Redzone
Field Marketing Manager Existing Business
Redzone, Atlanta, Georgia, United States, 30383
Job Description
We are seeking a
Field Marketing Manager
for Existing Business, to help support our growing sales team.
As
Field Marketing Manager, Existing Business
, you will be responsible for the strategy and execution of high-impact field programs to support pipeline acceleration of existing business opportunities. This position requires the management and full execution of a unique blend of events (digital and live), direct and online marketing, ABM, and integrated marketing campaigns, plus a love of data and analytics. Reporting to the Senior Director of Demand Generation, the ideal candidate is a modern marketer that has a demonstrated track record of developing and executing successful cross-sell/up-sell and customer marketing strategies and programs.
Responsibilities
Build quarterly Field Marketing plans that integrate Sales and Marketing requirements to support existing business sales pipeline and revenue goals
Develop and execute demand generation marketing programs – in person and online events, webinars, integrated campaigns and roadshows
Coordinate all aspects of select customer and networking events that support their sales team
Forecast and measure impact of programs on sales cycles
Analyze program results and optimize as needed
Partner with Sales, various Marketing teams, and other stakeholders to deliver successful programs
Maintain ongoing communications with the regional sales leaders, field marketing peers and senior leadership teams
Assist sales leadership in understanding, participating and obtaining buy-in for field marketing programs
Qualifications:Qualifications
Bachelor’s degree, emphasis in marketing preferred
A minimum of 5 years software/technology field marketing experience, specifically marketing to existing clients
Self-motivated, able to work autonomously and communicate with remote management for extended periods of time
Strong demand generation experience building multi-touch, integrated campaigns
Solid background in ABM strategies
Knowledge of Marketo or HubSpot, Salesforce and other MarTech is preferred
Strong demand generation experience building multi-touch, integrated campaigns
Excellent strategic thinking skills with ability to make data-driven decisions
Ability to be creative, efficient and productive with minimal supervision or guidance
Excellent interpersonal, presentation and communication skills (both verbal & written)
Ability to travel up to 20%
We are looking for bright, intelligent, dynamic individuals who want to join us on this mission. Leaders that see the power in people and can leverage technology to change the way work is done. We ‘keep it real’ at QAD Redzone, so want to know who you really are. We love big personalities, with big ideas, who want to make a difference in the world. You will be hungry and driven and enjoy the challenge of changing an industry. You will be excited by the opportunity to work with the fastest growing company in the space, where hard work is recognized and rewarded accordingly.
Compensation Package
Base pay range: $100,000-110,000
Placement within our pay range will vary based on knowledge, skills, experience, and market location variations as well as internal peer equity. U.S. benefits package includes medical, dental and vision coverage, a 401(k) plan with company match, short-term and long-term disability coverage, life insurance, paid-time off, parental leave, and well-being programs
Additional Information
About QAD and QAD Redzone:
QAD Inc. is a leading provider of adaptive, cloud-based enterprise software and services for global manufacturing companies. Global manufacturers face ever-increasing disruption caused by technology-driven innovation and changing consumer preferences. In order to survive and thrive, manufacturers must be able to innovate and change business models at unprecedented rates of speed. QAD calls these companies Adaptive Manufacturing Enterprises.
QAD Redzone helps to enable QAD’s vision for the Adaptive Enterprise. Labor productivity improvements directly impact efficiency. Productive and empowered employees increase the effective capacity of your plant and accelerate time to productivity for new employees giving manufacturers the agility to increase production beyond what was previously possible without having to invest in production equipment or new plants, and reduce the amount and impact of employee attrition. Empowered employees with a growth mindset take extreme ownership of challenges that impact their production goals, creating resilience in the face of disruption.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
#LI-Remote
We are seeking a
Field Marketing Manager
for Existing Business, to help support our growing sales team.
As
Field Marketing Manager, Existing Business
, you will be responsible for the strategy and execution of high-impact field programs to support pipeline acceleration of existing business opportunities. This position requires the management and full execution of a unique blend of events (digital and live), direct and online marketing, ABM, and integrated marketing campaigns, plus a love of data and analytics. Reporting to the Senior Director of Demand Generation, the ideal candidate is a modern marketer that has a demonstrated track record of developing and executing successful cross-sell/up-sell and customer marketing strategies and programs.
Responsibilities
Build quarterly Field Marketing plans that integrate Sales and Marketing requirements to support existing business sales pipeline and revenue goals
Develop and execute demand generation marketing programs – in person and online events, webinars, integrated campaigns and roadshows
Coordinate all aspects of select customer and networking events that support their sales team
Forecast and measure impact of programs on sales cycles
Analyze program results and optimize as needed
Partner with Sales, various Marketing teams, and other stakeholders to deliver successful programs
Maintain ongoing communications with the regional sales leaders, field marketing peers and senior leadership teams
Assist sales leadership in understanding, participating and obtaining buy-in for field marketing programs
Qualifications:Qualifications
Bachelor’s degree, emphasis in marketing preferred
A minimum of 5 years software/technology field marketing experience, specifically marketing to existing clients
Self-motivated, able to work autonomously and communicate with remote management for extended periods of time
Strong demand generation experience building multi-touch, integrated campaigns
Solid background in ABM strategies
Knowledge of Marketo or HubSpot, Salesforce and other MarTech is preferred
Strong demand generation experience building multi-touch, integrated campaigns
Excellent strategic thinking skills with ability to make data-driven decisions
Ability to be creative, efficient and productive with minimal supervision or guidance
Excellent interpersonal, presentation and communication skills (both verbal & written)
Ability to travel up to 20%
We are looking for bright, intelligent, dynamic individuals who want to join us on this mission. Leaders that see the power in people and can leverage technology to change the way work is done. We ‘keep it real’ at QAD Redzone, so want to know who you really are. We love big personalities, with big ideas, who want to make a difference in the world. You will be hungry and driven and enjoy the challenge of changing an industry. You will be excited by the opportunity to work with the fastest growing company in the space, where hard work is recognized and rewarded accordingly.
Compensation Package
Base pay range: $100,000-110,000
Placement within our pay range will vary based on knowledge, skills, experience, and market location variations as well as internal peer equity. U.S. benefits package includes medical, dental and vision coverage, a 401(k) plan with company match, short-term and long-term disability coverage, life insurance, paid-time off, parental leave, and well-being programs
Additional Information
About QAD and QAD Redzone:
QAD Inc. is a leading provider of adaptive, cloud-based enterprise software and services for global manufacturing companies. Global manufacturers face ever-increasing disruption caused by technology-driven innovation and changing consumer preferences. In order to survive and thrive, manufacturers must be able to innovate and change business models at unprecedented rates of speed. QAD calls these companies Adaptive Manufacturing Enterprises.
QAD Redzone helps to enable QAD’s vision for the Adaptive Enterprise. Labor productivity improvements directly impact efficiency. Productive and empowered employees increase the effective capacity of your plant and accelerate time to productivity for new employees giving manufacturers the agility to increase production beyond what was previously possible without having to invest in production equipment or new plants, and reduce the amount and impact of employee attrition. Empowered employees with a growth mindset take extreme ownership of challenges that impact their production goals, creating resilience in the face of disruption.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
#LI-Remote