Saluda Medical
Senior Manager, Downstream Marketing
Saluda Medical, Bloomington, Minnesota, United States,
Saluda Medical is the pioneer in closed-loop Spinal Cord Stimulation (SCS), a ground-breaking SCS therapy that can measure the spinal cord's response to stimulation and make real-time adjustments to therapy. Saluda is a global company with headquarters in Australia and offices in the United States and Europe.
At Saluda, we challenge boundaries. We innovate and think beyond the conventional. We disrupt. With the passion and energy of an accomplished team of seasoned experts, our focus is to revolutionize the standard of care in the neuromodulation space by transforming the lives of patients suffering from debilitating pain.
The Senior Manager, Downstream Marketing will drive global downstream marketing execution for the Evoke SCS System, including executing on the U.S. launch of the technology. This individual will manage downstream marketing activities to grow and protect the Evoke SCS business by delivering integrated marketing plans across various customer segments in collaboration with other marketing team members and cross-functional partners. The position will develop close, productive relationships with the field sales organization, sales leadership, training team, Key Opinion Leaders (KOLs), and other physicians to fully understand positioning, product performance and customer needs, as well as to drive effective and timely commercial tactics that adapt to changing market dynamics.
Responsibilities:
Executes global marketing plans within a fast-paced, collaborative team environment to drive successful product adoption in a highly competitive marketplace.Drives effective communication of the Evoke SCS System value proposition and differentiation across all customer segments (e.g. clinicians, patients, payors).Partners with cross-functional team members and KOLs to ensure the Evoke value proposition includes strong technological, clinical and economic perspective relevant to each customer segment.Identifies and develops the necessary sales tools and programs to enable the sales force to drive adoption, increase utilization and expand market share in SCS.Develops and implements impactful training content for the field sales team that will accelerate product adoption and, mostly importantly, ensure the best patient outcomes.Tracks competitive intelligence across multifaceted technologies and businesses, distributes competitive analyses, and leads competitive response strategies.Partners with Marketing Communications, Medical Affairs and other team members on conferences and tradeshows to ensure a best-in-class, highly impactful presence.Partners with Professional Education on medical education programs, such as company-sponsored meetings, Fellows' programs, and peer-to-peer events, to ensure educational initiatives reflect the most up-to-date messaging.Conduct market research and assess the overall market climate, while maintaining a front-line presence for the customer experience, assisting Sales with critical troubleshooting and raising product performance enhancements.Identifies key performance indicators to measure success, report out metrics and make data-driven decisions to adapt and optimize performance and investment to drive growthEssential Requirements:
5+ years of downstream marketing experience in medical device field.Demonstrated experience leading product launches, preferably into a high-growth and highly competitive markets. Neuromodulation experience is a plus.MBA preferred.Extensive experience with marketing collateral development and approval processes.Strong verbal and writing skills.Excellent presentation skills and extensive experience presenting to clinical staff and sales team members.Knowledge of FDA medical device regulations for marketing.Knowledge of working with quality systems and legal/regulatory parameters to deploy marketing materials.Must possess unwavering ethics & integrity in a competitive and demanding work environment.Self-motivated with the ability to initiate and follow through on assignments.Customer-centric marketing professional who can drive prioritization.Excellent organizational skills and attention to detail.Self-assured, knowledgeable professional capable of developing good interpersonal relationships with customers and colleagues.High degree of personal integrity.Able to travel up to 40% of the time.
At Saluda, we challenge boundaries. We innovate and think beyond the conventional. We disrupt. With the passion and energy of an accomplished team of seasoned experts, our focus is to revolutionize the standard of care in the neuromodulation space by transforming the lives of patients suffering from debilitating pain.
The Senior Manager, Downstream Marketing will drive global downstream marketing execution for the Evoke SCS System, including executing on the U.S. launch of the technology. This individual will manage downstream marketing activities to grow and protect the Evoke SCS business by delivering integrated marketing plans across various customer segments in collaboration with other marketing team members and cross-functional partners. The position will develop close, productive relationships with the field sales organization, sales leadership, training team, Key Opinion Leaders (KOLs), and other physicians to fully understand positioning, product performance and customer needs, as well as to drive effective and timely commercial tactics that adapt to changing market dynamics.
Responsibilities:
Executes global marketing plans within a fast-paced, collaborative team environment to drive successful product adoption in a highly competitive marketplace.Drives effective communication of the Evoke SCS System value proposition and differentiation across all customer segments (e.g. clinicians, patients, payors).Partners with cross-functional team members and KOLs to ensure the Evoke value proposition includes strong technological, clinical and economic perspective relevant to each customer segment.Identifies and develops the necessary sales tools and programs to enable the sales force to drive adoption, increase utilization and expand market share in SCS.Develops and implements impactful training content for the field sales team that will accelerate product adoption and, mostly importantly, ensure the best patient outcomes.Tracks competitive intelligence across multifaceted technologies and businesses, distributes competitive analyses, and leads competitive response strategies.Partners with Marketing Communications, Medical Affairs and other team members on conferences and tradeshows to ensure a best-in-class, highly impactful presence.Partners with Professional Education on medical education programs, such as company-sponsored meetings, Fellows' programs, and peer-to-peer events, to ensure educational initiatives reflect the most up-to-date messaging.Conduct market research and assess the overall market climate, while maintaining a front-line presence for the customer experience, assisting Sales with critical troubleshooting and raising product performance enhancements.Identifies key performance indicators to measure success, report out metrics and make data-driven decisions to adapt and optimize performance and investment to drive growthEssential Requirements:
5+ years of downstream marketing experience in medical device field.Demonstrated experience leading product launches, preferably into a high-growth and highly competitive markets. Neuromodulation experience is a plus.MBA preferred.Extensive experience with marketing collateral development and approval processes.Strong verbal and writing skills.Excellent presentation skills and extensive experience presenting to clinical staff and sales team members.Knowledge of FDA medical device regulations for marketing.Knowledge of working with quality systems and legal/regulatory parameters to deploy marketing materials.Must possess unwavering ethics & integrity in a competitive and demanding work environment.Self-motivated with the ability to initiate and follow through on assignments.Customer-centric marketing professional who can drive prioritization.Excellent organizational skills and attention to detail.Self-assured, knowledgeable professional capable of developing good interpersonal relationships with customers and colleagues.High degree of personal integrity.Able to travel up to 40% of the time.