ACBJ
Marketing Manager, Promotional Sales
ACBJ, Charlotte, North Carolina, United States, 28245
Job Overview
The Business Journals, a privately owned, news media organization, publishing in 45 markets across the U.S. is looking for a Marketing Manager to lead the marketing strategy for our growing line of Promotional Products.
This position will create a holistic plan to leverage internal marketing channels, as well as paid channels, to reach current and new prospects with a goal of generating sales leads and increasing ecommerce sales.
Job Responsibilities
Own and execute marketing strategy for Promotional Listing Products and Article ReprintsUtilize knowledge of HubSpot Marketing Hub and SalesHub to streamline and automate marketing and sales processesFocus on new customer acquisition, renewals, and upsell opportunities to drive revenue growthAssist sales team with lead generation and optimization of email communicationCoordinate and create comprehensive marketing campaigns across various channels including email, banner advertising, strategic site placements, print advertising, paid search, and social mediaCollaborate with the Marketing Director, sales team, and designers to ensure alignment and consistency in marketing effortsSkills & Experience
Experience with HubSpot Marketing Hub and SalesHub
Proficiency in Paid Search and Social Media advertising platformsStrong analytical skills and data-driven mindsetExcellent communication and interpersonal skillsProven track record of successful lead generation and revenue growthAbility to multitask and prioritize in a fast-paced environmentCreative thinker with the ability to develop innovative marketing campaignsCollaborative team player with strong leadership skills
Additional Job Information
The well-being of our employees is paramount. For that reason, ACBJ offers a variety of rich and competitive benefits including bundled health, dental and vision plans designed to meet our employees' needs. We also provide programs to support mental health and wellness and a generous time-off policy in support of taking the time needed to recharge.
Here are just a few of our programs:
* Paid Parental Leave* 401K Plan with Employer Match* Flexible Spending Accounts* Employee Assistance Program* Multiple Employee Dependent Scholarship Programs* Commuter Flexible Spending* Lifestyle Programs (Including incentives for healthy habits)* Medical Infertility Services* Corporate discount programs* Employee Recognition/Service Awards* And so much more!
(Benefits coverage indicated above may be based on employee participation in benefit programs and eligibility)
Compliance Statement
This Company is an Equal Opportunity Employer. The Company considers applicants for all positions without regard to race, color, religion, national origin, gender, age, marital status, disability, veteran status, sexual orientation, genetic information or any other characteristic protected by applicable city, state or federal law. Appropriate CDC guidelines are being followed for the protection of our employees and customers.
The Business Journals, a privately owned, news media organization, publishing in 45 markets across the U.S. is looking for a Marketing Manager to lead the marketing strategy for our growing line of Promotional Products.
This position will create a holistic plan to leverage internal marketing channels, as well as paid channels, to reach current and new prospects with a goal of generating sales leads and increasing ecommerce sales.
Job Responsibilities
Own and execute marketing strategy for Promotional Listing Products and Article ReprintsUtilize knowledge of HubSpot Marketing Hub and SalesHub to streamline and automate marketing and sales processesFocus on new customer acquisition, renewals, and upsell opportunities to drive revenue growthAssist sales team with lead generation and optimization of email communicationCoordinate and create comprehensive marketing campaigns across various channels including email, banner advertising, strategic site placements, print advertising, paid search, and social mediaCollaborate with the Marketing Director, sales team, and designers to ensure alignment and consistency in marketing effortsSkills & Experience
Experience with HubSpot Marketing Hub and SalesHub
Proficiency in Paid Search and Social Media advertising platformsStrong analytical skills and data-driven mindsetExcellent communication and interpersonal skillsProven track record of successful lead generation and revenue growthAbility to multitask and prioritize in a fast-paced environmentCreative thinker with the ability to develop innovative marketing campaignsCollaborative team player with strong leadership skills
Additional Job Information
The well-being of our employees is paramount. For that reason, ACBJ offers a variety of rich and competitive benefits including bundled health, dental and vision plans designed to meet our employees' needs. We also provide programs to support mental health and wellness and a generous time-off policy in support of taking the time needed to recharge.
Here are just a few of our programs:
* Paid Parental Leave* 401K Plan with Employer Match* Flexible Spending Accounts* Employee Assistance Program* Multiple Employee Dependent Scholarship Programs* Commuter Flexible Spending* Lifestyle Programs (Including incentives for healthy habits)* Medical Infertility Services* Corporate discount programs* Employee Recognition/Service Awards* And so much more!
(Benefits coverage indicated above may be based on employee participation in benefit programs and eligibility)
Compliance Statement
This Company is an Equal Opportunity Employer. The Company considers applicants for all positions without regard to race, color, religion, national origin, gender, age, marital status, disability, veteran status, sexual orientation, genetic information or any other characteristic protected by applicable city, state or federal law. Appropriate CDC guidelines are being followed for the protection of our employees and customers.