Digital Marketing Specialist

Job Title: Digital Marketing SpecialistOrganization: Tampa Bay Sun FC Department: Marketing & CommunicationsReports To: Director, Marketing & CommunicationsClassification: Full-timeABOUT THE POSITIONTampa Bay Sun FC is seeking an experienced Digital Marketing Specialist to lead our digital marketing strategies, aiming to boost brand awareness, increase fan engagement, and drive ticketing and sponsorship sales. The ideal candidate will be passionate about marketing, design, and social media; and will use these skills to drive revenue growth and foster fan affinity through creative digital campaigns. Responsibilities include capturing content at games, community events, and the training facility. Additionally, managing social media accounts, updating Club email campaigns and analyzing data across various channels to create future strategies.JOB SUMMARYManeuver digital marketing campaigns through all areas of a project life cycleClearly understand and implement digital marketing campaignsLaunch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awarenessManage SEO efforts (keyword, image optimization etc.)Prepare online newsletters and promotional emails and organize their distribution through various channelsProvide creative ideas for content marketing Collaborate with graphic designersMeasure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) to provide to clientAcquire insight in online marketing trends and keep strategies up-to-dateMaintain partnerships with media agencies and vendorsMaintain the brand's tone and voice on all social platforms. Oversee copywriting for all social platforms.Lead publishing on club-managed social media platforms, including but not limited to Facebook, Twitter/X, Instagram, LinkedIn and ThreadsWork in collaboration with Director, Marketing & Communications to publish on YouTube, TikTok and GIPHY with tags and optimized contentBuild, maintain and share social media publishing calendar Manages delivery of marketing, creative, digital, brand and broadcast assets for social platforms.Create content as needed in conjunction with creative services, such as memes, real-time coverage or from templatesWork with other departments to build and schedule promotional and marketing calendar including but not limited to ticketing, merch and eventsWork in conjunction with external agency on paid social efforts Performs the role with an 'always on' approach to social media, constantly monitoring and engaging current content trends, best practices, influencers and celebrities. Collaborate with sponsorship and content teams to create impactful campaigns for internal stakeholders and partnersCompile, analyze, and distribute analytic reports and social media data to the internal team, regularly making recommendations, updates, and improvements to the social platforms based on your findings. Identify and implement incremental fan engagement and/or monetization opportunities based on site analytics and established best practices.Serve as main point of contact for USL social team, staying current on all available social opportunities and new technologies.Ability to shoot and produce short video content for digital, social and editorial distribution.Monitor social media conversations involving or adjacent to the Tampa Bay Sun FC, USL and soccer, building connections with fans and evaluating sentiment; respond to direct messages to social accountsStay up to date on players' social media and serve as a resource as neededCover games, practices, events and day-to-day strategy on social media; nights, weekends and travel as All other duties as assigned.QUALIFICATIONS & EXPERIENCE Bachelor's degree in Marketing or relevant field.Minimum 3 years of experience with digital, social media, data, copywriting, and/or strategy as a core responsibility, analytics is required.Prior experience in sports, live events, and/or entertainment industry is necessaryStrong knowledge and understanding of key social media platforms and best practices including, but not limited to: Facebook, Twitter, Instagram, TikTok, YouTube, and Snapchat.Knowledge of Photoshop + Premiere.Prior CMS experience is a plus.Experience in data-driven social listening and tracking tools such as Meta Business Suite and Twitter Analytics, Omniture, CrowdTangle, Emplifi, etc.Ability to build strong interpersonal relationships with both internal and external clients.An eye for content and stories, in selecting photos, identifying stories and moments, and amplifying contentProficiency in Adobe products to augment in-house content team (example projects include manipulating templates, adding branding to Instagram Stories, clipping press conference clips) Experience with social media, Google Ads (SEM), Meta Paid Social, and email campaignsSEO/SEMExcellent understanding of digital marketing concepts and best practicesExperience with email platforms, such as Mailchimp, Constant Contact, etcWorking knowledge of ad serving tools (e.g., DART, Atlas)Extensive knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)Skills and experience in creative content writingAnalytical mindset and critical thinkingKnowledge of JavaScript, SQL, and HTML is a plusGoogle Analytics certified preferredADDITIONAL REQUIREMENTSMust be able to pass all background, reference and safeguarding checks.Must possess strong communication skills and be able to work in a dynamic professional environment.Strong teamwork and collaborative skills, in brainstorming and executionAbility to complete tasks accurately, efficiently, and in a timely manner, while remaining flexible to changing and new priorities and needs.Ability to work flexible hours, including nights, weekends and holidays, as required.Must be able to travel up to 30% of the time.Energetic, friendly, punctual, and respectfulUnderstanding of and passion for soccer and sports marketing.While the listed qualifications are important, we recognize that unique skills and experiences can bring fresh perspectives to our team. If you're excited about the opportunity to contribute your diverse talents, we encourage you to apply, even if you don't match every requirement listed above.We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.Job Questions:Are you able to work in the US without sponsorship?Upload CV/ResumeDescribe your experience managing a sports club social account(s)?Do you have experience with SEO, Google Ads, and Paid Social?Years of experience?Please upload examples of your work here.