Corsair
Channel Marketing Manager, Memory, SCUF & Docking Station
Corsair, Milpitas, California, United States, 95035
Job Description
General Purpose:
As Channel Marketing Manager you will work very closely with the channel partners, the channel sales team, planning, product management and the marketing team to support and accelerate all channel marketing activities. The Channel Marketing Team drives core business functions in channel and pricing strategy, go-to market planning, demand generation and merchandising as key player in a cross-functional group.
Position Summary, Responsibilities and Expectations:Work across several aspects of Marketing - from branding and positioning to go-to-market strategy and roadmapsDevelop and execute market research on market size and relative competitiveness to determine pricing strategy, account revenue plans and Corsair share of account revenue.Create programs and initiatives that enhance program efficiency and increase Corsair's market share, conduct ROI analysisDevelop an understanding of motivations and key contacts at major accounts to maximize corsair shareContribute to product life cycle planning for assigned product categoriesProvide input for demand forecast to the planning groupContribute to financial forecastProvide input for inventory targets and oversee inventory allocationManage product and retail placement cyclesEssential Skills and Experience:
5+ years of channel marketing or price analyst experience in gaming peripherals or PC components preferredUnderstanding of gaming industry dynamics and key playersStrong analytical and data manipulation skillsStrong communication skills will be needed in this high-profile positionTime management and independent prioritization will be essentialComfortable with ambiguity, problem solver
General Purpose:
As Channel Marketing Manager you will work very closely with the channel partners, the channel sales team, planning, product management and the marketing team to support and accelerate all channel marketing activities. The Channel Marketing Team drives core business functions in channel and pricing strategy, go-to market planning, demand generation and merchandising as key player in a cross-functional group.
Position Summary, Responsibilities and Expectations:Work across several aspects of Marketing - from branding and positioning to go-to-market strategy and roadmapsDevelop and execute market research on market size and relative competitiveness to determine pricing strategy, account revenue plans and Corsair share of account revenue.Create programs and initiatives that enhance program efficiency and increase Corsair's market share, conduct ROI analysisDevelop an understanding of motivations and key contacts at major accounts to maximize corsair shareContribute to product life cycle planning for assigned product categoriesProvide input for demand forecast to the planning groupContribute to financial forecastProvide input for inventory targets and oversee inventory allocationManage product and retail placement cyclesEssential Skills and Experience:
5+ years of channel marketing or price analyst experience in gaming peripherals or PC components preferredUnderstanding of gaming industry dynamics and key playersStrong analytical and data manipulation skillsStrong communication skills will be needed in this high-profile positionTime management and independent prioritization will be essentialComfortable with ambiguity, problem solver