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IDR Healthcare

Marketing Automation Manager

IDR Healthcare, Oakland, California, United States, 94616


Marketing Automation Manager

IDR is seeking a

Marketing Automation Manager

to join one of our top clients in northern California. If you are looking for an opportunity to join a large organization and work within an ever-growing team-oriented culture, please apply today!

This position is fully remote! Must be comfortable working during PST business hours.

Position Overview for the

Marketing Automation Manager:

Manages marketing automation initiatives, serving as the primary user and administrator of Adobe Campaign.Develops and enhances digital marketing initiativesSupervises multi-channel marketing campaigns (email, SMS, direct mail)Collaborates closely with stakeholders to bolster the infrastructure and architecture of Adobe Campaign.

Required Skills for the

Marketing Automation Manager :

Experience w/ Adobe CampaignExperience w/ A/B testing (including subject lines, CTAs, messaging, etc.)Experience w/ relational databases, data structures, creating data schema and SQLPrior work experience in the healthcare or financial services industry is a plus!