Empower Pharmacy
Product Marketing Manager
Empower Pharmacy, Houston, Texas, United States, 77246
Company Overview
Empower is a visionary healthcare company committed to providing quality, affordable medication to millions of patients across the nation. We hold the distinguished position of being the largest 503A compounding pharmacy and FDA-registered 503B outsourcing facility in the country serving the functional medicine markets.
What sets us apart is our relentless focus on three core values: People, Quality and Service. Our dedicated team of professionals collaboratively works to break new ground in the fields of manufacturing, distribution and quality control, providing a uniquely integrated approach to healthcare. Leveraging our vertical integration of the pharmaceutical supply chain, state-of-the-art technology, and a commitment to excellence, we are constantly pushing the boundaries of what is possible in medication accessibility and affordability.
You're not just starting a job; you're joining a mission. We believe in empowering our team to innovate, grow, and drive real change in the healthcare industry. If you're a forward-thinker who thrives in a fast-paced, transformative environment, Empower is the place for you. Here, you'll be encouraged to share your ideas, expand your skill set, and contribute to projects that genuinely make a difference. We prioritize the well-being of our team members, and we offer a supportive and engaging workplace where your contributions are not just recognized but celebrated.
Let's revolutionize healthcare, together. Join us and be a part of something extraordinary.
Position Summary
The Product Marketing Manager will be responsible for developing and executing marketing strategies that drive the success of our products in the market. This role will work closely with cross-functional teams, including product development, sales, and marketing, to ensure the successful launch, promotion, and ongoing growth of our products.
Duties and Responsibilities
Conducts in-depth market research to understand customer needs, industry trends, and competitive landscapes.Uses data and insights to inform product positioning and strategy.Develops compelling product positioning and messaging that resonates with target audiences; Clearly articulates the unique value propositions of our products.Creates and executes go-to-market plans for new product launches and updates.Coordinates all marketing activities to ensure a cohesive and effective launch strategy.Develops and implements pricing strategies that align with market dynamics, customer value, and revenue goals.Regularly evaluates and adjusts pricing models to maximize profitability.Conducts regular competitive analysis to understand pricing trends to ensure our products remain competitive in the market and identifies opportunities for price differentiation.Segments customers based on their willingness to pay, usage patterns, and other relevant factors and tailors pricing strategies and packaging to meet the needs of different customer segments.Defines key performance indicators (KPIs) and regularly analyzes marketing and product data to measure the success of marketing campaigns and product initiatives. Uses data insights to optimize strategies.Continuously monitors the competitive landscape by identifying strengths, weaknesses, and opportunities and adjust marketing strategies accordingly.Works closely with product management, sales, design, and other teams to ensure alignment and successful product launches.Collaborates closely with operations, sales, finance, and other teams to ensure alignment and successful product launches with optimal strategy.Fosters a creative and collaborative work environment, encouraging teamwork, professional growth, and knowledge sharing among team members.Monitors and evaluates employee performance. Provides constructive feedback as necessary.Partners with department director to evaluate department headcount needs and participates in the interviewing process.Performs other duties as assigned.To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential functions.
While performing the responsibilities of the job, the employee is required to talk and hear. The employee is often required to remain in a stationary position for a significant amount of the workday and frequently use their hands and fingers to handle or feel in order to access, input, and retrieve information from the computer and other office productivity devices. The employee is regularly required to move about the office and around the corporate campus. The employee is occasionally required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl. Vision abilities required by this job include close vision.
Knowledge and Skills
Strong understanding of product placement and strategies.Excellent analytical skills and proficiency in using pricing analytics tools.Data-driven mindset with the ability to analyze and interpret pricing data.Creative thinker with the ability to research trends.Strong project management and organizational skills.Proficiency in pricing software and tools.Team player with the ability to work effectively in a cross-functional environment.Ability to thrive in a fast-paced, dynamic work environment.Excellent attention to detail.Excellent interpersonal skills: ability to communicate effectively (orally and in writing) with all levels of management.Proficient in Microsoft Office Skills-Excel, Word, PowerPoint, Outlook.Key Competencies
Customer Focus: Ability to build strong customer relationships and deliver customer centric solutionsOptimizes Work Processes: Know the most effective and efficient processes to get things done, with a focus on continuous improvement.Collaborates: Builds partnerships and works collaboratively with others to meet shared objectives.Resourcefulness: Secures and deploys resources effectively and efficiently.Manages Complexity: Makes sense of complex, high quality, and sometimes contradictory information to effectively solve problems.Ensures Accountability: Holds self and others accountable to meet commitments and objectives.Situational Adaptability: Adapts approach and demeanor in real time to match shifting demands of different situations.Communicates Effectively: Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences.Experience and Qualifications
Bachelor's degree in Marketing, Business, or a related field, required.Minimum 5+ years' experience in Product Marketing, with a focus on pricing strategy, preferably in the pharmacy or health industry.Employee Benefits, Health, and Wellness
No-Cost Medication : Get your prescribed compounded medications at no cost, ensuring your health without the financial burden.Onsite Health & Wellness - IV Therapy Drips:
Rejuvenate with complimentary onsite IV Therapy drips, enhancing your well-being and energy levels.Comprehensive Medical, Dental, and Vision Options:
Choose from three medical plans tailored to your needs, plus options for dental and vision coverage for you and your family.Telehealth visits:
Access board-certified Doctors anytime, anywhere for you and your family.Paid & Volunteer Time Off:
Enjoy paid time off for personal pursuits and contribute to causes you care about with volunteer time off.Paid Holidays (8 scheduled; 2 floating):
Celebrate with eight scheduled holidays and two floating holidays, giving you flexibility and time for personal traditions.Life & AD&D Coverage:
Secure your and your family's financial future with life and accidental death and dismemberment (AD&D) insurance.FSA (Flexible Spending Account):
Manage healthcare expenses smartly with pre-tax dollars in a Flexible Spending Account (FSA).401K Dollar-for-Dollar Up to 4%:
Invest in your future with our 401K plan, featuring a dollar-for-dollar match up to 4%.Company Paid Long-Term Disability:
Provided at no cost, which replaces 60% of your income if you become disabled for a long period of time.Flexible Schedules:
Balance work and life seamlessly with our flexible scheduling options.Rewards & Recognition Program:
Your hard work doesn't go unnoticed - enjoy rewards and recognition beyond your paycheck.Additional Voluntary Benefits
Accident Insurance:
Pays a lump sum benefit to help cover expenses following an accidental injury.Hospital Indemnity Insurance:
Enhance your peace of mind with supplemental hospital insurance for unexpected stays.Critical Illness:
Protect your finances from the expenses of a serious health issue.Short-Term Disability:
Protect your income during illness or injury with short-term disability coverage.Supplemental Life & AD&D:
Add an extra layer of financial protection for you and your loved ones with supplemental life and AD&D coverage.Legal Services:
Access professional legal assistance to address concerns confidently.Identity Theft Protection:
Safeguard your identity and finances with our identity theft protection benefit.Pet Insurance:
Care for your furry family members with our pet insurance coverage.Employee Assistance Program:
Confidential counseling and support services for a holistic approach to your well-being.
Empower is a visionary healthcare company committed to providing quality, affordable medication to millions of patients across the nation. We hold the distinguished position of being the largest 503A compounding pharmacy and FDA-registered 503B outsourcing facility in the country serving the functional medicine markets.
What sets us apart is our relentless focus on three core values: People, Quality and Service. Our dedicated team of professionals collaboratively works to break new ground in the fields of manufacturing, distribution and quality control, providing a uniquely integrated approach to healthcare. Leveraging our vertical integration of the pharmaceutical supply chain, state-of-the-art technology, and a commitment to excellence, we are constantly pushing the boundaries of what is possible in medication accessibility and affordability.
You're not just starting a job; you're joining a mission. We believe in empowering our team to innovate, grow, and drive real change in the healthcare industry. If you're a forward-thinker who thrives in a fast-paced, transformative environment, Empower is the place for you. Here, you'll be encouraged to share your ideas, expand your skill set, and contribute to projects that genuinely make a difference. We prioritize the well-being of our team members, and we offer a supportive and engaging workplace where your contributions are not just recognized but celebrated.
Let's revolutionize healthcare, together. Join us and be a part of something extraordinary.
Position Summary
The Product Marketing Manager will be responsible for developing and executing marketing strategies that drive the success of our products in the market. This role will work closely with cross-functional teams, including product development, sales, and marketing, to ensure the successful launch, promotion, and ongoing growth of our products.
Duties and Responsibilities
Conducts in-depth market research to understand customer needs, industry trends, and competitive landscapes.Uses data and insights to inform product positioning and strategy.Develops compelling product positioning and messaging that resonates with target audiences; Clearly articulates the unique value propositions of our products.Creates and executes go-to-market plans for new product launches and updates.Coordinates all marketing activities to ensure a cohesive and effective launch strategy.Develops and implements pricing strategies that align with market dynamics, customer value, and revenue goals.Regularly evaluates and adjusts pricing models to maximize profitability.Conducts regular competitive analysis to understand pricing trends to ensure our products remain competitive in the market and identifies opportunities for price differentiation.Segments customers based on their willingness to pay, usage patterns, and other relevant factors and tailors pricing strategies and packaging to meet the needs of different customer segments.Defines key performance indicators (KPIs) and regularly analyzes marketing and product data to measure the success of marketing campaigns and product initiatives. Uses data insights to optimize strategies.Continuously monitors the competitive landscape by identifying strengths, weaknesses, and opportunities and adjust marketing strategies accordingly.Works closely with product management, sales, design, and other teams to ensure alignment and successful product launches.Collaborates closely with operations, sales, finance, and other teams to ensure alignment and successful product launches with optimal strategy.Fosters a creative and collaborative work environment, encouraging teamwork, professional growth, and knowledge sharing among team members.Monitors and evaluates employee performance. Provides constructive feedback as necessary.Partners with department director to evaluate department headcount needs and participates in the interviewing process.Performs other duties as assigned.To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential functions.
While performing the responsibilities of the job, the employee is required to talk and hear. The employee is often required to remain in a stationary position for a significant amount of the workday and frequently use their hands and fingers to handle or feel in order to access, input, and retrieve information from the computer and other office productivity devices. The employee is regularly required to move about the office and around the corporate campus. The employee is occasionally required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl. Vision abilities required by this job include close vision.
Knowledge and Skills
Strong understanding of product placement and strategies.Excellent analytical skills and proficiency in using pricing analytics tools.Data-driven mindset with the ability to analyze and interpret pricing data.Creative thinker with the ability to research trends.Strong project management and organizational skills.Proficiency in pricing software and tools.Team player with the ability to work effectively in a cross-functional environment.Ability to thrive in a fast-paced, dynamic work environment.Excellent attention to detail.Excellent interpersonal skills: ability to communicate effectively (orally and in writing) with all levels of management.Proficient in Microsoft Office Skills-Excel, Word, PowerPoint, Outlook.Key Competencies
Customer Focus: Ability to build strong customer relationships and deliver customer centric solutionsOptimizes Work Processes: Know the most effective and efficient processes to get things done, with a focus on continuous improvement.Collaborates: Builds partnerships and works collaboratively with others to meet shared objectives.Resourcefulness: Secures and deploys resources effectively and efficiently.Manages Complexity: Makes sense of complex, high quality, and sometimes contradictory information to effectively solve problems.Ensures Accountability: Holds self and others accountable to meet commitments and objectives.Situational Adaptability: Adapts approach and demeanor in real time to match shifting demands of different situations.Communicates Effectively: Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences.Experience and Qualifications
Bachelor's degree in Marketing, Business, or a related field, required.Minimum 5+ years' experience in Product Marketing, with a focus on pricing strategy, preferably in the pharmacy or health industry.Employee Benefits, Health, and Wellness
No-Cost Medication : Get your prescribed compounded medications at no cost, ensuring your health without the financial burden.Onsite Health & Wellness - IV Therapy Drips:
Rejuvenate with complimentary onsite IV Therapy drips, enhancing your well-being and energy levels.Comprehensive Medical, Dental, and Vision Options:
Choose from three medical plans tailored to your needs, plus options for dental and vision coverage for you and your family.Telehealth visits:
Access board-certified Doctors anytime, anywhere for you and your family.Paid & Volunteer Time Off:
Enjoy paid time off for personal pursuits and contribute to causes you care about with volunteer time off.Paid Holidays (8 scheduled; 2 floating):
Celebrate with eight scheduled holidays and two floating holidays, giving you flexibility and time for personal traditions.Life & AD&D Coverage:
Secure your and your family's financial future with life and accidental death and dismemberment (AD&D) insurance.FSA (Flexible Spending Account):
Manage healthcare expenses smartly with pre-tax dollars in a Flexible Spending Account (FSA).401K Dollar-for-Dollar Up to 4%:
Invest in your future with our 401K plan, featuring a dollar-for-dollar match up to 4%.Company Paid Long-Term Disability:
Provided at no cost, which replaces 60% of your income if you become disabled for a long period of time.Flexible Schedules:
Balance work and life seamlessly with our flexible scheduling options.Rewards & Recognition Program:
Your hard work doesn't go unnoticed - enjoy rewards and recognition beyond your paycheck.Additional Voluntary Benefits
Accident Insurance:
Pays a lump sum benefit to help cover expenses following an accidental injury.Hospital Indemnity Insurance:
Enhance your peace of mind with supplemental hospital insurance for unexpected stays.Critical Illness:
Protect your finances from the expenses of a serious health issue.Short-Term Disability:
Protect your income during illness or injury with short-term disability coverage.Supplemental Life & AD&D:
Add an extra layer of financial protection for you and your loved ones with supplemental life and AD&D coverage.Legal Services:
Access professional legal assistance to address concerns confidently.Identity Theft Protection:
Safeguard your identity and finances with our identity theft protection benefit.Pet Insurance:
Care for your furry family members with our pet insurance coverage.Employee Assistance Program:
Confidential counseling and support services for a holistic approach to your well-being.