Upper Deck
Social & Content Marketing Manager
Upper Deck, Carlsbad, California, United States, 92002
SUMMARY
This is the ideal position for someone who has a passion for sports and/or entertainment and loves engaging fans through content and storytelling. This position will be accountable for making a meaningful and measurable impact across our social channels while driving overall engagement and growth. The right candidate will have proven content development and social media marketing experience, is creative, analytical and up-to-date on the latest social media trends. The position is a full-time, in-house position based from the company's headquarters in Carlsbad.
ESSENTIAL DUTIES AND RESPONSIBILITIES
The following statements describe the general nature and level of work being performed by an individual assigned to this job. Other duties may be assigned.
StrategyDevelop social strategy and content calendars for all social channels (Instagram, YouTube, TikTok, Facebook, LinkedIn, Twitter)Develop platform growth strategy with the goal of increasing followers and fan engagement including brand collaborations and giveawaysImplement innovative marketing strategies that connect with different target markets across social mediaWork closely with product and marketing coordinators to create content and excitement thatsupports product launches and salesCreate a strategy for contesting and user generated contentContent
Create, and delivery authentic and engaging content that excites and entertains fansWork closely with creative team on built-for-social content and style guide that incorporates animation, graphic design, product photography, and videoAttend editorial shoots to capture BTS to optimize for socialOrganize assets and footage for cross departmental useShoot live and edit content that can be cut and used across multiple platformsSocial
Develop relationships with key media, bloggers and social influencers to best tell the story of Upper Deck brand products and initiativesManagement
Oversee, lead and develop team of Community CoordinatorsDevelop relationships and strategies with league partners and licensors to share updates and information through relevant social media channelsAnalytics
Implement tracking tools to gather detailed analytics with the goal of optimizing social media performance through best practices on content, post-timing, amplification, and influencer marketingTrack and report social performance and provide ongoing analysesCommunity Engagement
Coordinate with customer care team on issues that arise in DMs and commentsINTERACTION
This position will interact closely with the Director of Marketing, Marketing Managers, Community Coordinators and Product Managers, along with other related staff members and key external parties.
SUPERVISORY RESPONSIBILITIES
The Social & Content Marketing Manager will oversee the team of Community Coordinators and a Video Content Producer.
EDUCATION/YEARS EXPERIENCE
Bachelor's Degree with emphasis in Social Media Marketing or related field or equivalent experience4+ years of experience overseeing social media strategyExpert knowledge of current social media platforms and trendsProven experience in copywriting, content planning and creationREQUIREMENTS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
KNOWLEDGE, SKILLS AND ABILITIES
Expert knowledge in all relevant social media platforms including Facebook, Twitter, Instagram, YouTube, LinkedIn, TikTok, Discord, etcA track record of growing large followings and engagement on social media, notably Instagram and TikTokExcellent knowledge of Google Analytics and reporting on social initiatives.Proven ability to create engaging and high-quality social content including videoKnowledge of best practices using Reels, Stories, Live, etcIn-depth understanding of social media trends and pop cultureCreative eye for copy, video and design, and experience working with designersExcellent planning, organization, and workflow management skillsIntelligent, organized and motivated self-starter who can work independentlyExcellent oral and written communication skillsAbility to work in a fast-paced environment, multi-task and manage deadlinesFamiliarity with licensed collectibles, trading cards and/or games a plusStrong ability to lead and work within teamsMust be responsible, dependable and ethicalOther details
Pay Type SalaryMin Hiring Rate $75,000.00Max Hiring Rate $80,000.00
Apply Now
This is the ideal position for someone who has a passion for sports and/or entertainment and loves engaging fans through content and storytelling. This position will be accountable for making a meaningful and measurable impact across our social channels while driving overall engagement and growth. The right candidate will have proven content development and social media marketing experience, is creative, analytical and up-to-date on the latest social media trends. The position is a full-time, in-house position based from the company's headquarters in Carlsbad.
ESSENTIAL DUTIES AND RESPONSIBILITIES
The following statements describe the general nature and level of work being performed by an individual assigned to this job. Other duties may be assigned.
StrategyDevelop social strategy and content calendars for all social channels (Instagram, YouTube, TikTok, Facebook, LinkedIn, Twitter)Develop platform growth strategy with the goal of increasing followers and fan engagement including brand collaborations and giveawaysImplement innovative marketing strategies that connect with different target markets across social mediaWork closely with product and marketing coordinators to create content and excitement thatsupports product launches and salesCreate a strategy for contesting and user generated contentContent
Create, and delivery authentic and engaging content that excites and entertains fansWork closely with creative team on built-for-social content and style guide that incorporates animation, graphic design, product photography, and videoAttend editorial shoots to capture BTS to optimize for socialOrganize assets and footage for cross departmental useShoot live and edit content that can be cut and used across multiple platformsSocial
Develop relationships with key media, bloggers and social influencers to best tell the story of Upper Deck brand products and initiativesManagement
Oversee, lead and develop team of Community CoordinatorsDevelop relationships and strategies with league partners and licensors to share updates and information through relevant social media channelsAnalytics
Implement tracking tools to gather detailed analytics with the goal of optimizing social media performance through best practices on content, post-timing, amplification, and influencer marketingTrack and report social performance and provide ongoing analysesCommunity Engagement
Coordinate with customer care team on issues that arise in DMs and commentsINTERACTION
This position will interact closely with the Director of Marketing, Marketing Managers, Community Coordinators and Product Managers, along with other related staff members and key external parties.
SUPERVISORY RESPONSIBILITIES
The Social & Content Marketing Manager will oversee the team of Community Coordinators and a Video Content Producer.
EDUCATION/YEARS EXPERIENCE
Bachelor's Degree with emphasis in Social Media Marketing or related field or equivalent experience4+ years of experience overseeing social media strategyExpert knowledge of current social media platforms and trendsProven experience in copywriting, content planning and creationREQUIREMENTS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
KNOWLEDGE, SKILLS AND ABILITIES
Expert knowledge in all relevant social media platforms including Facebook, Twitter, Instagram, YouTube, LinkedIn, TikTok, Discord, etcA track record of growing large followings and engagement on social media, notably Instagram and TikTokExcellent knowledge of Google Analytics and reporting on social initiatives.Proven ability to create engaging and high-quality social content including videoKnowledge of best practices using Reels, Stories, Live, etcIn-depth understanding of social media trends and pop cultureCreative eye for copy, video and design, and experience working with designersExcellent planning, organization, and workflow management skillsIntelligent, organized and motivated self-starter who can work independentlyExcellent oral and written communication skillsAbility to work in a fast-paced environment, multi-task and manage deadlinesFamiliarity with licensed collectibles, trading cards and/or games a plusStrong ability to lead and work within teamsMust be responsible, dependable and ethicalOther details
Pay Type SalaryMin Hiring Rate $75,000.00Max Hiring Rate $80,000.00
Apply Now