Aristocrat Technologies
Director, Marketing Analytics
Aristocrat Technologies, Las Vegas, Nevada, us, 89105
We're pioneers in our field and relentless in our pursuit of excellence. Aristocrat is an ideas company at heart, which means innovation is embedded into every aspect of our business. Whether we're designing sleek new cabinets, premium game content or award-winning systems, we apply fresh thinking and creativity to deliver the world's greatest gaming experience, every day. With cool new titles, such as Game of Thrones TM, Sons of Anarchy and Lightning Link along with our award-winning app Heart of Vegas, we're continually pushing the bar of creativity.
What You'll Do
The Director of Marketing Analytics will be responsible for developing and creating a marketing analytics strategy and function that provides market research and analysis to drive smarter and more informed business decisions to improve overall business strategy. The role will collaborate with our Marketing leadership, Commercial Strategy and Product teams to lead the development of in-house analytical tools and processes. This position requires a deep understanding of marketing technology, customer surveys and segmentation, data analytics and modeling.
Job Requirements
Build the Marketing Analytics team and define the roadmap for marketing analytics and toolsDeliver actionable insights based on quantitative analysis in line with industry best practicesProvides the strategic leadership, collaborative coordination, and creative problem solving to mentor and manage a successful teamDevelop and lead analytics on market conditions driving product salesDevelop metrics to measure effectiveness of campaigns, channel performance and customer sentimentLead global customer surveys and other measurements of customer satisfactionLead team in the utilization and optimization of data analysisWhat We're Looking For
Bachelor's Degree8+ years experience in Marketing Analytics4+ years leading a Market Analytics function5+ years of experience with analytic techniques, statistical modeling, and web analyticsExperience working in Customer Experience and/or Voice of Customer roles prior, including surveying a customer base for feedbackProficiency with BI reporting & Tableau (in addition to other similar programs and platforms)Strong technical skills, including database tools and programming languages (e.g. SQL, Python, R)Demonstrated ability presenting to leadership on a global scaleExcellent and proven project management skillsMeet challenges consistently and confidently with energy and drivePossess high integrity and exceptional work ethic. Fosters mutual trust and respect, and is an excellent team playerAble to work effectively in a highly complex matrix environment, with a proven ability to influence without formal authority and achieve results through peopleUnderstand the link between excellence in data acquisition/warehousing/insights, and how to leverage this as a competitive advantage in the marketplaceStrong interpersonal and relationship-building skillsWhy Aristocrat?
Aristocrat is a world leader in gaming content and technology, and a top-tier publisher of free-to-play mobile games. We deliver great performance for our B2B customers and bring joy to the lives of the millions of people who love to play our casino and mobile games. And while we focus on fun, we never forget our responsibilities. We strive to lead the way in responsible gameplay, and to lift the bar in company governance, employee wellbeing and sustainability. We're a diverse business united by shared values and an inspiring mission to bring joy to life through the power of play.
We aim to create an environment where individual differences are valued, and all employees have the opportunity to realize their potential. We welcome and encourage applications from all people regardless of age, gender, race, ethnicity, cultural background, disability status or LGBTQ+ identity. We offer a range of flexible working options through all.flex, our flexible hybrid work model and invite you to have a conversation with us about flexible working. EEO M/F/D/V
World Leader in Gaming EntertainmentRobust benefits packageGlobal career opportunitiesOur Values
All about the PlayerTalent UnleashedCollective BrillianceGood Business Good Citizen
The US based roles may require registration with the Nevada Gaming Control Board (NGCB) and/or other gaming jurisdictions in which we operate.
Travel ExpectationsUp to 25%
Pay Range$169,203-$314,234
Pay Rate TypeSalary
Our goal is to pay a market competitive salary focusing near the median of our pay ranges. However, final offers for all positions will be based on several factors such as experience level, education, skills, work location, and internal pay equity.
What You'll Do
The Director of Marketing Analytics will be responsible for developing and creating a marketing analytics strategy and function that provides market research and analysis to drive smarter and more informed business decisions to improve overall business strategy. The role will collaborate with our Marketing leadership, Commercial Strategy and Product teams to lead the development of in-house analytical tools and processes. This position requires a deep understanding of marketing technology, customer surveys and segmentation, data analytics and modeling.
Job Requirements
Build the Marketing Analytics team and define the roadmap for marketing analytics and toolsDeliver actionable insights based on quantitative analysis in line with industry best practicesProvides the strategic leadership, collaborative coordination, and creative problem solving to mentor and manage a successful teamDevelop and lead analytics on market conditions driving product salesDevelop metrics to measure effectiveness of campaigns, channel performance and customer sentimentLead global customer surveys and other measurements of customer satisfactionLead team in the utilization and optimization of data analysisWhat We're Looking For
Bachelor's Degree8+ years experience in Marketing Analytics4+ years leading a Market Analytics function5+ years of experience with analytic techniques, statistical modeling, and web analyticsExperience working in Customer Experience and/or Voice of Customer roles prior, including surveying a customer base for feedbackProficiency with BI reporting & Tableau (in addition to other similar programs and platforms)Strong technical skills, including database tools and programming languages (e.g. SQL, Python, R)Demonstrated ability presenting to leadership on a global scaleExcellent and proven project management skillsMeet challenges consistently and confidently with energy and drivePossess high integrity and exceptional work ethic. Fosters mutual trust and respect, and is an excellent team playerAble to work effectively in a highly complex matrix environment, with a proven ability to influence without formal authority and achieve results through peopleUnderstand the link between excellence in data acquisition/warehousing/insights, and how to leverage this as a competitive advantage in the marketplaceStrong interpersonal and relationship-building skillsWhy Aristocrat?
Aristocrat is a world leader in gaming content and technology, and a top-tier publisher of free-to-play mobile games. We deliver great performance for our B2B customers and bring joy to the lives of the millions of people who love to play our casino and mobile games. And while we focus on fun, we never forget our responsibilities. We strive to lead the way in responsible gameplay, and to lift the bar in company governance, employee wellbeing and sustainability. We're a diverse business united by shared values and an inspiring mission to bring joy to life through the power of play.
We aim to create an environment where individual differences are valued, and all employees have the opportunity to realize their potential. We welcome and encourage applications from all people regardless of age, gender, race, ethnicity, cultural background, disability status or LGBTQ+ identity. We offer a range of flexible working options through all.flex, our flexible hybrid work model and invite you to have a conversation with us about flexible working. EEO M/F/D/V
World Leader in Gaming EntertainmentRobust benefits packageGlobal career opportunitiesOur Values
All about the PlayerTalent UnleashedCollective BrillianceGood Business Good Citizen
The US based roles may require registration with the Nevada Gaming Control Board (NGCB) and/or other gaming jurisdictions in which we operate.
Travel ExpectationsUp to 25%
Pay Range$169,203-$314,234
Pay Rate TypeSalary
Our goal is to pay a market competitive salary focusing near the median of our pay ranges. However, final offers for all positions will be based on several factors such as experience level, education, skills, work location, and internal pay equity.