Newmark ltd
Senior Marketing Director
Newmark ltd, Boston, Massachusetts, us, 02298
Job Description
We are seeking a dynamic and experienced Commercial Real Estate Marketing Director to lead our marketing and business development efforts for leasing and sales. The ideal candidate will have a proven track record in leading high-performing teams, developing and executing strategic marketing plans and partnering closely with sales professionals, clients and key stakeholders. This role requires strong leadership, creativity, strategic thinking, and a deep understanding of the Boston commercial real estate market. This role will work closely with brokerage professionals and clients to develop pitches, presentations and campaigns for new business efforts, property marketing and sales. In addition, this leader will director and oversee the marketing needs for the Boston office through close collaboration with the SVP, East Region Marketing, global design team, lines of business, PR and research teams.
Responsibilities
Primary Responsibilities:Lead, coach and develop a team of 5+ marketers and designers in the local market for leasing and capital marketsProvide strategic direction with broker teams to identify target markets and develop tailored business development presentations and property marketing campaigns.Collaborate with brokers and team to create and deliver high-quality, customized pitch presentations and proposals that effectively communicate the value proposition and services offered to our clientsEnsure professional content and appearance of all material by performing quality control across assigned pursuits, with strong attention to detailAttend client meetings as needed and offer an exceptional level of service and supportUtilize company marketing technology and global design team to effectively allocate talent and resources, manage workflow and ensure the teams are driving towards a cohesive visionCreate a team environment that empowers and encourages creativity, innovation, accountability and continuous improvement, including professional mentorship, coaching and development of team membersLocal market connectivity stay informed about industry best practices, emerging trends, and innovative techniques to continuously improve our marketing effortsPartner with local, regional and national teams to drive core business development and property marketing needs across leasing and capital marketsImplement and promote a best-in-class business development and marketing platform driving revenue growth and client engagementOversee and manage digital marketing initiatives, including client website development, social media presence, email campaigns, etc.Attend client meetings as needed and offer an exceptional level of service and supportUtilize company marketing technology and global design team to effectively allocate talent and resources, manage workflow and ensure the teams are driving towards a cohesive visionCreate a team environment that empowers and encourages creativity, innovation, accountability and continuous improvement, including professional mentorship, coaching and development of team membersLocal market connectivity stay informed about industry best practices, emerging trends, and innovative techniques to continuously improve our marketing effortsPartner with local, regional and national teams to drive core business development and property marketing needs across leasing and capital marketsQualifications
Skills, Education and Experience:
10-12+ years experience guiding creatives and marketersProven track record of leading and managing the development and implementation of creative initiativesSignificant experience and practical expertise in marketing, strategy, and visual design, as well as a high competency for managing a team on the most complex of projectsDemonstrated ability to thrive in a fast-paced environment, with strong organizational and time management skills, and a detail-oriented approach to problem solvingCommercial/residential real estate or advertising agency experience a mustBachelor's degree in graphic design, marketing, design and visual communication, fine arts or a related field
We are seeking a dynamic and experienced Commercial Real Estate Marketing Director to lead our marketing and business development efforts for leasing and sales. The ideal candidate will have a proven track record in leading high-performing teams, developing and executing strategic marketing plans and partnering closely with sales professionals, clients and key stakeholders. This role requires strong leadership, creativity, strategic thinking, and a deep understanding of the Boston commercial real estate market. This role will work closely with brokerage professionals and clients to develop pitches, presentations and campaigns for new business efforts, property marketing and sales. In addition, this leader will director and oversee the marketing needs for the Boston office through close collaboration with the SVP, East Region Marketing, global design team, lines of business, PR and research teams.
Responsibilities
Primary Responsibilities:Lead, coach and develop a team of 5+ marketers and designers in the local market for leasing and capital marketsProvide strategic direction with broker teams to identify target markets and develop tailored business development presentations and property marketing campaigns.Collaborate with brokers and team to create and deliver high-quality, customized pitch presentations and proposals that effectively communicate the value proposition and services offered to our clientsEnsure professional content and appearance of all material by performing quality control across assigned pursuits, with strong attention to detailAttend client meetings as needed and offer an exceptional level of service and supportUtilize company marketing technology and global design team to effectively allocate talent and resources, manage workflow and ensure the teams are driving towards a cohesive visionCreate a team environment that empowers and encourages creativity, innovation, accountability and continuous improvement, including professional mentorship, coaching and development of team membersLocal market connectivity stay informed about industry best practices, emerging trends, and innovative techniques to continuously improve our marketing effortsPartner with local, regional and national teams to drive core business development and property marketing needs across leasing and capital marketsImplement and promote a best-in-class business development and marketing platform driving revenue growth and client engagementOversee and manage digital marketing initiatives, including client website development, social media presence, email campaigns, etc.Attend client meetings as needed and offer an exceptional level of service and supportUtilize company marketing technology and global design team to effectively allocate talent and resources, manage workflow and ensure the teams are driving towards a cohesive visionCreate a team environment that empowers and encourages creativity, innovation, accountability and continuous improvement, including professional mentorship, coaching and development of team membersLocal market connectivity stay informed about industry best practices, emerging trends, and innovative techniques to continuously improve our marketing effortsPartner with local, regional and national teams to drive core business development and property marketing needs across leasing and capital marketsQualifications
Skills, Education and Experience:
10-12+ years experience guiding creatives and marketersProven track record of leading and managing the development and implementation of creative initiativesSignificant experience and practical expertise in marketing, strategy, and visual design, as well as a high competency for managing a team on the most complex of projectsDemonstrated ability to thrive in a fast-paced environment, with strong organizational and time management skills, and a detail-oriented approach to problem solvingCommercial/residential real estate or advertising agency experience a mustBachelor's degree in graphic design, marketing, design and visual communication, fine arts or a related field