National Instruments
Senior Product Marketing Manager
National Instruments, Austin, Texas, us, 78716
Job Description
Position Overview
The senior product marketing engineer is responsible for creating the strategy and assets necessary to bring some of NI's most exciting products to market. These include RF and Mixed Signal instrumentation alongside NI's suite of software. This individual will collaborate across several functions to create collateral to promote externally, as well as to enable NI's direct and indirect sales channels to better understand, position, and sell NI's product catalogue more effectively.
Key ResponsibilitiesCollaborate with product management, solution marketing, and sales to develop product positioning and articulate key product messaging.Collaborate with campaign and channel marketing teams as a product expert to support NI's go-to-market plan and bring new products to market.Create technical content including white papers, presentations, videos, product demonstrations, and other web collateral to position and generate demand for NI's products and technology.Develop strong understand of the target buyer persona(s) for NI's products, including their needs, challenges, and decision drivers.Develop expertise in NI's products and applications.Support pre-sales activities as an NI product expert.Support product centric sales training activities.Key Qualifications
Bachelor's degree in Electrical and/or Computer Engineering.Exceptional communication skills, including technical writing and presenting.Strong strategic/business acumen to develop and lead product go-to-market/launch planSelf-motivated with a focus on results.
#LI-SO1
Position Overview
The senior product marketing engineer is responsible for creating the strategy and assets necessary to bring some of NI's most exciting products to market. These include RF and Mixed Signal instrumentation alongside NI's suite of software. This individual will collaborate across several functions to create collateral to promote externally, as well as to enable NI's direct and indirect sales channels to better understand, position, and sell NI's product catalogue more effectively.
Key ResponsibilitiesCollaborate with product management, solution marketing, and sales to develop product positioning and articulate key product messaging.Collaborate with campaign and channel marketing teams as a product expert to support NI's go-to-market plan and bring new products to market.Create technical content including white papers, presentations, videos, product demonstrations, and other web collateral to position and generate demand for NI's products and technology.Develop strong understand of the target buyer persona(s) for NI's products, including their needs, challenges, and decision drivers.Develop expertise in NI's products and applications.Support pre-sales activities as an NI product expert.Support product centric sales training activities.Key Qualifications
Bachelor's degree in Electrical and/or Computer Engineering.Exceptional communication skills, including technical writing and presenting.Strong strategic/business acumen to develop and lead product go-to-market/launch planSelf-motivated with a focus on results.
#LI-SO1