Avetta
Product Marketing Manager - SaaS
Avetta, Dallas, Texas, United States, 75215
SUMMARYThe Product Marketing Manager will own all traditional aspects of product marketing, including market segmentation, product positioning, buyer personas, sales enablement, and more.
This position requires 3-5 years of experience as Product Marketing Manager with a SaaS company.This role is the glue that binds our Product, Sales, and Marketing departments and bridges the gap between the problems our customers face and the solutions Avetta offers. You will be the product evangelist and play an integral role in organizing product launches and feature releases. The ideal candidate will back up strategic insights with market evidence and use that knowledge to drive positioning and messaging that resonates with buyers and empowers our Sales and Marketing teams to be successful. Attention to detail, an eye for quality will be critical to your success.Additionally, you should be able to:Translate product features into relatable benefitsThrive in a highly dynamic environmentEvaluate the impact of your efforts and prioritize a high volume of tasks to maximize outputBring a "Sales Mindset", meaning our job is ultimately to build a sales funnel
If residing within commutable distance to our office in Lehi, Dallas, Houston, or Calgary, a hybrid schedule would be offered (3 days in office, 2 days work from home). Remote work may be considered for those outside of commutable distance to an office.ESSENTIAL DUTIES AND RESPONSIBILITIES:Develop Sales Enablement toolsMarket intelligence-be the expert on our buyers, who are they, how they buy and their key buying criteriaCompetitive intelligence-perform SWOT analysis, communicating competitive intelligence bulletins, battlecards, etc.Understand the competitive landscape-be an expert on our competition and how they are positionedCollaborate with Product Management, Sales, Enablement, and Marketing departments to develop product positioning and messaging that resonates with our target buyer personasUnderstand and document our prospects buying processPlan the launches of new products and releases of existing products, and manage the cross-functional implementation of the planAct as the primary thought leader for Avetta's solutions, including speaking engagements and written works-partner with Content Development to create industry relevant contentUnderstand and support our sales channels by developing internal tools and external collateralDevelop messaging, high quality content, and marketing campaigns to support customer retention and sales effortsOccasionally support customer visits, industry events, and tradeshows
MINIMUM QUALIFICATIONS:Bachelor's degree in marketing or related field3+ years of product marketing experience with at least 5 years' experience in a market-facing role (e.g. working with customers and prospects, competitor analysis and market research)Superior PowerPoint skillsExcellent verbal, written, listening and presentation skillsComfortable using collaboration and CRM tools such as Teams and SalesforceExcellent people and management skills to interact with staff, colleagues, cross-functional teams, customers and third partiesExperience marketing service-oriented technology solutions, not just productsEnergy, drive, an appetite to learn, and willingness to work hard
This position requires 3-5 years of experience as Product Marketing Manager with a SaaS company.This role is the glue that binds our Product, Sales, and Marketing departments and bridges the gap between the problems our customers face and the solutions Avetta offers. You will be the product evangelist and play an integral role in organizing product launches and feature releases. The ideal candidate will back up strategic insights with market evidence and use that knowledge to drive positioning and messaging that resonates with buyers and empowers our Sales and Marketing teams to be successful. Attention to detail, an eye for quality will be critical to your success.Additionally, you should be able to:Translate product features into relatable benefitsThrive in a highly dynamic environmentEvaluate the impact of your efforts and prioritize a high volume of tasks to maximize outputBring a "Sales Mindset", meaning our job is ultimately to build a sales funnel
If residing within commutable distance to our office in Lehi, Dallas, Houston, or Calgary, a hybrid schedule would be offered (3 days in office, 2 days work from home). Remote work may be considered for those outside of commutable distance to an office.ESSENTIAL DUTIES AND RESPONSIBILITIES:Develop Sales Enablement toolsMarket intelligence-be the expert on our buyers, who are they, how they buy and their key buying criteriaCompetitive intelligence-perform SWOT analysis, communicating competitive intelligence bulletins, battlecards, etc.Understand the competitive landscape-be an expert on our competition and how they are positionedCollaborate with Product Management, Sales, Enablement, and Marketing departments to develop product positioning and messaging that resonates with our target buyer personasUnderstand and document our prospects buying processPlan the launches of new products and releases of existing products, and manage the cross-functional implementation of the planAct as the primary thought leader for Avetta's solutions, including speaking engagements and written works-partner with Content Development to create industry relevant contentUnderstand and support our sales channels by developing internal tools and external collateralDevelop messaging, high quality content, and marketing campaigns to support customer retention and sales effortsOccasionally support customer visits, industry events, and tradeshows
MINIMUM QUALIFICATIONS:Bachelor's degree in marketing or related field3+ years of product marketing experience with at least 5 years' experience in a market-facing role (e.g. working with customers and prospects, competitor analysis and market research)Superior PowerPoint skillsExcellent verbal, written, listening and presentation skillsComfortable using collaboration and CRM tools such as Teams and SalesforceExcellent people and management skills to interact with staff, colleagues, cross-functional teams, customers and third partiesExperience marketing service-oriented technology solutions, not just productsEnergy, drive, an appetite to learn, and willingness to work hard