WorldLink
Creative Marketing Manager
WorldLink, Ridgefield Park, New Jersey, us, 07660
Job DescriptionTITLE: Creative Marketing Manager
POSITION TYPE: Full Time (W2)
LOCATION: Ridgefield Park, NJ
ABOUT WorldLink:
WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today's most cutting-edge digital technologies to create value and grow.
Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.
We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win. We're grounded by humility and driven by ambition. We're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't" at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.
For more information about our craft, visit https://worldlink-us.com .
WHO we're looking for:
We are looking for a Creative Marketing Manager who will be responsible for leading the research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.
Role and Responsibilities:
Communications & Product Launch:Develop an overall lineup messaging hierarchy (strategy and copy) for assigned product category(s) in conjunction with key stakeholders.Responsible for communications guides, specification sheets and other materials to be shared internally and externally.Prepare, execute, and track product launch materials.Work with legal, Brand and key stakeholders on approvals, as appropriate.Briefs:Work with the team to develop insight-based and thorough creative briefs for agency partners to initiate projects.Project Management:Manage internal stakeholders and agency timelines along with the deliverables schedules; communicate and align expectations cross-functionally.Effective leadership and project management on projects.Integrate creative insights and feedback that lead to effective campaigns.Retail In-store Shopper Experiences:Responsible for the experience of the brand/ category(s) in retail stores.Co-Develops the in-store shopper experience plan in conjunction with Sr. Manager and executes it.Develop POP and graphics materials for retail displays and oversee production/distribution.Retail Online Shopper Experiences:Responsible for the experience of the brand/ category(s) assigned on retailer websites.Localize HQ content and or creates new assets for Product Pages as needed.Develop and or localize online branded experience content for cross retailer use.Develop online ads and other assets to improve brand discoverability within retailer websites.Promotions:Develop promotional toolkits in conjunction with cross-functional teams. Provides communication materials and assets for retailers to execute programs. Develop and track KPIs.Budget:Responsible for assigned budget, managing the procurement process and ensuring that all vendor payments are secured.Ad Hoc Projects:Secure insights, develop strategies and execute ad hoc projects as assigned.Performance standards:Attainment of goals and KPIs aligned with management.Results from field sales surveys on the effectiveness of materials.Timely execution of projects.Number of rounds of revisions with agencies as determined by project.Required Experience and Education:
5-8 years of experience in marketing, brief writing and working with agencies to develop insight-informed creative.3+ years in digital marketing, advertising, or related field. Retail marketing experience a plus, but not required.Bachelor's degree in marketing or equivalent training is preferred.Necessary Skills and Attributes:
Self-motivated individual with the ability to thrive in a team-based or independent environment.Detail-oriented with strong organization skills.Ability to work in a fast-paced environment.Limited supervision and the exercise of discretion.Strong cross-functional collaboration skills; proven ability to lead initiatives across teams.Superior project management skills, including the ability to prepare written plans and schedules, identify objectives, coordinate and direct project teams and manage budgets.High level of confidence, integrity and enthusiasm that fits a fast-paced, energetic and proactive organization.Ability to work independently and actively in a team environment in order to achieve business objectives and personal and team goals and complete assignments within established time frames and specifications.Excellent communication and presentation skills, with high attention to detail. Must possess the ability to articulate clearly and effectively over the phone and through email.Excellent PowerPoint and Excel skills are critical in this role.Physical Demands:
The physical demands described here are representative of those that must be met by contract employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the contract employee is occasionally required to stand, clean, crawl, kneel, sit, sort, hold, squat, stoop, stand, twist the body, walk, use hands to finger, handle, or feel objects, tools or controls, reach with hands and arms, climb stairs or ladders and scaffolding, talk or hear, and lift up to 20 pounds. Specific vision abilities required by the job include ability to distinguish the nature of objects by using the eye. Operate a computer keyboard and view a video display terminal between 50% - 95% of work time, including prolonged periods of time. Requires considerable (90%+) work utilizing high visual acuity/detail, numeric/character distinction, and moderate hand/finger dexterity.
Performs work under time schedules and stress which are normally periodic or cyclical, including time sensitive deadlines, intellectual challenge, some language barriers, and project management deadlines. May require working additional time beyond normal schedule and periodic travel.
WHAT we'll bring:
During your interview process, our team can fill you in on all the details of our industry-competitive benefits and career development opportunities. A few highlights include:
Medical PlansDental PlansVision PlanLife & Accidental Death & DismembermentShort-Term DisabilityLong-Term DisabilityCritical Illness/ Accident/ Hospital Indemnity/ Identity Theft Protection401(k)
WHAT you should know:
Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. WorldLink is an Equal Employment Opportunity and Affirmative Action employer. All employment at WorldLink is decided on the basis of qualifications, merit, and business need. We endeavor to continue our footprint as a diverse organization by highlighting opportunities for all people. WorldLink considers applicants for all positions without regard to race, color, religion or belief, sex, (including pregnancy and gender identity), age, national origin, political affiliation, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. People with disabilities who need assistance with any part of the application process should contact us.
This job description is designed to cover the main responsibilities and duties of the role but is not designed to be a comprehensive list of all.
POSITION TYPE: Full Time (W2)
LOCATION: Ridgefield Park, NJ
ABOUT WorldLink:
WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today's most cutting-edge digital technologies to create value and grow.
Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.
We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win. We're grounded by humility and driven by ambition. We're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't" at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.
For more information about our craft, visit https://worldlink-us.com .
WHO we're looking for:
We are looking for a Creative Marketing Manager who will be responsible for leading the research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.
Role and Responsibilities:
Communications & Product Launch:Develop an overall lineup messaging hierarchy (strategy and copy) for assigned product category(s) in conjunction with key stakeholders.Responsible for communications guides, specification sheets and other materials to be shared internally and externally.Prepare, execute, and track product launch materials.Work with legal, Brand and key stakeholders on approvals, as appropriate.Briefs:Work with the team to develop insight-based and thorough creative briefs for agency partners to initiate projects.Project Management:Manage internal stakeholders and agency timelines along with the deliverables schedules; communicate and align expectations cross-functionally.Effective leadership and project management on projects.Integrate creative insights and feedback that lead to effective campaigns.Retail In-store Shopper Experiences:Responsible for the experience of the brand/ category(s) in retail stores.Co-Develops the in-store shopper experience plan in conjunction with Sr. Manager and executes it.Develop POP and graphics materials for retail displays and oversee production/distribution.Retail Online Shopper Experiences:Responsible for the experience of the brand/ category(s) assigned on retailer websites.Localize HQ content and or creates new assets for Product Pages as needed.Develop and or localize online branded experience content for cross retailer use.Develop online ads and other assets to improve brand discoverability within retailer websites.Promotions:Develop promotional toolkits in conjunction with cross-functional teams. Provides communication materials and assets for retailers to execute programs. Develop and track KPIs.Budget:Responsible for assigned budget, managing the procurement process and ensuring that all vendor payments are secured.Ad Hoc Projects:Secure insights, develop strategies and execute ad hoc projects as assigned.Performance standards:Attainment of goals and KPIs aligned with management.Results from field sales surveys on the effectiveness of materials.Timely execution of projects.Number of rounds of revisions with agencies as determined by project.Required Experience and Education:
5-8 years of experience in marketing, brief writing and working with agencies to develop insight-informed creative.3+ years in digital marketing, advertising, or related field. Retail marketing experience a plus, but not required.Bachelor's degree in marketing or equivalent training is preferred.Necessary Skills and Attributes:
Self-motivated individual with the ability to thrive in a team-based or independent environment.Detail-oriented with strong organization skills.Ability to work in a fast-paced environment.Limited supervision and the exercise of discretion.Strong cross-functional collaboration skills; proven ability to lead initiatives across teams.Superior project management skills, including the ability to prepare written plans and schedules, identify objectives, coordinate and direct project teams and manage budgets.High level of confidence, integrity and enthusiasm that fits a fast-paced, energetic and proactive organization.Ability to work independently and actively in a team environment in order to achieve business objectives and personal and team goals and complete assignments within established time frames and specifications.Excellent communication and presentation skills, with high attention to detail. Must possess the ability to articulate clearly and effectively over the phone and through email.Excellent PowerPoint and Excel skills are critical in this role.Physical Demands:
The physical demands described here are representative of those that must be met by contract employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the contract employee is occasionally required to stand, clean, crawl, kneel, sit, sort, hold, squat, stoop, stand, twist the body, walk, use hands to finger, handle, or feel objects, tools or controls, reach with hands and arms, climb stairs or ladders and scaffolding, talk or hear, and lift up to 20 pounds. Specific vision abilities required by the job include ability to distinguish the nature of objects by using the eye. Operate a computer keyboard and view a video display terminal between 50% - 95% of work time, including prolonged periods of time. Requires considerable (90%+) work utilizing high visual acuity/detail, numeric/character distinction, and moderate hand/finger dexterity.
Performs work under time schedules and stress which are normally periodic or cyclical, including time sensitive deadlines, intellectual challenge, some language barriers, and project management deadlines. May require working additional time beyond normal schedule and periodic travel.
WHAT we'll bring:
During your interview process, our team can fill you in on all the details of our industry-competitive benefits and career development opportunities. A few highlights include:
Medical PlansDental PlansVision PlanLife & Accidental Death & DismembermentShort-Term DisabilityLong-Term DisabilityCritical Illness/ Accident/ Hospital Indemnity/ Identity Theft Protection401(k)
WHAT you should know:
Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. WorldLink is an Equal Employment Opportunity and Affirmative Action employer. All employment at WorldLink is decided on the basis of qualifications, merit, and business need. We endeavor to continue our footprint as a diverse organization by highlighting opportunities for all people. WorldLink considers applicants for all positions without regard to race, color, religion or belief, sex, (including pregnancy and gender identity), age, national origin, political affiliation, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. People with disabilities who need assistance with any part of the application process should contact us.
This job description is designed to cover the main responsibilities and duties of the role but is not designed to be a comprehensive list of all.