ViewSonic
Vertical Marketing Manager - Public Sector
ViewSonic, Brea, California, United States, 92631
Supervision
Reports to: Director, Marketing Communications
Come grow with us!
Working at ViewSonic is a unique opportunity to do rewarding, meaningful, high-visibility work for a global leader in visual technology. At ViewSonic, we are celebrating over 3 decades of excellence, carrying on the same entrepreneurial spirit and innovation we've had since 1987. Our brand and products are well-known throughout the industry. As a result, we are growing quickly and are looking for energetic, motivated team members to expand our nest.
Your Role and Impact
We are seeking an experienced and highly motivated Vertical Marketing Manager (VMM) to lead our marketing efforts in the public sector, including federal, and SLED sectors. The ideal candidate will have a deep understanding of the government market, including its trends and challenges. You will be responsible for developing and executing marketing strategies, building content and marketing campaigns that effectively target customers and drive revenue growth, dealing with RFPs and processes at the federal and state level. You will oversee RFPs and determine requirements, product needs, and timelines in collaboration with internal Sales and PM teams.
Day to Day Responsibilities
Develop and execute marketing strategies to effectively target government customers, including federal, state, and local agenciesConduct market research and analysis to stay up-to-date on government market trends, competitive landscape, and customer needsDevelop and execute multi-channel marketing campaigns, including email, social media, webinars, events, and content marketingCreate compelling marketing collateral and messaging that effectively communicates the value of our products and solutions to government customersCollaborate with the sales team to identify key accounts and develop account-specific marketing plansBuild and maintain relationships with key public sector customers, industry associations, and other stakeholders to strengthen our brand and reputation in the marketWork closely with internal teams, including product management, sales, and customer success, to ensure alignment on marketing strategies and initiativesYour Profile
BA in Marketing, Business Administration, or related field7+ years in marketing with a focus in the government spaceDeep understanding of the public market, including its trends, challenges, and opportunitiesStrong understanding of marketing principles and practices, including account-based marketing and demand generationProven track record of developing and executing successful marketing campaignsExcellent written and verbal communication skills, with the ability to communicate complex concepts to both technical and non-technical audiencesStrong analytical skills, with the ability to analyze market data and customer insights to inform marketing strategiesExcellent project management skills, with the ability to manage multiple projects simultaneouslyAbility to work effectively in a team environment and collaborate with cross-functional teamsPassion for technology and visual display is a plusWhat's in it for you:
Medical, Dental and Vision insurance options401k with company matchPaid Time OffCompany provided equipmentWork Environment & Requirements
Office Presence: Hybrid; 3 days in office, 2 days local offsiteEnvironment: Normal office conditionsPhysical Effort: Work requires infrequent physical demandsHazards: Negligible, little or no exposure to hazards
At ViewSonic, our mission is to provide excellence in visual experience by combining, products, solutions, and ecosystem developments. We celebrate and support diversity and are committed to creating a respectful and inclusive environment for all employee-partners. ViewSonic does not discriminate on any basis covered by appropriate law, and all employment is decided based on qualifications, merit, and business needs.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and requirements.
Reports to: Director, Marketing Communications
Come grow with us!
Working at ViewSonic is a unique opportunity to do rewarding, meaningful, high-visibility work for a global leader in visual technology. At ViewSonic, we are celebrating over 3 decades of excellence, carrying on the same entrepreneurial spirit and innovation we've had since 1987. Our brand and products are well-known throughout the industry. As a result, we are growing quickly and are looking for energetic, motivated team members to expand our nest.
Your Role and Impact
We are seeking an experienced and highly motivated Vertical Marketing Manager (VMM) to lead our marketing efforts in the public sector, including federal, and SLED sectors. The ideal candidate will have a deep understanding of the government market, including its trends and challenges. You will be responsible for developing and executing marketing strategies, building content and marketing campaigns that effectively target customers and drive revenue growth, dealing with RFPs and processes at the federal and state level. You will oversee RFPs and determine requirements, product needs, and timelines in collaboration with internal Sales and PM teams.
Day to Day Responsibilities
Develop and execute marketing strategies to effectively target government customers, including federal, state, and local agenciesConduct market research and analysis to stay up-to-date on government market trends, competitive landscape, and customer needsDevelop and execute multi-channel marketing campaigns, including email, social media, webinars, events, and content marketingCreate compelling marketing collateral and messaging that effectively communicates the value of our products and solutions to government customersCollaborate with the sales team to identify key accounts and develop account-specific marketing plansBuild and maintain relationships with key public sector customers, industry associations, and other stakeholders to strengthen our brand and reputation in the marketWork closely with internal teams, including product management, sales, and customer success, to ensure alignment on marketing strategies and initiativesYour Profile
BA in Marketing, Business Administration, or related field7+ years in marketing with a focus in the government spaceDeep understanding of the public market, including its trends, challenges, and opportunitiesStrong understanding of marketing principles and practices, including account-based marketing and demand generationProven track record of developing and executing successful marketing campaignsExcellent written and verbal communication skills, with the ability to communicate complex concepts to both technical and non-technical audiencesStrong analytical skills, with the ability to analyze market data and customer insights to inform marketing strategiesExcellent project management skills, with the ability to manage multiple projects simultaneouslyAbility to work effectively in a team environment and collaborate with cross-functional teamsPassion for technology and visual display is a plusWhat's in it for you:
Medical, Dental and Vision insurance options401k with company matchPaid Time OffCompany provided equipmentWork Environment & Requirements
Office Presence: Hybrid; 3 days in office, 2 days local offsiteEnvironment: Normal office conditionsPhysical Effort: Work requires infrequent physical demandsHazards: Negligible, little or no exposure to hazards
At ViewSonic, our mission is to provide excellence in visual experience by combining, products, solutions, and ecosystem developments. We celebrate and support diversity and are committed to creating a respectful and inclusive environment for all employee-partners. ViewSonic does not discriminate on any basis covered by appropriate law, and all employment is decided based on qualifications, merit, and business needs.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and requirements.