The John Gore Organization, Inc.
Director of Marketing
The John Gore Organization, Inc., Baltimore, Maryland, United States, 21276
THE JOHN GORE ORGANIZATION
is the leading presenter, distributor, and marketer of Broadway theatre worldwide. Under the leadership of theater producer and owner John Gore, its family of companies includes Broadway Across America, Broadway.com, The Broadway Channel, BroadwayBox.com and Group Sales Box Office. Its productions span Broadway, Off Broadway, London's West End, Japan and 48 North American markets. It has won Tonys in every producing category as well as numerous other Drama League, Drama Desk and Olivier awards.
At The John Gore Organization, a diverse, inclusive, and equitable workplace is one where all employees feel valued and respected, and all voices are valued and heard. We are committed to fostering, cultivating and preserving a culture of equity, diversity, access and inclusion.
$80,000.00 - $85,000.00/ annually
Hybrid Schedule: Tuesday - Thursday in office
Summary
The Regional Director of Marketing is a demonstrated leader, creating and executing fully integrated advertising and promotional campaigns for all Broadway presentations of BAA in Baltimore along with marketing duties for the France-Merrick Performing Arts Center Presentations and M&T Bank Exchange. This is a data-driven role, and the Regional Director of Marketing is expected to be innovative, tech-savvy, and digital forward.
Duties and ResponsibilitiesAct as primary marketing contact for all bookings at the France-Merrick PAC and maintain positive relationships with Touring Press Representatives and promotersCreate ad plans for season subscriptions and single ticket campaigns for Broadway and select non-Broadway events with input from touring press representatives and leadership teamLead weekly sales and inventory meetingSet goals, priorities, timelines, sales, marketing, and pricing strategies in coordination with the President, and members of the ticketing team for both season ticket campaigns and individual show campaignsCreate fully integrated marketing plans including media planning and buying across all traditional mediums (TV, Radio, Out of Home, and print)Strategize with Digital Marketing Manager for all digital placements including OTT, retargeting, paid social, etc.Negotiate promotional opportunities to complement paid placements and schedulesNurture relationships with local media sales repsCreate new partnershipsLeverage the media dollars to gain trade, bonus, and added value placementsMonitor and analyze all campaigns and ROAS to make necessary updates to maximize profit
Review reports and analytics regularly to ensure KPIs, goals, and priorities of BAA are met and proactively adjust strategies when necessary
Thoughtfully develop customer service messaging as it relates to subscription opportunities, notifications, etc.Oversee Broadway's external publicist and PR strategyCommunicate necessary information to patron facing positions (administrative assistants, service center, box office, etc.)Work with Group Sales to guide marketing and sales messagingManage budgets and compile advertising settlementsEngage leadership and ticketing in pricing analysis discussions including recommendations for dynamic pricing changes and strategic discountsOversee Marketing Manager and Sponsorship & Marketing AssociateWith leadership team, support Hippodrome Foundation (HFI)'s development and educational effortsWork closely with leadership team on overall marketing strategy of The ExchangeAttend all opening nights in support of pre-show events, media nights, post-show parties, community events at The Exchange, etc.Represent the FMPAC at community eventsEnsure all assets are being used efficiently including, SMS, Hippodrome App, website, email, social, signage, and all communication avenuesSettle engagements with venue partners and tour company managersWork with BAA National marketing and creative teams to develop new ideas and initiativesOther duties as assignedCompetencies
To perform the job successfully, an individual should demonstrate the following competencies:
Cooperation
Establishes and maintains effective relationshipsActive listenerOffers assistance and support to co-workersWorks cooperatively in group situations
Adaptability
Able to work around unexpected changes of events or workloadModifies a planned course of action based on new circumstancesChanges communication style to achieve the best resultsWillingness to adapt and learn new skills to execute new initiativesAbility to prioritize and manage rapidly shifting priorities
Functional Competencies
Strong MS Office Skills with emphasis on ExcelExcellent written and verbal communicationStrong sense of creativity and intuitionAbility to create lasting relationships to develop new business opportunities and work relationships.Attention to detail and the ability to manage multiple projects at once are paramount to this position.
Team Orientation
Fosters team cooperationUnderstands team roles and responsibilitiesSupports group problem solving and collaborationWillingness to help the team successfully execute projects
Qualifications aka KSAOs
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily, the requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience
Bachelor's Degree in marketing, communications, and advertising preferred but additional experience may be substituted for education3-5 years' experience in live event sales, preferredTicketing experience with Archtics, and Ticketmaster preferredGoogle Ads certification is a plusRelationship with local media sales reps in Baltimore is a plusCommunication Skills
Ability to read, analyze, and interpret media buys, media performance and sales reportsAbility to respond to common inquiries or complaints from customers, partners, or members of the industryAbility to write email, social media, and sales copyAbility to effectively present information to internal staff and outside show and presenting partner representativesCritical Thinking
Able to create specialized marketing plans for each individual production based on each show's unique target audienceRemain nimble to shift strategies as needed based on reporting metrics and sales dataStay updated on marketing trends nationally and locally to maximize reach and effectiveness of marketing plansPhysical Demands
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to:
Plan and produce various promotional and sales eventsSet up and breakdown for off-site eventsSome travel for company and industry-related eventsWork Environment
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally exposed to:
Fostering a team spiritAssisting with other departments needs as requested
Acknowledgement
The above job description is not intended to be an all-inclusive list of duties and standards of the position. Employees will follow any other instructions, and perform any other related duties, as assigned by their supervisor.
We offer competitive compensation including Vacation and Holiday Pay, health & welfare benefits, and a 401(k) retirement plan.
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.
VACCINATION REQUIREMENT
All employees working in our offices or affiliated venues are required to obtain and maintain up-to-date COVID-19 vaccinations. Those (i) who are disabled or who have a qualifying medical condition that contraindicates a COVID-19 vaccination, or (ii) who objects to being vaccinated on the basis of a sincerely held religious belief, observance or practice may request an exemption from the vaccination requirement.
EQUAL EMPLOYMENT OPPORTUNITY
The John Gore Organization is an equal opportunity employer and affords equal employment opportunity to all applicants regardless of race, color, religion, gender, creed, national origin, age, disability, sexual orientation, veteran status or any other legally protected classification under local, state or federal laws.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification or position. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
The John Gore Organization's recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. The John Gore Organization may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.
is the leading presenter, distributor, and marketer of Broadway theatre worldwide. Under the leadership of theater producer and owner John Gore, its family of companies includes Broadway Across America, Broadway.com, The Broadway Channel, BroadwayBox.com and Group Sales Box Office. Its productions span Broadway, Off Broadway, London's West End, Japan and 48 North American markets. It has won Tonys in every producing category as well as numerous other Drama League, Drama Desk and Olivier awards.
At The John Gore Organization, a diverse, inclusive, and equitable workplace is one where all employees feel valued and respected, and all voices are valued and heard. We are committed to fostering, cultivating and preserving a culture of equity, diversity, access and inclusion.
$80,000.00 - $85,000.00/ annually
Hybrid Schedule: Tuesday - Thursday in office
Summary
The Regional Director of Marketing is a demonstrated leader, creating and executing fully integrated advertising and promotional campaigns for all Broadway presentations of BAA in Baltimore along with marketing duties for the France-Merrick Performing Arts Center Presentations and M&T Bank Exchange. This is a data-driven role, and the Regional Director of Marketing is expected to be innovative, tech-savvy, and digital forward.
Duties and ResponsibilitiesAct as primary marketing contact for all bookings at the France-Merrick PAC and maintain positive relationships with Touring Press Representatives and promotersCreate ad plans for season subscriptions and single ticket campaigns for Broadway and select non-Broadway events with input from touring press representatives and leadership teamLead weekly sales and inventory meetingSet goals, priorities, timelines, sales, marketing, and pricing strategies in coordination with the President, and members of the ticketing team for both season ticket campaigns and individual show campaignsCreate fully integrated marketing plans including media planning and buying across all traditional mediums (TV, Radio, Out of Home, and print)Strategize with Digital Marketing Manager for all digital placements including OTT, retargeting, paid social, etc.Negotiate promotional opportunities to complement paid placements and schedulesNurture relationships with local media sales repsCreate new partnershipsLeverage the media dollars to gain trade, bonus, and added value placementsMonitor and analyze all campaigns and ROAS to make necessary updates to maximize profit
Review reports and analytics regularly to ensure KPIs, goals, and priorities of BAA are met and proactively adjust strategies when necessary
Thoughtfully develop customer service messaging as it relates to subscription opportunities, notifications, etc.Oversee Broadway's external publicist and PR strategyCommunicate necessary information to patron facing positions (administrative assistants, service center, box office, etc.)Work with Group Sales to guide marketing and sales messagingManage budgets and compile advertising settlementsEngage leadership and ticketing in pricing analysis discussions including recommendations for dynamic pricing changes and strategic discountsOversee Marketing Manager and Sponsorship & Marketing AssociateWith leadership team, support Hippodrome Foundation (HFI)'s development and educational effortsWork closely with leadership team on overall marketing strategy of The ExchangeAttend all opening nights in support of pre-show events, media nights, post-show parties, community events at The Exchange, etc.Represent the FMPAC at community eventsEnsure all assets are being used efficiently including, SMS, Hippodrome App, website, email, social, signage, and all communication avenuesSettle engagements with venue partners and tour company managersWork with BAA National marketing and creative teams to develop new ideas and initiativesOther duties as assignedCompetencies
To perform the job successfully, an individual should demonstrate the following competencies:
Cooperation
Establishes and maintains effective relationshipsActive listenerOffers assistance and support to co-workersWorks cooperatively in group situations
Adaptability
Able to work around unexpected changes of events or workloadModifies a planned course of action based on new circumstancesChanges communication style to achieve the best resultsWillingness to adapt and learn new skills to execute new initiativesAbility to prioritize and manage rapidly shifting priorities
Functional Competencies
Strong MS Office Skills with emphasis on ExcelExcellent written and verbal communicationStrong sense of creativity and intuitionAbility to create lasting relationships to develop new business opportunities and work relationships.Attention to detail and the ability to manage multiple projects at once are paramount to this position.
Team Orientation
Fosters team cooperationUnderstands team roles and responsibilitiesSupports group problem solving and collaborationWillingness to help the team successfully execute projects
Qualifications aka KSAOs
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily, the requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience
Bachelor's Degree in marketing, communications, and advertising preferred but additional experience may be substituted for education3-5 years' experience in live event sales, preferredTicketing experience with Archtics, and Ticketmaster preferredGoogle Ads certification is a plusRelationship with local media sales reps in Baltimore is a plusCommunication Skills
Ability to read, analyze, and interpret media buys, media performance and sales reportsAbility to respond to common inquiries or complaints from customers, partners, or members of the industryAbility to write email, social media, and sales copyAbility to effectively present information to internal staff and outside show and presenting partner representativesCritical Thinking
Able to create specialized marketing plans for each individual production based on each show's unique target audienceRemain nimble to shift strategies as needed based on reporting metrics and sales dataStay updated on marketing trends nationally and locally to maximize reach and effectiveness of marketing plansPhysical Demands
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to:
Plan and produce various promotional and sales eventsSet up and breakdown for off-site eventsSome travel for company and industry-related eventsWork Environment
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally exposed to:
Fostering a team spiritAssisting with other departments needs as requested
Acknowledgement
The above job description is not intended to be an all-inclusive list of duties and standards of the position. Employees will follow any other instructions, and perform any other related duties, as assigned by their supervisor.
We offer competitive compensation including Vacation and Holiday Pay, health & welfare benefits, and a 401(k) retirement plan.
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.
VACCINATION REQUIREMENT
All employees working in our offices or affiliated venues are required to obtain and maintain up-to-date COVID-19 vaccinations. Those (i) who are disabled or who have a qualifying medical condition that contraindicates a COVID-19 vaccination, or (ii) who objects to being vaccinated on the basis of a sincerely held religious belief, observance or practice may request an exemption from the vaccination requirement.
EQUAL EMPLOYMENT OPPORTUNITY
The John Gore Organization is an equal opportunity employer and affords equal employment opportunity to all applicants regardless of race, color, religion, gender, creed, national origin, age, disability, sexual orientation, veteran status or any other legally protected classification under local, state or federal laws.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification or position. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
The John Gore Organization's recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. The John Gore Organization may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.