Senior Product Marketer - API Marketing

The

Senior Product Marketer

supports the entire Go-To-Market strategy of the product line within

CDK's API marketing.

As the

Senior Product Marketer

, one will be the critical connection point between product, sales, marketing, and customer. In this role, the

Senior Product Marketer

helps lead product messaging and positioning, content, market evangelism, competitive intelligence, and enablement strategy for product, marketing, and sales effectiveness to optimize revenue. Core responsibilities include [not limited to]: executing on the go-to-market strategy, voice of customer, influencing product strategy, driving integrated marketing programs, commercialization, sales enablement, and defining market requirements.

The

Senior Product Marketer

is the subject matter expert in product positioning, target market and value proposition. As the

Senior Product Marketer

, one will bring strong leadership, communication, partnering and analytical skills to this high-performing team, and subject matter expert in articulating the

CDK API

vision. This individual possesses a unique blend of business, technical and sales savvy; a big-picture perspective; and the drive, influencing skills and ability to collaborate with many stakeholders at all levels to transform that vision into a reality.

The

Senior Product Marketer

will be responsible for a high-growth area, collaborate with product management and engineering leadership on vision, define the portfolio and requirements to fulfill that vision with an

API-led operating model . This individual must be enjoy partnering with Engineering, to assist with building a

holistic portfolio of APIs

across our ecosystem of products through quick iteration and data-driven experimentation. To make it all happen, one must possess a blend of business and tech-savviness and drive to make our vision a reality.

Essential Functions and Responsibilities:

Owns Go-To-Market and messaging strategy, including creation, buy-in, and execution, as well as setting and achieving the market and sales goals for their product lineEstablishes positioning, messaging, competitive differentiation, and enablement of the Sales and Marketing teams to ensure they are aligned and work efficiently to generate and close opportunitiesBuilds and executes effective go-to-market strategies, including market characterization, development of the go-to-market plan, driving and delivering demand generation programs, influencing pricing and distribution, enabling sales channels with tools and resources, and defining market requirements and business cases for product line investment.Leading expert with the product marketing APIs portfolio of productsDrive thoughtful integrated marketing plans and campaigns that promote the product line vision, grow market share, and distinguish product in the competitive environmentPerforms market and competitive research to target the market and produce insights, identifying what opportunities, challenges and dynamics exist for CDKExpert that proactively collaborates and drives alignment across an array of teams (such as Sales, Product Management, Development, Marketing) to define appropriate product marketing mix and strategyUnderstand objectives and key business performance (revenue, market share, marketing influenced opportunities, etc.) and champion necessary initiatives to attain key results and objectivesRequired Qualifications and Job Requirements:

Bachelor's Degree or commensurate professional experience7+ years of progressive experience in Product Marketing, Market Analysis or Channel StrategyProven ability to develop and execute effective product marketing programs leveraging web, email, and social media, while including behavioral metricsExperience bringing to market 3+ new products/solutions using customer and business centered rigorMust be able to showcase ability to leverage modern product marketing concepts and techniquesMarket analysis ability resulting in actionable market requirements maximizing offering profitabilityStrong foundation of analytic skills to support communications and business case developmentA natural collaborator with a willingness to drive hands-on tactical executionExcellent communications skills, to both internal and external stakeholders, both oral and written, highly skilled in content creation for digital consumptionDemonstrated ability to lead and motivate program teamsProven ability to support and define market strategies for multiple sales channelsMust be open to 10-25% travelBase Salary Ranges : $115,000 - $135,000

CDK Global is committed to fair and equitable compensation practices. Compensation packages are based on several factors, including but not limited to skills, experience, certifications, and work location. The total compensation package for this position may also include annual performance bonus, benefits and/or other applicable incentive compensation plans.We offer Medical, dental, and vision benefits in addition to:

Paid Time Off (PTO)401K Matching ProgramTuition Reimbursement

At CDK, we believe inclusion and diversity are essential in inspiring meaningful connections to our people, customers and communities. We are open, curious and encourage different views, so that everyone can be their best selves and make an impact.

CDK is an Equal Opportunity Employer committed to creating an inclusive workforce where everyone is valued. Qualified applicants will receive consideration for employment without regard to race, color, creed, ancestry, national origin, gender, sexual orientation, gender identity, gender expression, marital status, creed or religion, age, disability (including pregnancy), results of genetic testing, service in the military, veteran status or any other category protected by law.

Applicants for employment in the US must be authorized to work in the US. CDK may offer employer visa sponsorship to applicants.