WorldLink
Affiliate Marketing Manager
WorldLink, New York, New York, us, 10261
Job DescriptionTITLE: Affiliate Marketing Manager
POSITION TYPE: Full Time (W2)
LOCATION: New York, NY
ABOUT WorldLink:
WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today's most cutting-edge digital technologies to create value and grow.
Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.
We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win. We're grounded by humility and driven by ambition. We're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't" at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.
For more information about our craft, visit https://worldlink-us.com .
WHO we're looking for:
We are looking for an Affiliate Marketing Manager who will be responsible for the overall growth and management of the .com site affiliate program. The manager builds a marketing strategy that informs, motivates and engages our customers while continuously analyzing and optimizing your share of the marketing portfolio. You will be the primary point of contact for all strategic discussions related to the affiliate marketing channel and will leverage data to drive actionable decisions that informs and grows the business.
Role and Responsibilities:Owns affiliate marketing strategy, leveraging data to drive actionable decisions that inform and grows the business.Manages a multi-million dollar budget and identifies areas of opportunity with the core publisher partners to grow and evolve our program, inclusive of loyalty, coupon, influencer, editorial content and other long-tail Affiliate segments.Practice tactical & strategic excellence in digital media management, continuously optimizing all front- and back-end attributes of a campaign for maximum direct-response performance.Accurately project revenue, spend & other metrics by Product Category for channels.Continuously evaluates, on boards and nurtures high-growth potential partners.Closely partner with PR & Influencer teams to incentivize coverage across content partners, seeding PR briefings and other campaign content.Negotiates larger, enterprise deals with critical publishers to help evolve our affiliate program.Monitors creative process to ensure that all messaging is aligned with brand standards.Presents results to senior management in monthly and quarterly meetings.Partner with HQ marketing teams to ensure global best practices are being followed and execute ad hoc strategic projects and campaigns.Collaborate with Category Managers to prioritize business objectives, offers and launches across Product Categories.Partner with category Demand Generation teams to reconcile media activity across the org, standardize measurement and tracking, and evangelize the .com site objectives.Effectively manage agency partners to ensure resources are making the most informed and effective optimization & execution decisions.Work closely with Digital Merchandising, Creative Services and UX teams to optimize landing page conversion.Partner with engineering to manage, optimize and troubleshoot our Product Feed for optimal use as well as tagging needs.Develop monthly and/or quarterly performance recaps.Generate ad hoc campaign recaps for cross-functional and executive consumption.Continuously test new creative, offers, ad formats, landing pages within existing programs.Explore & prioritize new ad tech vendors & media partners to test in order to diversify and grow our portfolio.Evangelize for the importance of .com site revenue generation and measurementRequired Experience and Education:
7+ years' experience in online marketing, specifically affiliate marketing, e-commerce, DTC; Affiliate marketing or other digital marketing experience is a must.BA/BS in marketing, communications, e-commerce, merchandising or related field; or equivalent experience required.Experience with tools such as Commission Junction/Rakuten, Google Affiliate Network, Share-A-Sale or Linkshare.Experience managing multi-million dollar marketing budgets and working with multiple publishers.Necessary Skills and Attributes:
Self-motivated individual with the ability to thrive in a team-based or independent environment.Detail-oriented with strong organization skills.Ability to work in a fast-paced environment.Limited supervision and the exercise of discretion.Excellent analytical skills, including proficiency in using web and data analytic tools (Adobe Analytics, Tableau).Highly proactive, driven by results and can manage multiple projects, tasks, and people.Excellent project management and organizational/time management skills.Strong interpersonal and communication skills as well as the ability to articulate clearly and effectively over the phone, through email, and in writing; Must be an active team player within a cross-functional team.Physical Demands:
The physical demands described here are representative of those that must be met by contract employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the contract employee is occasionally required to stand, clean, crawl, kneel, sit, sort, hold, squat, stoop, stand, twist the body, walk, use hands to finger, handle, or feel objects, tools or controls, reach with hands and arms, climb stairs or ladders and scaffolding, talk or hear, and lift up to 20 pounds. Specific vision abilities required by the job include ability to distinguish the nature of objects by using the eye. Operate a computer keyboard and view a video display terminal between 50% - 95% of work time, including prolonged periods of time. Requires considerable (90%+) work utilizing high visual acuity/detail, numeric/character distinction, and moderate hand/finger dexterity.
Performs work under time schedules and stress which are normally periodic or cyclical, including time sensitive deadlines, intellectual challenge, some language barriers, and project management deadlines. May require working additional time beyond normal schedule and periodic travel.
WHAT we'll bring:
During your interview process, our team can fill you in on all the details of our industry-competitive benefits and career development opportunities. A few highlights include:
Medical PlansDental PlansVision PlanLife & Accidental Death & DismembermentShort-Term DisabilityLong-Term DisabilityCritical Illness/ Accident/ Hospital Indemnity/ Identity Theft Protection401(k)
WHAT you should know:
Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. WorldLink is an Equal Employment Opportunity and Affirmative Action employer. All employment at WorldLink is decided on the basis of qualifications, merit, and business need. We endeavor to continue our footprint as a diverse organization by highlighting opportunities for all people. WorldLink considers applicants for all positions without regard to race, color, religion or belief, sex, (including pregnancy and gender identity), age, national origin, political affiliation, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. People with disabilities who need assistance with any part of the application process should contact us.
This job description is designed to cover the main responsibilities and duties of the role but is not designed to be a comprehensive list of all.
Salary/Pay Range: $50.00-$90.00/hr (Depending on experience)
POSITION TYPE: Full Time (W2)
LOCATION: New York, NY
ABOUT WorldLink:
WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today's most cutting-edge digital technologies to create value and grow.
Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.
We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win. We're grounded by humility and driven by ambition. We're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't" at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.
For more information about our craft, visit https://worldlink-us.com .
WHO we're looking for:
We are looking for an Affiliate Marketing Manager who will be responsible for the overall growth and management of the .com site affiliate program. The manager builds a marketing strategy that informs, motivates and engages our customers while continuously analyzing and optimizing your share of the marketing portfolio. You will be the primary point of contact for all strategic discussions related to the affiliate marketing channel and will leverage data to drive actionable decisions that informs and grows the business.
Role and Responsibilities:Owns affiliate marketing strategy, leveraging data to drive actionable decisions that inform and grows the business.Manages a multi-million dollar budget and identifies areas of opportunity with the core publisher partners to grow and evolve our program, inclusive of loyalty, coupon, influencer, editorial content and other long-tail Affiliate segments.Practice tactical & strategic excellence in digital media management, continuously optimizing all front- and back-end attributes of a campaign for maximum direct-response performance.Accurately project revenue, spend & other metrics by Product Category for channels.Continuously evaluates, on boards and nurtures high-growth potential partners.Closely partner with PR & Influencer teams to incentivize coverage across content partners, seeding PR briefings and other campaign content.Negotiates larger, enterprise deals with critical publishers to help evolve our affiliate program.Monitors creative process to ensure that all messaging is aligned with brand standards.Presents results to senior management in monthly and quarterly meetings.Partner with HQ marketing teams to ensure global best practices are being followed and execute ad hoc strategic projects and campaigns.Collaborate with Category Managers to prioritize business objectives, offers and launches across Product Categories.Partner with category Demand Generation teams to reconcile media activity across the org, standardize measurement and tracking, and evangelize the .com site objectives.Effectively manage agency partners to ensure resources are making the most informed and effective optimization & execution decisions.Work closely with Digital Merchandising, Creative Services and UX teams to optimize landing page conversion.Partner with engineering to manage, optimize and troubleshoot our Product Feed for optimal use as well as tagging needs.Develop monthly and/or quarterly performance recaps.Generate ad hoc campaign recaps for cross-functional and executive consumption.Continuously test new creative, offers, ad formats, landing pages within existing programs.Explore & prioritize new ad tech vendors & media partners to test in order to diversify and grow our portfolio.Evangelize for the importance of .com site revenue generation and measurementRequired Experience and Education:
7+ years' experience in online marketing, specifically affiliate marketing, e-commerce, DTC; Affiliate marketing or other digital marketing experience is a must.BA/BS in marketing, communications, e-commerce, merchandising or related field; or equivalent experience required.Experience with tools such as Commission Junction/Rakuten, Google Affiliate Network, Share-A-Sale or Linkshare.Experience managing multi-million dollar marketing budgets and working with multiple publishers.Necessary Skills and Attributes:
Self-motivated individual with the ability to thrive in a team-based or independent environment.Detail-oriented with strong organization skills.Ability to work in a fast-paced environment.Limited supervision and the exercise of discretion.Excellent analytical skills, including proficiency in using web and data analytic tools (Adobe Analytics, Tableau).Highly proactive, driven by results and can manage multiple projects, tasks, and people.Excellent project management and organizational/time management skills.Strong interpersonal and communication skills as well as the ability to articulate clearly and effectively over the phone, through email, and in writing; Must be an active team player within a cross-functional team.Physical Demands:
The physical demands described here are representative of those that must be met by contract employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the contract employee is occasionally required to stand, clean, crawl, kneel, sit, sort, hold, squat, stoop, stand, twist the body, walk, use hands to finger, handle, or feel objects, tools or controls, reach with hands and arms, climb stairs or ladders and scaffolding, talk or hear, and lift up to 20 pounds. Specific vision abilities required by the job include ability to distinguish the nature of objects by using the eye. Operate a computer keyboard and view a video display terminal between 50% - 95% of work time, including prolonged periods of time. Requires considerable (90%+) work utilizing high visual acuity/detail, numeric/character distinction, and moderate hand/finger dexterity.
Performs work under time schedules and stress which are normally periodic or cyclical, including time sensitive deadlines, intellectual challenge, some language barriers, and project management deadlines. May require working additional time beyond normal schedule and periodic travel.
WHAT we'll bring:
During your interview process, our team can fill you in on all the details of our industry-competitive benefits and career development opportunities. A few highlights include:
Medical PlansDental PlansVision PlanLife & Accidental Death & DismembermentShort-Term DisabilityLong-Term DisabilityCritical Illness/ Accident/ Hospital Indemnity/ Identity Theft Protection401(k)
WHAT you should know:
Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. WorldLink is an Equal Employment Opportunity and Affirmative Action employer. All employment at WorldLink is decided on the basis of qualifications, merit, and business need. We endeavor to continue our footprint as a diverse organization by highlighting opportunities for all people. WorldLink considers applicants for all positions without regard to race, color, religion or belief, sex, (including pregnancy and gender identity), age, national origin, political affiliation, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. People with disabilities who need assistance with any part of the application process should contact us.
This job description is designed to cover the main responsibilities and duties of the role but is not designed to be a comprehensive list of all.
Salary/Pay Range: $50.00-$90.00/hr (Depending on experience)