About New Harbinger Publications (NHP): Throughout our fifty-year history, New Harbinger Publications has honed a reputation as a preeminent publisher of self-help and psychology titles. From the outset, our aim has been to publish books and products for therapists and their clients that are accessible, substantive, and, above all, useful. Working for New Harbinger Publications you will enjoy a positive environment and a staff that thrives on teamwork, company values, and dedication. We are an employee-owned company and offer a generous benefits program. Position Summary: New Harbinger Publications is in search of an experienced and talented Marketing and Strategic Partnerships Manager to lead the launch of our new subscription service for therapists and drive sales of our live and on-demand courses, as well as books. In this dynamic role, you will be responsible for shaping a compelling brand voice and narratives that deeply resonate with our target audience. You will focus on identifying, cultivating, and nurturing strategic partnerships with organizations, institutions, and companies that stand to benefit from our diverse product range. This role is instrumental in bridging the gap between brand development and revenue generation. Job Responsibilities: • Develop, manage, and execute strategic merchandising, advertising, and marketing campaigns to drive subscription sales, adoption, and retention. • Drive user acquisition and accelerate growth of our paid digital memberships through organic channels including Newharbinger.com, enewsletters, email marketing, SEO, product enhancements and paid channels including search, social and other channels. • Leverage customer insights, competitive analysis, analytics, and creative thinking to create compelling pitch and lead gen tactics that drive subscription growth. • Consistently explore opportunities to connect with and involve new customer segments through various partnership strategies, including affiliate sales, bulk sales, private label offerings, and institutional subscriptions. • Possess an in-depth knowledge of all products and services offered by New Harbinger Publications to effectively identify appropriate strategic partnership opportunities, whether they involve subscriptions, books, online courses, or continuing education (CE) trainings. • Demonstrate flexibility and the ability to bundle, cross-sell, or pivot strategies based on the specific needs of the customer/partner. • Create persuasive proposals that feature compelling narratives, illustrating how our product adds significant value for therapists and delivers tangible benefits for their clients. • Work closely with internal teams such as sales, marketing, and legal to execute partnership agreements and initiatives effectively. • Forecast subscription usage including discount, rates, orders, and revenue. • Manage annual sales forecasting and expense budgets. • Partner with Web Master on purchase funnel analytics and visit flows to develop the best user experience. • Write compelling, engaging, and keyword-rich marketing copy. • Conduct ongoing market research to inform positioning, messaging, pricing, and partnership strategies. • Oversee end-to-end partnership lifecycle, from sourcing to execution, fostering strong relationships and conceptualizing creative ideas. • Monitor performance metrics including revenue, pricing (including discounting) and product usage. • Create and implement a robust feedback loop to support further development and buildout of subscription service. • Other duties and responsibilities as assigned by the VP of Sales and Marketing and the Publisher Requirements: • 5+ years of experience focused on email marketing and paid user acquisition for subscription and ecommerce-based consumer products. • Excellent writing skills. • Proven track record of driving paid subscriber growth and revenue in an entrepreneurial capacity, or with an established digital publisher. • Experience in paid user acquisition across major ad platforms (Meta, Google, LinkedIn, etc.) • Proven experience working with creative teams to deliver high-quality and innovative advertising campaigns that drive growth. • Excellent strategy and execution expertise. • Experience with Google analytics and PowerBI. • Strong experience with A/B testing leveraging sophisticated measurement techniques and attribution models. • Robust understanding of subscription monetization and metrics such CACs. Qualifications: The qualifications listed below are representative of the knowledge, skill, and/or ability required. Education/Experience: ● College Degree or equivalent work experience ● 5+ years of subscription marketing ● Broad understanding of general consumer and B2B marketing tactics Language Ability: ● Excellent written and verbal communications skills in English, strong emphasis on marketing copywriting and editing. Reasoning Ability: ● Creative thinker, with strong attention to detail ● Excellent time management skills ● Strong eye for design ● Ability to manage projects in parallel, pivot with time sensitive situations, and handle essential workload. Computer Skills: ● Mastery of Microsoft Office ● Google Analytics ● PowerBI ● Adobe Creative Suite ● Comfort with product databases and contact management systems (Acumen, Firebrand, Hobspot) If you're passionate about driving growth through innovative marketing strategies and partnership development, we'd love to hear from you. Apply now to join our dynamic team! Work Environment and Physical Demands: This position is either based in Oakland, California, or remotely only via the following states California, New York, Illinois, Colorado, Oregon, Minnesota, Texas, Maryland, Massachusetts, Alabama, Arizona, Georgia, Indiana, Michigan, Missouri, North Carolina, New Jersey, Nevada, Ohio, Pennsylvania, Utah, Virginia, Washington, or Wisconsin. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. At NHP we believe: ● That people who live with mental illness are full and valued members of the human family, and that we must end the stigma against mental illness. ● That health care and mental health care are human rights. ● In science and proven-effective evidence-based treatments that help alleviate suffering and promote personal growth, joy, and well-being. ● In the pursuit of spiritual fulfillment and of knowledge that deepens our sense of meaning, love, and compassion. ● In the power of a healthy, diverse community. ● In equal rights and equal treatment for: ○ All genders. ○ All religious or spiritual traditions. ○ All ethnicities, cultures, and races. ○ LGBTQIA and gender queer communities. ○ All levels of mental and physical ability. ● In equal pay for equal work among all genders and races. ● In a commitment to truth, integrity, and avoiding harm to others. ● In equal access to education, knowledge, and self-improvement, regardless of socioeconomic level. ● In taking responsibility for our environmental impact - we are committed to a sustainable future. Below is a commitment of what New Harbinger will provide to you as an employee and what you will provide to New Harbinger as an employee. New Harbinger provides employees with: As an employee of New Harbinger, you will provide: Information & Learning New Harbinger provides reasonable access to information, such as company performance indicators, projections that show how decisions affect the company’s financial health, and the company’s strategic direction. The company provides employee owners with learning activities that will help improve New Harbinger’s business practices. As a New Harbinger employee owner, you will take responsibility for learning about the company and what drives its success, and to teach yourself about your personal and departmental roles in the company’s success. New Harbinger employees will actively participate in organization-led training. Organizational Fairness New Harbinger provides fair compensation for the work of employee owners and full participation in the Employee Stock Ownership Plan (ESOP) as outlined in the plan. New Harbinger provides fair treatment for all employee owners under the company’s stated policies and in alignment with EEO regulations. New Harbinger employee owners will work hard at their jobs, follow company rules, and not take advantage of the company. As an employee owner, you will take an ownership perspective in how they invest your time and energy, keeping the company’s best interests in mind. Employee Ownership Culture New Harbinger provides employees with opportunities to constructively express ideas and opinions, ask questions, and make suggestions about company endeavors. New Harbinger provides employee owners with opportunities to optimize growth in their jobs and to seek out education that furthers their job performance. New Harbinger provides a supportive work environment for all employees. As a New Harbinger employee owner, you will speak up about problems as they occur and will commit to knowing and following procedures for handling problems and complaints. New Harbinger employee owners take responsibility for finding solutions rather than just pointing out problems. As a New Harbinger employee, you will support your coworkers and the core mission