Blue Air
Global Product Marketing Manager
Blue Air, Chicago, Illinois, United States, 60290
Blueair, as part of Unilever, is a rapidly growing global brand with rocketlike potential. At Blueair we believe that the freedom to breathe clean air is a basic right, and we fight for that right around the world. We have built a team of thinkers, dreamers, and doers who are passionate about our impactful products. At Blueair, we strive to gain and support the next generation of innovators in the market. We are seeking to add to our entrepreneurial culture and team with a
Global Product Marketing Manager.
Position Description :
The Global Product Marketing Manager is responsible for leading the development of innovative, creative, and breakthrough product concept & positioning that delivers growth for the brand. Your role will be launching innovations to build brand equity and drive our growth plan by landing our product strategy in market.
This role is considered Hybrid which requires applicants to live in the following states: IL, IN, NY, NJ and commute to a Blueair office two days per week.
Responsibilities and Functions:
Manage and lead the entire product development process, from concept to development to launch, while partnering with cross-functional teams & suppliers to ensure successful launch in the market.Develop bold, consumer-friendly claims that differentiate our superior products from competitors while demonstrating the ability to navigate regulatory & claims nuisances.Identify opportunities and propose Blueair app enhancements to elevate our smart product experience.Spearhead Blueair app roadmap and drive resources alignment with IoT, IT and DTC teams. Implement KPI metrics to measure app features success.Own the product-level P&Ls to ensure growth is sustainable & profitableAnticipate obstacles, effectively elevate issues and strategize solutions to complex problems that may arise during development to ensure the project is delivered on-time to specifications.Team player with strong collaborative working style and an enthusiasm for making connections with consumers and co-workers.Stay connected with local markets & needs and capable of assessing global competitive landscape and consumer trends to inform a streamlined future innovation plansDemonstrate a strong sense of ownership and growth mindset with the desire to defy expectations and make the impossible possibleAssess category performance over time and make recommendations for continued optimizationSkills and Qualifications:
Bachelor's degree in marketing, or related fieldMin. 6-8 years of innovation management experience. Experience in smart products/IoT is a plusExceptional project management and organizational skillsStrong leadership qualities to shepherd cross-functional teams from concept to launchPositive and proactive team player with the ability to build positive and productive working relationships with many stakeholdersAbility to manage several projects simultaneously and thoughtfully prioritize tasks while maintaining uncompromising quality to drive resultsHighly detail oriented to ensure quality of products and communicationCreative problem-solver who demonstrates curiosity and strives for constant improvementPassion for, and understanding of, consumer behavior and market trendsStrong written and verbal communication & presentation skillsHigh level of independence and resourcefulnessMandarin Chinese speaking is a bonus
About the Company:
We are looking to add to our entrepreneurial culture and team. Here, employees are challenged to perform at a high level while helping the company grow and are given the opportunity to excel and grow themselves. Blueair is constantly in pursuit of opportunities that strengthen our cause to support and enhance the education and betterment of air and water pollution for people around the world.
Our Take on Leadership:
Growth Mindset:
This is competitive leadership. Taking the lead in the marketplace versus following. It's a positive attitude about the company's future - glass half-full -but it's realistic. It's passion for winning. Winning defined as gaining market share. It's placing a fresh emphasis on innovation - challenging the status quo.
Consumer and Customer Focus:
This is purpose-driven leadership. It's externally focused - on consumers, on customers. First take care of consumers and customers; financial performance will follow. It's a heightened passion for the consumer: "I firmly believe in improving the lives of consumers." It's bringing the voice of the consumer and the customer into everything we do. It's seeing our brands through their eyes.
Bias for action:
This is action-driven leadership: "This is what I will do." It's speed and sense of urgency in making decisions. But it needs to be thoughtful action, intelligent risk-taking. Also, it's not wasting time on bureaucracy - it's output that counts. And it's simplifying my agenda, carefully choosing priorities - and not taking on too much.
Accountability and Responsibility:
This is performance-driven leadership. "I will deliver against KPIs, holding myself to the highest standards." I will also hold other people accountable - first by setting clear expectations and then by telling them if they are on the right path. It's staring reality in the eye - doing it with numbers. It's taking responsibility for Unilever's overall performance, not just by delivering my results but by helping other people deliver their results. Finally, it's personally driving change and using operational discipline to deliver on the promise.
Building Talent and Teams:
This is people-driven leadership. It's passion for people. It's having the best people in the right positions, whatever the person's gender or background. It's giving people plenty of room to do their part and recognizing them for their contributions. It's investing in people's development - giving them feedback and challenging work. It's also constantly challenging myself to grow and improve. And it's building aligned, cohesive teams that pull together to win.
If you consider yourself a go-getter who loves to #win, and someone who loves to have fun, then we may have the job for you.
Blueair is proud to be an Equal Opportunity Employer. You will be considered for this position based upon your experience and education, without regard to race, color, religion, sex, national origin, age, sexual orientation, ancestry; marital, disabled, or veteran status.
#LI-Hybrid
Our team Marketing Locations Chicago, IL Remote status Hybrid Remote
Global Product Marketing Manager.
Position Description :
The Global Product Marketing Manager is responsible for leading the development of innovative, creative, and breakthrough product concept & positioning that delivers growth for the brand. Your role will be launching innovations to build brand equity and drive our growth plan by landing our product strategy in market.
This role is considered Hybrid which requires applicants to live in the following states: IL, IN, NY, NJ and commute to a Blueair office two days per week.
Responsibilities and Functions:
Manage and lead the entire product development process, from concept to development to launch, while partnering with cross-functional teams & suppliers to ensure successful launch in the market.Develop bold, consumer-friendly claims that differentiate our superior products from competitors while demonstrating the ability to navigate regulatory & claims nuisances.Identify opportunities and propose Blueair app enhancements to elevate our smart product experience.Spearhead Blueair app roadmap and drive resources alignment with IoT, IT and DTC teams. Implement KPI metrics to measure app features success.Own the product-level P&Ls to ensure growth is sustainable & profitableAnticipate obstacles, effectively elevate issues and strategize solutions to complex problems that may arise during development to ensure the project is delivered on-time to specifications.Team player with strong collaborative working style and an enthusiasm for making connections with consumers and co-workers.Stay connected with local markets & needs and capable of assessing global competitive landscape and consumer trends to inform a streamlined future innovation plansDemonstrate a strong sense of ownership and growth mindset with the desire to defy expectations and make the impossible possibleAssess category performance over time and make recommendations for continued optimizationSkills and Qualifications:
Bachelor's degree in marketing, or related fieldMin. 6-8 years of innovation management experience. Experience in smart products/IoT is a plusExceptional project management and organizational skillsStrong leadership qualities to shepherd cross-functional teams from concept to launchPositive and proactive team player with the ability to build positive and productive working relationships with many stakeholdersAbility to manage several projects simultaneously and thoughtfully prioritize tasks while maintaining uncompromising quality to drive resultsHighly detail oriented to ensure quality of products and communicationCreative problem-solver who demonstrates curiosity and strives for constant improvementPassion for, and understanding of, consumer behavior and market trendsStrong written and verbal communication & presentation skillsHigh level of independence and resourcefulnessMandarin Chinese speaking is a bonus
About the Company:
We are looking to add to our entrepreneurial culture and team. Here, employees are challenged to perform at a high level while helping the company grow and are given the opportunity to excel and grow themselves. Blueair is constantly in pursuit of opportunities that strengthen our cause to support and enhance the education and betterment of air and water pollution for people around the world.
Our Take on Leadership:
Growth Mindset:
This is competitive leadership. Taking the lead in the marketplace versus following. It's a positive attitude about the company's future - glass half-full -but it's realistic. It's passion for winning. Winning defined as gaining market share. It's placing a fresh emphasis on innovation - challenging the status quo.
Consumer and Customer Focus:
This is purpose-driven leadership. It's externally focused - on consumers, on customers. First take care of consumers and customers; financial performance will follow. It's a heightened passion for the consumer: "I firmly believe in improving the lives of consumers." It's bringing the voice of the consumer and the customer into everything we do. It's seeing our brands through their eyes.
Bias for action:
This is action-driven leadership: "This is what I will do." It's speed and sense of urgency in making decisions. But it needs to be thoughtful action, intelligent risk-taking. Also, it's not wasting time on bureaucracy - it's output that counts. And it's simplifying my agenda, carefully choosing priorities - and not taking on too much.
Accountability and Responsibility:
This is performance-driven leadership. "I will deliver against KPIs, holding myself to the highest standards." I will also hold other people accountable - first by setting clear expectations and then by telling them if they are on the right path. It's staring reality in the eye - doing it with numbers. It's taking responsibility for Unilever's overall performance, not just by delivering my results but by helping other people deliver their results. Finally, it's personally driving change and using operational discipline to deliver on the promise.
Building Talent and Teams:
This is people-driven leadership. It's passion for people. It's having the best people in the right positions, whatever the person's gender or background. It's giving people plenty of room to do their part and recognizing them for their contributions. It's investing in people's development - giving them feedback and challenging work. It's also constantly challenging myself to grow and improve. And it's building aligned, cohesive teams that pull together to win.
If you consider yourself a go-getter who loves to #win, and someone who loves to have fun, then we may have the job for you.
Blueair is proud to be an Equal Opportunity Employer. You will be considered for this position based upon your experience and education, without regard to race, color, religion, sex, national origin, age, sexual orientation, ancestry; marital, disabled, or veteran status.
#LI-Hybrid
Our team Marketing Locations Chicago, IL Remote status Hybrid Remote