Grand Welcome
Senior Marketing Manager
Grand Welcome, Ladera Ranch, California, United States, 92694
The Senior Marketing Manager, you will be responsible for spearheading all marketing initiatives at Grand Welcome for both Company Owned, Franchisee, and Business Development initiatives. You will be responsible for running the company-wide marketing budget and ensure that all KPIs are meet and marketing projects are executed per plan and within budget.
Responsibilities
Spearhead all Brand, Guest, and Owner marketing efforts across the enterprise
Spearhead all Franchise Development marketing efforts
Ensure Grand Welcome’s brand voice is used throughout all marketing materials and campaigns
Manage the marketing budget and ensure campaigns and initiatives are within the budget and meeting KPIs
Manage all digital assets
Manage the Franchisee onboarding from a marketing and business standpoint with the 30- and 60-days Franchisee meetings
Conduct weekly office hours with the Franchisee community presenting and covering marketing and digital topics as needed
Ensure conversion and content optimization is in place for website and call center
Manage all social media and PR initiatives via third party
Manage all digital marketing campaigns for owner growth, guest acquisitions, and brand marketing via third party
Responsible for all marketing assets and creative development internally or via vendor
Manage 4-5 external contractors
Manage the creation and distribution of direct mail campaign for owner growth
Mange HubSpot integrations and flow for Business Development teams
Drive innovation and to constantly evolve offerings and services of Grand Welcome enhancing brand value
Collaborate with key stakeholders in revenue, business intelligence, technology, sales, franchisee support, franchise development and executive leadership
Analyze website and call center data and with revenue team and marketing team build out comprehensive short- and long-term growth plan for both corporate and franchisee division
Provide weekly updates on KPIs and reporting to send to leadership
Requirements
Bachelor’s degree in business administration, marketing, computer science, business analysis, or equivalent practical experience
At least three (3) years of experience in Marketing strategy, digital marketing, website management and general marketing in the hospitality industry
People management experience
Proven problem solving and critical thinking skills
Ability to work in a high-pace environment and apply agile methodologies
Exceptional attention to detail, combined with the ability to prioritize and multitask
Compensation
$75-80,000/year
Benefits
Competitive Compensation
Health, Dental, and Vision Coverages
401k with match
Career advancement opportunities
All the equipment you’ll need to be successful
Join a team that truly lives their values and company culture
Grand Welcome is proud to be an equal opportunity employer (EEO) to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, or genetics. Differences are what make us better. We will ensure that all individuals with disabilities are provided appropriate accommodation to participate in the hiring process, perform core job responsibilities, and receive other benefits and privileges of employment. Please contact us to request accommodation.
Responsibilities
Spearhead all Brand, Guest, and Owner marketing efforts across the enterprise
Spearhead all Franchise Development marketing efforts
Ensure Grand Welcome’s brand voice is used throughout all marketing materials and campaigns
Manage the marketing budget and ensure campaigns and initiatives are within the budget and meeting KPIs
Manage all digital assets
Manage the Franchisee onboarding from a marketing and business standpoint with the 30- and 60-days Franchisee meetings
Conduct weekly office hours with the Franchisee community presenting and covering marketing and digital topics as needed
Ensure conversion and content optimization is in place for website and call center
Manage all social media and PR initiatives via third party
Manage all digital marketing campaigns for owner growth, guest acquisitions, and brand marketing via third party
Responsible for all marketing assets and creative development internally or via vendor
Manage 4-5 external contractors
Manage the creation and distribution of direct mail campaign for owner growth
Mange HubSpot integrations and flow for Business Development teams
Drive innovation and to constantly evolve offerings and services of Grand Welcome enhancing brand value
Collaborate with key stakeholders in revenue, business intelligence, technology, sales, franchisee support, franchise development and executive leadership
Analyze website and call center data and with revenue team and marketing team build out comprehensive short- and long-term growth plan for both corporate and franchisee division
Provide weekly updates on KPIs and reporting to send to leadership
Requirements
Bachelor’s degree in business administration, marketing, computer science, business analysis, or equivalent practical experience
At least three (3) years of experience in Marketing strategy, digital marketing, website management and general marketing in the hospitality industry
People management experience
Proven problem solving and critical thinking skills
Ability to work in a high-pace environment and apply agile methodologies
Exceptional attention to detail, combined with the ability to prioritize and multitask
Compensation
$75-80,000/year
Benefits
Competitive Compensation
Health, Dental, and Vision Coverages
401k with match
Career advancement opportunities
All the equipment you’ll need to be successful
Join a team that truly lives their values and company culture
Grand Welcome is proud to be an equal opportunity employer (EEO) to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, or genetics. Differences are what make us better. We will ensure that all individuals with disabilities are provided appropriate accommodation to participate in the hiring process, perform core job responsibilities, and receive other benefits and privileges of employment. Please contact us to request accommodation.