Dentsu Creative
Vice President of Media Relations
Dentsu Creative, New York, New York, us, 10261
Job Description
Dentsu Creative Public Relations is looking for an experienced Vice President of Media Relations to serve a range of clients across industries. In this role, you will lead a team of media relations specialists and provide counsel on proactive and reactive media engagement strategies on behalf of our clients.
You will develop a detailed knowledge of client brands (business, services, products, perceptions) alongside client leaders to offer creative solutions for their biggest challenges. Through an understanding of the media landscape and a broad network of relationships, you'll be tasked to deliver strategic storytelling recommendations that align with client goals.
You will report to the EVP, Public Relations.
What You'll Do
Lead a team of media relations practitioners who can put Dentsu Creative clients at the center of conversation
Leverage a deep bench of reporter relationships to help clients earn coverage while developing and nurturing relationships with national and local media across client verticals
Stay ahead of the media landscape, tuning into evolving ways of working, newsroom shifts and emerging platforms
Be a voracious consumer of media, constantly immersed in pop culture, trends, and news with an eye towards what's new and what's next
Develop media relations strategy and drive compelling storytelling for Dentsu Creative clients
Decipher and use audience insights and media intelligence to build effective strategies
Oversee the production of assets, including news releases, pitch notes, media advisories, case studies, etc.
Oversee coordination of press events
Partner with our analytics group to deliver agency thought leadership on moments affecting brands (cultural headwinds and tailwinds) and to develop coverage audit and analysis reporting
Be a senior media relations advisor to internal client leadership teams
Play an integral support role in service of organic growth and new business development
Qualifications:Qualifications
12+ years of experience leading a media relations team or working in brand/consumer publicity for a national / global public relations agency or equivalent experience working in a national newsroom/media environment
Experience placing national broadcast, print and online placements with consumer, business and lifestyle media, and strong relationships with top-tier journalists
Understanding of how the media ecosystem has and continues to evolve
Develop and edit publish-ready materials including communications strategy and tactical plans, press assets (releases, fact sheets, etc.) and brand assets (bylines and executive content)
Demonstrated use of AI tools and tactics to drive improved results across the media relations function
Experience interacting and working with multiple partners and collaborating with analytics, creative, strategy and brand teams
Demonstrated experience managing a team with the ability to inspire and develop talent
Additional Information
The anticipated base salary range for this position is $113,000-182,850. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation. The company's incentive compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com
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About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.
https://www.dentsu.com/
https://www.group.dentsu.com/en/
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
Dentsu Creative Public Relations is looking for an experienced Vice President of Media Relations to serve a range of clients across industries. In this role, you will lead a team of media relations specialists and provide counsel on proactive and reactive media engagement strategies on behalf of our clients.
You will develop a detailed knowledge of client brands (business, services, products, perceptions) alongside client leaders to offer creative solutions for their biggest challenges. Through an understanding of the media landscape and a broad network of relationships, you'll be tasked to deliver strategic storytelling recommendations that align with client goals.
You will report to the EVP, Public Relations.
What You'll Do
Lead a team of media relations practitioners who can put Dentsu Creative clients at the center of conversation
Leverage a deep bench of reporter relationships to help clients earn coverage while developing and nurturing relationships with national and local media across client verticals
Stay ahead of the media landscape, tuning into evolving ways of working, newsroom shifts and emerging platforms
Be a voracious consumer of media, constantly immersed in pop culture, trends, and news with an eye towards what's new and what's next
Develop media relations strategy and drive compelling storytelling for Dentsu Creative clients
Decipher and use audience insights and media intelligence to build effective strategies
Oversee the production of assets, including news releases, pitch notes, media advisories, case studies, etc.
Oversee coordination of press events
Partner with our analytics group to deliver agency thought leadership on moments affecting brands (cultural headwinds and tailwinds) and to develop coverage audit and analysis reporting
Be a senior media relations advisor to internal client leadership teams
Play an integral support role in service of organic growth and new business development
Qualifications:Qualifications
12+ years of experience leading a media relations team or working in brand/consumer publicity for a national / global public relations agency or equivalent experience working in a national newsroom/media environment
Experience placing national broadcast, print and online placements with consumer, business and lifestyle media, and strong relationships with top-tier journalists
Understanding of how the media ecosystem has and continues to evolve
Develop and edit publish-ready materials including communications strategy and tactical plans, press assets (releases, fact sheets, etc.) and brand assets (bylines and executive content)
Demonstrated use of AI tools and tactics to drive improved results across the media relations function
Experience interacting and working with multiple partners and collaborating with analytics, creative, strategy and brand teams
Demonstrated experience managing a team with the ability to inspire and develop talent
Additional Information
The anticipated base salary range for this position is $113,000-182,850. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation. The company's incentive compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com
#LI-KR1
#LI-HYBRID
About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.
https://www.dentsu.com/
https://www.group.dentsu.com/en/
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.