scientific content to bring impactful engagement. The content manager will also be accountable for collaborating with investigators, congresses, medical experts, and authors on tactics as needed.
Key Responsibilities:
Content Strategy, Planning and Delivery: Develop and execute a comprehensive content strategy aligned with the asset strategy and lifecycle. Collaborate with key stakeholders to identify content needs for various target audiences, including healthcare professionals, patients, and internal teams. Assists in the creation of the global communication asset specific strategy and strategic publication plan for responsible assets in accordance with the Global medical strategy. Understands and interprets the rationale for the development of an asset's indication, being able to distil key elements of scientific information associated with that asset. Accountable for overall medical training plan and oversight, and delivery of all internal training materials for MSL / Medical affairs use. Partners with MSL teams to gather insights for strategic feedback and improvement.
Scientific Accuracy and Compliance: Ensure all medical content is scientifically accurate, evidence-based, and complies with relevant regulations, industry guidelines, and ethical standards. Work closely with regulatory affairs to obtain necessary approvals for content creation. Ensures accurate and impactful scientific deliverables including abstracts, manuscripts, presentations and posters. Fully understands and is responsible for ensuring scientific platforms and subsequent content development follows all relevant codes and system requirements e.g. ABPI code of practise, GSK Code and use of Content Lab), particularly with respect to delivery of promotional verses non-promotional information.
Content Development: Accountable for the creation of various types of medical content, including but not limited to articles, presentations, videos, webinars, and digital assets. Collaborate with subject matter experts, medical writers and agencies to produce content that effectively communicates complex medical information. Lead and support preparation of materials required in all areas of medical communications and engagement for global medical affairs and aligned to an asset's strategic scientific objectives. These could include, but may not be limited to, disease, patient and asset focused content/activities required as part of the global medical plan. Manages all content lab associated ap rovals for globally derived materials associated with scientific platforms, working closely with the relevant content experts to drive timely delivery. Based on signatory status may also be accountable for reviewing content associated with the scientific platform as required.
Cross-Functional Collaboration: Partner with medical affairs, marketing and MSL teams to understand product positioning and messaging requirements. Provide support for product launches by developing impactful content that supports medical strategies. Manages medical communications agency support (KC / agency) involved in development of the scientific platform and updates on behalf of the GMSL, or project lead, to ensure delivery of a high-quality product. Operates with a high level of autonomy and able to leverage an extensive internal network for knowledge, input and support. Gathers and shares best-practice across Global and LOCs to ensure consistency, high standards and excellence is maintained across the organization. Represents the TA at key matrix meetings. Drives strong engagement and collaboration within high performing matrix team, focused on supporting the development and launch of late phase assets. Partners with the GMSL on designing and developing an overarching platform for an asset where it has more than one indication but share the same elements of disease pathophysiology. Responsible for aligning with key stakeholders, and for the input of the medical communications framework and related engagement planning elements within the asset annual business planning process.
Quality Assurance: Implement quality control measures to ensure that all content meets high standards for accuracy, clarity, and relevance. Stay updated on medical and scientific advancements to incorporate the latest information into content development. Budget accountability for vendor management associated with the role.
Content Distribution: Develop strategies for effective content distribution across various channels, including digital platforms, conferences, and other relevant outlets. Collaborate with digital teams to optimize content for online platforms. Assists in the development and execution of innovative tools for internal and external communication including digital/social medical delivery. Why you? Basic Qualifications: We are looking for professionals with these required skills to achieve our goals: Bachelors degree in science, medicine or pharmacy. 3+ years medical affairs experience within the pharmaceutical industry. Experience working across functional teams; with matrix management, facilitation, and project management skills. Experience analyzing, interpreting and organizing complex data. Preferred Qualifications: If you have the following characteristics, it would be a plus: Postgraduate degree PhD, PharmD or MD. Disease experience or related area. Solid understanding of copy approval requirements. Local, Regional or Global experience medical or R&D experience. Familiarity with existing GSK platforms (e.g. Content Lab, Team Site, Workday, MS Teams and GSK intranet). ABPI / GSK code certified.
Please visit to learn more about the comprehensive benefits program GSK offers US employees.
Why Us? GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organization where people can thrive. Getting ahead means preventin