Avive
Content Marketing Manager
Avive, Brisbane, California, United States, 94005
About Us:
Avive Solutions, Inc. (https://avive.life) is a VC-backed healthcare technology company that has developed an FDA approved, next-generation Automated External Defibrillator (AED) and response system in an effort to - literally - save lives. Sudden Cardiac Arrest (SCA) is a leading cause of death in the United States, and we are on a mission to change that! We are a dynamic team that builds elegant, creative solutions to solve complex problems. Ultimately, our mission is for all cardiac arrest victims to have rapid access to life-saving defibrillation.
Avive is taking a fresh approach to addressing this decades-old problem by providing an advanced AED technology, coupled with a first-of-its-kind software platform solution to enable a quicker and more streamlined response to cardiac arrest emergencies. We believe that this unique combination of deploying advanced - yet still accessible - hardware, and novel software, has the potential to revolutionize out-of-hospital cardiac arrest response and massively impact SCA survival rates.
Check out this short video that shows a glimpse of how our team is working to re-think cardiac arrest response and save lives! https://youtu.be/0AS_pyg4RB8
About the Role:
We are seeking a skilled, creative, and analytical Content Marketing Manager to join our dynamic marketing team. As the Content Marketing Manager, you will be responsible for strategizing and executing our content marketing efforts to drive brand awareness, engagement, and lead generation. This role requires a strong understanding of content marketing strategy and tactics in both B2B and B2C environments, exceptional writing and editing skills, and the ability to analyze and optimize marketing campaigns and company communications in a variety of channels.
What you'll do:Develop and implement content marketing strategies and editorial calendar in line with business and department objectives, adapting content and messaging for a wide range of audiencesMaintain and evolve the Avive brand voice, differentiating when necessary for diverse audience segments and key eventsRegularly produce new SEO-optimized digital content and continually optimize existing/historical content for consistency and maximum impact in driving organic traffic to the Avive website and online storeCreate and execute compelling and engaging content across all brand properties, including our website, blog posts, email newsletters, social media, case studies, videos, customer communications, press releases, and moreCollaborate with cross-functional teams and external agency partners to develop content that resonates with our diverse target audiencesConduct market research to identify relevant topics and trends, and position Avive as the industry leaderMonitor and analyze content performance to drive continuous improvement across all channelsManage and engage with online communities and social media platformsWho you are:
Someone who has at least 3-5 years of experience working in a Content Marketing role in a fast-paced marketing department, with preferably 2-3 years of experience at a Manager levelAnalytical and creative, you are willing to share and test new ideas but driven by data and performance metricsSomeone who can simplify complex topics for a wide variety of audiencesSomeone with broad copywriting skills, ranging from compelling, persuasive sales copy to step-by-step guides, to conversational, engaging marketing newsletter copyCurious and not afraid to introduce new ways of communicating brand messagingSomeone who is able to communicate effectively across the full scope of our audience, from users with little product experience to highly-technical emergency first responders and/or physician KOL's.Someone who executes quickly. You'd prefer to test a new idea in market rather than spend months getting it perfect.Someone who doesn't feel that content is limited to just the written word, but sees the extension and can adapt messaging and meaning across channels and media.Content is your passion: you're equally as excited to engage with customers for blog post interviews as you are writing compelling copy for sales materials, or even working with customers and partners to create a highly engaging video for our team to use in a marketing campaignSomeone who is comfortable working across internal departments and managing external partners and stakeholdersDesired Skills & Experience:
3-5 years of Content Marketing experience for a physical hardware product or service, ideally in the health and wellness industryManaging and writing content on WordPress websitesIn-depth experience with popular email marketing platforms, ideally KlaviyoStrong understanding of SEO principles and best practices in content developmentFamiliarity with content management systems and social media management toolsHigh level of comfort storyboarding, scripting, and overseeing production of video contentAsana or other project management softwareExperience working directly with customers to generate content for blogs, social media, case studies, and moreExperience working with and managing external agencies and contractorsKnowledge of the stages of sales and marketing funnels and executing content to progress audiences through the buying journey
Equal Employment Opportunity
It is the policy of the company to provide equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the company will provide reasonable accommodations for qualified individuals with disabilities.
NOTE: This Job Description in no way states or implies that these are the only duties or functions to be performed by the incumbent. Personnel are required to follow any other job-related instructions and to perform any other job-related duties/functions requested by their supervisor.
Anticipated salary range: $100,000 - $115,000
Avive Solutions, Inc. (https://avive.life) is a VC-backed healthcare technology company that has developed an FDA approved, next-generation Automated External Defibrillator (AED) and response system in an effort to - literally - save lives. Sudden Cardiac Arrest (SCA) is a leading cause of death in the United States, and we are on a mission to change that! We are a dynamic team that builds elegant, creative solutions to solve complex problems. Ultimately, our mission is for all cardiac arrest victims to have rapid access to life-saving defibrillation.
Avive is taking a fresh approach to addressing this decades-old problem by providing an advanced AED technology, coupled with a first-of-its-kind software platform solution to enable a quicker and more streamlined response to cardiac arrest emergencies. We believe that this unique combination of deploying advanced - yet still accessible - hardware, and novel software, has the potential to revolutionize out-of-hospital cardiac arrest response and massively impact SCA survival rates.
Check out this short video that shows a glimpse of how our team is working to re-think cardiac arrest response and save lives! https://youtu.be/0AS_pyg4RB8
About the Role:
We are seeking a skilled, creative, and analytical Content Marketing Manager to join our dynamic marketing team. As the Content Marketing Manager, you will be responsible for strategizing and executing our content marketing efforts to drive brand awareness, engagement, and lead generation. This role requires a strong understanding of content marketing strategy and tactics in both B2B and B2C environments, exceptional writing and editing skills, and the ability to analyze and optimize marketing campaigns and company communications in a variety of channels.
What you'll do:Develop and implement content marketing strategies and editorial calendar in line with business and department objectives, adapting content and messaging for a wide range of audiencesMaintain and evolve the Avive brand voice, differentiating when necessary for diverse audience segments and key eventsRegularly produce new SEO-optimized digital content and continually optimize existing/historical content for consistency and maximum impact in driving organic traffic to the Avive website and online storeCreate and execute compelling and engaging content across all brand properties, including our website, blog posts, email newsletters, social media, case studies, videos, customer communications, press releases, and moreCollaborate with cross-functional teams and external agency partners to develop content that resonates with our diverse target audiencesConduct market research to identify relevant topics and trends, and position Avive as the industry leaderMonitor and analyze content performance to drive continuous improvement across all channelsManage and engage with online communities and social media platformsWho you are:
Someone who has at least 3-5 years of experience working in a Content Marketing role in a fast-paced marketing department, with preferably 2-3 years of experience at a Manager levelAnalytical and creative, you are willing to share and test new ideas but driven by data and performance metricsSomeone who can simplify complex topics for a wide variety of audiencesSomeone with broad copywriting skills, ranging from compelling, persuasive sales copy to step-by-step guides, to conversational, engaging marketing newsletter copyCurious and not afraid to introduce new ways of communicating brand messagingSomeone who is able to communicate effectively across the full scope of our audience, from users with little product experience to highly-technical emergency first responders and/or physician KOL's.Someone who executes quickly. You'd prefer to test a new idea in market rather than spend months getting it perfect.Someone who doesn't feel that content is limited to just the written word, but sees the extension and can adapt messaging and meaning across channels and media.Content is your passion: you're equally as excited to engage with customers for blog post interviews as you are writing compelling copy for sales materials, or even working with customers and partners to create a highly engaging video for our team to use in a marketing campaignSomeone who is comfortable working across internal departments and managing external partners and stakeholdersDesired Skills & Experience:
3-5 years of Content Marketing experience for a physical hardware product or service, ideally in the health and wellness industryManaging and writing content on WordPress websitesIn-depth experience with popular email marketing platforms, ideally KlaviyoStrong understanding of SEO principles and best practices in content developmentFamiliarity with content management systems and social media management toolsHigh level of comfort storyboarding, scripting, and overseeing production of video contentAsana or other project management softwareExperience working directly with customers to generate content for blogs, social media, case studies, and moreExperience working with and managing external agencies and contractorsKnowledge of the stages of sales and marketing funnels and executing content to progress audiences through the buying journey
Equal Employment Opportunity
It is the policy of the company to provide equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the company will provide reasonable accommodations for qualified individuals with disabilities.
NOTE: This Job Description in no way states or implies that these are the only duties or functions to be performed by the incumbent. Personnel are required to follow any other job-related instructions and to perform any other job-related duties/functions requested by their supervisor.
Anticipated salary range: $100,000 - $115,000