Legacy Building Solutions
Digital Marketing Specialist
Legacy Building Solutions, South Haven, Minnesota, United States, 55382
ESSENTIAL FUNCTIONS
Legacy Building Solutions is seeking a Digital Marketing Specialist who will play an integral role in growing our innovative brand and assist our sales team at events and with various marketing & presentation requests. This person will love teamwork but enjoys working independently and collaborating with multiple roles and cross functional teams. We're looking for a versatile and tech savvy individual who enjoys both traditional marketing communications, event planning, and ever evolving marketing & sales trends, CRM strategies and inbound marketing. If you would enjoy being part of the Legacy family, we want to hear from you!
FT- hourly Position
JOB REQUIREMENTS
Work with the Marketing Manager to develop marketing & communication projects with execution strategies and concepts that align with overall budgetCollaborate with marketing and sales team members for various projects and marketing initiatives, gather content, and data as neededAssist in the development of marketing automation, inbound marketing campaigns, content strategies & inbound lead generation tacticsImplement email marketing campaignsSEO and SEM management, keyword analysis, trends and optimizationPaid media strategy (Google Ads, Facebook, LinkedIn)Research advertising trends and decide on appropriate ad placementConduct market research to find answers about consumer requirements, habits and trends, and competitor analysisBrainstorm and assist in developing ideas for creative marketing campaignsAct as a sales team liaison for distributing information to the sales team regarding marketing and PR activity, photos, videos, and marketing assetsCreate sales presentations with a high level of quality and appearance, print, bind, and ship as neededUndertake individual tasks of a marketing planDevelop projects to create content that align with the marketing strategyCoordinate and lead video and photography shoots, shot lists, etc.Lead event planning and coordinate trade shows, marketing & promotion surrounding shows, team attendance, travel, sponsorship, shipping, promotion of show attendance, post-show wrap up, show budgets, and create & distribute agendas, etc. Lead overall communication between marketing and sales regarding all show detailsAssist in updating and maintaining the company website, backlinks, and general CRM maintenanceAssist in the development and maintenance of social media presenceContribute to organizational effectiveness by maintaining marketing, media, and event calendars and supporting schedules, internal newsletter and office screen projectionCreate and distribute marketing & sales reports, assist in budget tracking and invoicingEXPERIENCE
Degree in Marketing, Communications, or Advertising3-5+ years of experience in the marketing and communication industrySKILLS REQUIRED
Excellent written and verbal communication skillsStrong project management skillsEvent planning skillsHubspot knowledge a plusSalesforce knowledge a plusExcellent written and verbal communication skillsSocial media experienceBe a creative person who is comfortable bringing ideas to the tableExperience with Microsoft Office software - especially Microsoft Word and ExcelDetail oriented self-starter who can work with minimal to moderate supervisionCompetitive Wages and Benefits:
Health, vision, dental and life insurance plan optionsCompany paid life insurance at $10,000Paid Vacation and holidays401(k) Contributions
We are an equal opportunity employer. All candidates for employment will be considered without regard to race, people of color, religion, sex, national origin, physical or mental disability, veteran status, or any other basis protected by applicable federal, state, or local law.
Legacy Building Solutions is seeking a Digital Marketing Specialist who will play an integral role in growing our innovative brand and assist our sales team at events and with various marketing & presentation requests. This person will love teamwork but enjoys working independently and collaborating with multiple roles and cross functional teams. We're looking for a versatile and tech savvy individual who enjoys both traditional marketing communications, event planning, and ever evolving marketing & sales trends, CRM strategies and inbound marketing. If you would enjoy being part of the Legacy family, we want to hear from you!
FT- hourly Position
JOB REQUIREMENTS
Work with the Marketing Manager to develop marketing & communication projects with execution strategies and concepts that align with overall budgetCollaborate with marketing and sales team members for various projects and marketing initiatives, gather content, and data as neededAssist in the development of marketing automation, inbound marketing campaigns, content strategies & inbound lead generation tacticsImplement email marketing campaignsSEO and SEM management, keyword analysis, trends and optimizationPaid media strategy (Google Ads, Facebook, LinkedIn)Research advertising trends and decide on appropriate ad placementConduct market research to find answers about consumer requirements, habits and trends, and competitor analysisBrainstorm and assist in developing ideas for creative marketing campaignsAct as a sales team liaison for distributing information to the sales team regarding marketing and PR activity, photos, videos, and marketing assetsCreate sales presentations with a high level of quality and appearance, print, bind, and ship as neededUndertake individual tasks of a marketing planDevelop projects to create content that align with the marketing strategyCoordinate and lead video and photography shoots, shot lists, etc.Lead event planning and coordinate trade shows, marketing & promotion surrounding shows, team attendance, travel, sponsorship, shipping, promotion of show attendance, post-show wrap up, show budgets, and create & distribute agendas, etc. Lead overall communication between marketing and sales regarding all show detailsAssist in updating and maintaining the company website, backlinks, and general CRM maintenanceAssist in the development and maintenance of social media presenceContribute to organizational effectiveness by maintaining marketing, media, and event calendars and supporting schedules, internal newsletter and office screen projectionCreate and distribute marketing & sales reports, assist in budget tracking and invoicingEXPERIENCE
Degree in Marketing, Communications, or Advertising3-5+ years of experience in the marketing and communication industrySKILLS REQUIRED
Excellent written and verbal communication skillsStrong project management skillsEvent planning skillsHubspot knowledge a plusSalesforce knowledge a plusExcellent written and verbal communication skillsSocial media experienceBe a creative person who is comfortable bringing ideas to the tableExperience with Microsoft Office software - especially Microsoft Word and ExcelDetail oriented self-starter who can work with minimal to moderate supervisionCompetitive Wages and Benefits:
Health, vision, dental and life insurance plan optionsCompany paid life insurance at $10,000Paid Vacation and holidays401(k) Contributions
We are an equal opportunity employer. All candidates for employment will be considered without regard to race, people of color, religion, sex, national origin, physical or mental disability, veteran status, or any other basis protected by applicable federal, state, or local law.