LAKE JUNALUSKA ASSEMBLY INC
Marketing Coordinator
LAKE JUNALUSKA ASSEMBLY INC, Lake Junaluska, North Carolina, United States, 28745
Job Details
Job LocationLake Junaluska Assembly Inc - Lake Junaluska, NC
Position TypeFull Time
Job ShiftDay
Job CategoryMarketing
Description
LJA Mission Statement
The mission of Lake Junaluska is to be a place of Christian hospitality where lives are transformed through renewal of soul, mind and body.
Located in the Smoky Mountains of Western North Carolina, Lake Junaluska is a conference and retreat center that hosts over 50,000 overnight guests annually. We have over 400 lodging rooms, a campground, and meeting space for up to 2,000 people. All facilities are located on a scenic 1,200 acres that boasts panoramic views, abundant recreation opportunities and a 200-acre lake.Our market ranges from youth groups to affluent leisure guests primarily from the Southeastern United States.Position Summary
The Marketing Coordinator at Lake Junaluska helps implement an array of marketing programs that support the mission and ministry of Lake Junaluska. Primary tasks include posting to and monitoring social media, assisting with photos, basic graphic design for print and digital projects, updating website content, assisting with placing and tracking print orders and advertisements, and other day-to-day activities. The Marketing Coordinator will also provide overall support for the functionality, coordination and efficiency of the Marketing department. The ideal candidate is creative, organized, energetic, results-driven, collaborative, inspired by our mission and interested in all facets of marketing.Position Responsibilities
Digital MarketingAssist in managing online presence with an emphasis on accurate, user-friendly, optimized and engaging content.Update and monitor website content.Build and schedule email newsletters.Assist Marketing Director with vendors to facilitate online advertising campaigns.Monitor online brand reputation and assist with management responses where needed for online review websites including Google, TripAdvisor and Expedia, LinkedIn, and more.Monitor and manage social media accounts, including Facebook, YouTube, LinkedIn and Instagram, ensuring images and copy are consistent with organizational identity and positioning.Conduct social media listening, finding posts to repost as well as monitoring posts for guest and visitor feedback, track and provide analysis.Monitors and utilizes analytics as needed for reports and tracking.Advertising and Creative Services
Assist in design and creation of promotional marketing materials, both print and digital.Designs, creates and posts promotional and informative posters.Work with departments across Lake Junaluska to create professional and well-branded documents, promotional publications and signage.Photography & Media
Take photos and occasional short videos of concerts, meetings, worship and other events, as well as scenic shots of the lake for use in marketing materials, including speaking with guests and requesting their permission to be photographed.Coordinate with photographers and videographers to capture images and video for use in marketing materials.Edit photos and basic videos for online and print.Upload and archive photos; manage a database of photos.Maintain an up-to-date and well-organized media library.Submit requests to the Marketing Director for removal of out-of-date content.Public Relations Support
Assist with news events and community announcements.Posts/updates events to regional calendars.Additional Responsibilities
Maintain traditional and digital mailing lists and regional calendar event listings.Compile documentation needed to request reimbursement of grant funds; maintain spreadsheet to track fulfillment of grant funds.Monitor grant applications, reimbursements and supporting documents.Help develop and maintain distribution lists, including working within databases and registration systems.Ensure promotional materials are displayed around campus and with regional partner agencies.Comply with all safety policies, practices and procedures and report any unsafe activities or conditions immediately to supervisor or the Human Resources department.Perform other duties and responsibilities as assigned and required.Instructions for Completion of Application
Applicants must complete the online application. A resume and a cover letter are required for this application to be considered complete. For technical issues with applications or attachments, call 828-454-6706.
Qualifications
Knowledge, Skills and Abilities
Required minimum Associate's degree in Marketing, Graphic Design, Photography or related field with a minimum of 2 years' relevant experience and training.Preferred Bachelor's degree with a minimum of 1 year of experience or an equivalent combination training and internship experience.Must have excellent organization and communication skills.Should be highly motivated, team-oriented, creative and collaborative.Able to work in Microsoft Office, Adobe Creative Suite, Canva, WordPress, Constant Contact and Google Workspace; Experience with software is preferred.Knowledge and experience with both digital and print advertising.Strong communication skills, writing and verbal.Professional knowledge of and comfort working with social media platforms, including Facebook, Instagram, LinkedIn and YouTube.Experience with taking and editing photos for marketing initiatives.Experience with basic video projects is preferred.Must possess excellent hospitality skills and a strong desire to foster an attitude of Christian hospitality.Candidates should possess experience in journalism, marketing and/or communication. Internship experience will be considered.Experience and familiarity with 501(c)3 not-for-profit organizations preferred.Performance/Success FactorsBe a proactive and engaged team member, taking initiative to support the mission and ministry of Lake Junaluska.Be punctual to work and other related functions.Complete work in a timely, accurate and thorough manner.Ability to prioritize daily tasks and events.Ability to receive guidance with respect to general objectives; in the majority of tasks and projects assigned, occasionally determine methods, work sequence, scheduling and how to achieve objectives of assignments; operate within specific policy guidelines.Able to work independently but operate within department policy guidelines using independent judgment.Strives for excellence in all tasks and duties and fosters an attitude of exceeding guest expectations.Participate in proactive team efforts to achieve departmental and organizational goals.Working ConditionsLight to moderate physical activity performing non-strenuous administrative type work.Well-lighted, heated and/or air-conditioned indoor office setting with adequate ventilation, with quiet to moderate noise.Physical demands: able to lift up to 25 pounds, manual dexterity sufficient to reach/handle items.Manual dexterity to perceive attributes of objects and materials.Climb, balance, stoop, kneel; frequently moves about, able to stand, walk, and sit for extended periods.At times, be outdoors in all weather conditions.Vision: must be able to see close, have good color vision to perform daily duties.Hours: 8:00 a.m. to 5:00 p.m. Monday through Friday. Occasional nights, weekend, holiday, OT, as required.Occasional overnight travel.Lake Junaluska is an Equal Opportunity Employer
Job LocationLake Junaluska Assembly Inc - Lake Junaluska, NC
Position TypeFull Time
Job ShiftDay
Job CategoryMarketing
Description
LJA Mission Statement
The mission of Lake Junaluska is to be a place of Christian hospitality where lives are transformed through renewal of soul, mind and body.
Located in the Smoky Mountains of Western North Carolina, Lake Junaluska is a conference and retreat center that hosts over 50,000 overnight guests annually. We have over 400 lodging rooms, a campground, and meeting space for up to 2,000 people. All facilities are located on a scenic 1,200 acres that boasts panoramic views, abundant recreation opportunities and a 200-acre lake.Our market ranges from youth groups to affluent leisure guests primarily from the Southeastern United States.Position Summary
The Marketing Coordinator at Lake Junaluska helps implement an array of marketing programs that support the mission and ministry of Lake Junaluska. Primary tasks include posting to and monitoring social media, assisting with photos, basic graphic design for print and digital projects, updating website content, assisting with placing and tracking print orders and advertisements, and other day-to-day activities. The Marketing Coordinator will also provide overall support for the functionality, coordination and efficiency of the Marketing department. The ideal candidate is creative, organized, energetic, results-driven, collaborative, inspired by our mission and interested in all facets of marketing.Position Responsibilities
Digital MarketingAssist in managing online presence with an emphasis on accurate, user-friendly, optimized and engaging content.Update and monitor website content.Build and schedule email newsletters.Assist Marketing Director with vendors to facilitate online advertising campaigns.Monitor online brand reputation and assist with management responses where needed for online review websites including Google, TripAdvisor and Expedia, LinkedIn, and more.Monitor and manage social media accounts, including Facebook, YouTube, LinkedIn and Instagram, ensuring images and copy are consistent with organizational identity and positioning.Conduct social media listening, finding posts to repost as well as monitoring posts for guest and visitor feedback, track and provide analysis.Monitors and utilizes analytics as needed for reports and tracking.Advertising and Creative Services
Assist in design and creation of promotional marketing materials, both print and digital.Designs, creates and posts promotional and informative posters.Work with departments across Lake Junaluska to create professional and well-branded documents, promotional publications and signage.Photography & Media
Take photos and occasional short videos of concerts, meetings, worship and other events, as well as scenic shots of the lake for use in marketing materials, including speaking with guests and requesting their permission to be photographed.Coordinate with photographers and videographers to capture images and video for use in marketing materials.Edit photos and basic videos for online and print.Upload and archive photos; manage a database of photos.Maintain an up-to-date and well-organized media library.Submit requests to the Marketing Director for removal of out-of-date content.Public Relations Support
Assist with news events and community announcements.Posts/updates events to regional calendars.Additional Responsibilities
Maintain traditional and digital mailing lists and regional calendar event listings.Compile documentation needed to request reimbursement of grant funds; maintain spreadsheet to track fulfillment of grant funds.Monitor grant applications, reimbursements and supporting documents.Help develop and maintain distribution lists, including working within databases and registration systems.Ensure promotional materials are displayed around campus and with regional partner agencies.Comply with all safety policies, practices and procedures and report any unsafe activities or conditions immediately to supervisor or the Human Resources department.Perform other duties and responsibilities as assigned and required.Instructions for Completion of Application
Applicants must complete the online application. A resume and a cover letter are required for this application to be considered complete. For technical issues with applications or attachments, call 828-454-6706.
Qualifications
Knowledge, Skills and Abilities
Required minimum Associate's degree in Marketing, Graphic Design, Photography or related field with a minimum of 2 years' relevant experience and training.Preferred Bachelor's degree with a minimum of 1 year of experience or an equivalent combination training and internship experience.Must have excellent organization and communication skills.Should be highly motivated, team-oriented, creative and collaborative.Able to work in Microsoft Office, Adobe Creative Suite, Canva, WordPress, Constant Contact and Google Workspace; Experience with software is preferred.Knowledge and experience with both digital and print advertising.Strong communication skills, writing and verbal.Professional knowledge of and comfort working with social media platforms, including Facebook, Instagram, LinkedIn and YouTube.Experience with taking and editing photos for marketing initiatives.Experience with basic video projects is preferred.Must possess excellent hospitality skills and a strong desire to foster an attitude of Christian hospitality.Candidates should possess experience in journalism, marketing and/or communication. Internship experience will be considered.Experience and familiarity with 501(c)3 not-for-profit organizations preferred.Performance/Success FactorsBe a proactive and engaged team member, taking initiative to support the mission and ministry of Lake Junaluska.Be punctual to work and other related functions.Complete work in a timely, accurate and thorough manner.Ability to prioritize daily tasks and events.Ability to receive guidance with respect to general objectives; in the majority of tasks and projects assigned, occasionally determine methods, work sequence, scheduling and how to achieve objectives of assignments; operate within specific policy guidelines.Able to work independently but operate within department policy guidelines using independent judgment.Strives for excellence in all tasks and duties and fosters an attitude of exceeding guest expectations.Participate in proactive team efforts to achieve departmental and organizational goals.Working ConditionsLight to moderate physical activity performing non-strenuous administrative type work.Well-lighted, heated and/or air-conditioned indoor office setting with adequate ventilation, with quiet to moderate noise.Physical demands: able to lift up to 25 pounds, manual dexterity sufficient to reach/handle items.Manual dexterity to perceive attributes of objects and materials.Climb, balance, stoop, kneel; frequently moves about, able to stand, walk, and sit for extended periods.At times, be outdoors in all weather conditions.Vision: must be able to see close, have good color vision to perform daily duties.Hours: 8:00 a.m. to 5:00 p.m. Monday through Friday. Occasional nights, weekend, holiday, OT, as required.Occasional overnight travel.Lake Junaluska is an Equal Opportunity Employer