Cornerstone Health Center
Marketing Manager: On Site
Cornerstone Health Center, Charlotte, North Carolina, United States, 28245
Cornerstone Health Center is looking for a Marketing Manager to join our team in our North Charlotte office. The Marketing Manager will coordinate and develop marketing policies, programs, and campaigns. In this position, the Marketing Manager will maintain knowledge of trends and developments in the market while identifying opportunities for new products and services. This is an on-site position.We are looking for someone who:Values FaithSupports a holistic approach to health and wellnessIs passionate about serving the Charlotte communityNaturally enjoys organization and structureConsistently radiates a positive attitudeExudes preparedness and high energyThe ideal candidate:
Experience developing and executing marketing campaigns
while managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, while thriving on tight deadlines and changing needs.Drive product adoption and promotion – Collaborate in the development of new products. Compose, develop, evaluate and conduct training on marketing activities, strategies, and policies.
Collaborate, participate in and coordinate promotional activities or trade shows for all Cornerstone clinics. Travel around the greater Charlotte area to other locations is required.Manage team – Recruit, interview, hire, and train new Marketing team members. Oversee Marketing personnel on a daily basis. Provide constructive and timely performance evaluations. Manage discipline and termination of employees in accordance with company policy.Conduct analytics and research – Gather and analyze information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies. Perform market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products. Conduct pricing research and analysis to ensure competitive product and service pricing. Analyze and evaluate financial aspects of product development.
ResponsibilitiesDesign and write content for weekly radio showUpdating website- content for blog and recipes and basic website updatesManagement of weekly emails through Click funnelsManage and produce content on all social media platformsCoordinate and provide social media content for paid advertisingLead managementEdit and Video produce weekly radio showManage webinar jam and monthly webinarsKnowledge of Camtasia, OneStream, Click Funnels, Webinar JamTrack KPI’s and ROI for all marketing dollarsRequirements:Bachelor’s degree in Business, Marketing or a related field requiredAt least three years of experience in a related fieldPrior experience managing associatesExcellent verbal and written communication skillsExcellent interpersonal and customer service skillsSuperb organizational skills and attention to detailStrong analytical and problem-solving skillsStrong supervisory and leadership skillsAbility to create, implement, and monitor budgetsUnderstanding of principles/methods used to promote, display, and sell products and servicesProficient with Microsoft Office Suite or related softwareMastery in social media marketing
About Cornerstone Health Center :Cornerstone Health Center is a structural Chiropractic and functional medicine practice that is on a mission to empower people in the Charlotte area and beyond to take back the responsibility of their health by equipping them with the knowledge and tools to allow the body to heal itself and obtain optimal health. Our team is passionate about teaching our patients how to be their own doctors by providing chiropractic services, functional nutrition expertise and cellular healing therapies. We are excited to welcome a new member onto our team who will thrive in a fast-paced environment and who is committed to excellence through patient care.Benefits include:Health Benefits packageStructural Chiropractic careFunctional Nutrition
PTO Per year:80 hours3 Sick3 Bereavement
Team camaraderie benefits:Seminar travel- 1-3 times per yearQuarterly team eventsWeekly and Team trainings
Experience developing and executing marketing campaigns
while managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, while thriving on tight deadlines and changing needs.Drive product adoption and promotion – Collaborate in the development of new products. Compose, develop, evaluate and conduct training on marketing activities, strategies, and policies.
Collaborate, participate in and coordinate promotional activities or trade shows for all Cornerstone clinics. Travel around the greater Charlotte area to other locations is required.Manage team – Recruit, interview, hire, and train new Marketing team members. Oversee Marketing personnel on a daily basis. Provide constructive and timely performance evaluations. Manage discipline and termination of employees in accordance with company policy.Conduct analytics and research – Gather and analyze information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies. Perform market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products. Conduct pricing research and analysis to ensure competitive product and service pricing. Analyze and evaluate financial aspects of product development.
ResponsibilitiesDesign and write content for weekly radio showUpdating website- content for blog and recipes and basic website updatesManagement of weekly emails through Click funnelsManage and produce content on all social media platformsCoordinate and provide social media content for paid advertisingLead managementEdit and Video produce weekly radio showManage webinar jam and monthly webinarsKnowledge of Camtasia, OneStream, Click Funnels, Webinar JamTrack KPI’s and ROI for all marketing dollarsRequirements:Bachelor’s degree in Business, Marketing or a related field requiredAt least three years of experience in a related fieldPrior experience managing associatesExcellent verbal and written communication skillsExcellent interpersonal and customer service skillsSuperb organizational skills and attention to detailStrong analytical and problem-solving skillsStrong supervisory and leadership skillsAbility to create, implement, and monitor budgetsUnderstanding of principles/methods used to promote, display, and sell products and servicesProficient with Microsoft Office Suite or related softwareMastery in social media marketing
About Cornerstone Health Center :Cornerstone Health Center is a structural Chiropractic and functional medicine practice that is on a mission to empower people in the Charlotte area and beyond to take back the responsibility of their health by equipping them with the knowledge and tools to allow the body to heal itself and obtain optimal health. Our team is passionate about teaching our patients how to be their own doctors by providing chiropractic services, functional nutrition expertise and cellular healing therapies. We are excited to welcome a new member onto our team who will thrive in a fast-paced environment and who is committed to excellence through patient care.Benefits include:Health Benefits packageStructural Chiropractic careFunctional Nutrition
PTO Per year:80 hours3 Sick3 Bereavement
Team camaraderie benefits:Seminar travel- 1-3 times per yearQuarterly team eventsWeekly and Team trainings