Fors Marsh
Senior Data Scientist, Data Strategy/Audience Analytics
Fors Marsh, New York, New York, United States,
WHO WE ARE: At Fors Marsh, we take on issues that matter. We are a team of researchers, advisors, and communicators working together to shape the systems that shape people's lives. We look at human behavior from all angles to design targeted solutions that influence decision-making and move people to action. We are committed to the problem, not just the project, and we are intentional about taking on work and forming partnerships that balance purpose, people, planet, and profit. We are a certified B Corporation, a Just employer, and a 2019–2024 Top Workplace awardee. We hold ourselves accountable to the values that have always defined us, and those values drive us to be the best possible versions of ourselves—for each other, our communities, our clients, and the world.
WHO WE ARE LOOKING FOR: Fors Marsh is running a federally funded communications and advertising campaign to promote seasonal flu, COVID-19, and RSV vaccinations among vulnerable populations. Fors Marsh seeks a researcher with expertise in audience segmentation and data analytics to contribute to key campaign goals including geospatial mapping and campaign optimization. This position will support the Campaign's segmentation efforts by leveraging advanced analytic techniques to identify, understand, and track target audiences. The senior scientist will closely coordinate with the project team to ensure segmentation efforts meet campaign needs and objectives.
Responsibilities include:
Identify valuable data sources and automate collection processes
Analyzing large amounts of data from multiple sources, including but not limited to: segmentation datasets, government databases, Census data, and primary survey data, with a heavy focus on geographic-level data
Interpreting complex data to identify patterns and actionable insights
Propose solutions and strategies to business challenges
Presenting data science/analytics research findings to communication audiences and clients
Leading the preparation of reports, presentation decks, and other internal and external communications summarizing analytics data and implications for campaign strategy
Regularly interfacing with campaign teams to represent findings and discuss potential implications
Working closely with the project team on a day-to-day basis and working under tight deadlines to fulfill client requests
Communicating effectively and professionally with stakeholders with varying ranges of research knowledge and experience, including tailoring materials for different levels of audience, both technical and non-technical
Anticipating potential barriers to project completion, proposing solutions to team leadership
Required Qualifications:
At least 5 years relevant experience with data science, segmentation, or communications planning
Bachelor's degree in social science, data science, public health, statistics, marketing or related field
Expertise in statistical analysis languages such as R
Proficiency in GIS software (e.g. ArcGIS)
Proficiency in Python
Experience with SQL and database management systems. PostgresSQL is preferred.
Database and ETL systems to query and extract data
Data science experienced including supervised, semi-supervised, and unsupervised models; generalized linear/additive models; mixed models; random forest; clustering techniques; Bayesian approaches; cross-validation and model performance evaluation
Experience working with large, complex, and nuanced datasets
Superior verbal and written communications skills
Curiosity and a desire to learn
Applicants may be subject to a low-level government security investigation and must meet eligibility criteria for access to sensitive information
Must be a U.S. Citizen and consent to a full background check due to our federal contract requirements
Preferred Qualifications:
Masters / PHD in social science, data science, public health, statistics, or marketing
Applied experience with communications and or advertising
Experience with data visualization tools like Tableau, Power BI, or similar
Experience in working with Cloud computing servers (e.g. AWS) and data and data science related services (e.g., RDS, S3, SageMaker).
Experience with audience segmentation and proficiency in commercial segmentation software (e.g., MRI-Simmons, Neilsen, Claritas)
Knowledge of marketing metrics, marketing principles and terminology
Experience in applied research as part of a government contract
Experience working with government agencies such as FDA, CDC, CPSC, or HHS
We Offer:
Our benefits typically meet or exceed our competitors' packages. Ways we are unique?
Ability to make an impact on people's lives, both internal and external to the organization.
Top-tier health, dental, vision, and long and short-term disability coverage all covered at 100% for employee coverage.
Remote work.
Our company culture, which values balance and allows each employee to take leave as they require it to balance the responsibilities of both their work and home lives without worrying about depleting their available leave hours.
We provide a floating holiday bank so you can celebrate the days you value.
Generous matching retirement contributions and no vesting period starting the third month of employment.
Dedicated training and development budgets to expand your expertise and grow your skillset.
You can volunteer your way with paid time off.
You can participate in Fors Marsh staff-led affinity groups.
Our employees receive product and service discounts through the certified B Corp network.
Salary: $108,000 – $125,000
FM Career Map: Senior Scientist II
Location: Remote, United States Residents only
EOE: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran
WHO WE ARE LOOKING FOR: Fors Marsh is running a federally funded communications and advertising campaign to promote seasonal flu, COVID-19, and RSV vaccinations among vulnerable populations. Fors Marsh seeks a researcher with expertise in audience segmentation and data analytics to contribute to key campaign goals including geospatial mapping and campaign optimization. This position will support the Campaign's segmentation efforts by leveraging advanced analytic techniques to identify, understand, and track target audiences. The senior scientist will closely coordinate with the project team to ensure segmentation efforts meet campaign needs and objectives.
Responsibilities include:
Identify valuable data sources and automate collection processes
Analyzing large amounts of data from multiple sources, including but not limited to: segmentation datasets, government databases, Census data, and primary survey data, with a heavy focus on geographic-level data
Interpreting complex data to identify patterns and actionable insights
Propose solutions and strategies to business challenges
Presenting data science/analytics research findings to communication audiences and clients
Leading the preparation of reports, presentation decks, and other internal and external communications summarizing analytics data and implications for campaign strategy
Regularly interfacing with campaign teams to represent findings and discuss potential implications
Working closely with the project team on a day-to-day basis and working under tight deadlines to fulfill client requests
Communicating effectively and professionally with stakeholders with varying ranges of research knowledge and experience, including tailoring materials for different levels of audience, both technical and non-technical
Anticipating potential barriers to project completion, proposing solutions to team leadership
Required Qualifications:
At least 5 years relevant experience with data science, segmentation, or communications planning
Bachelor's degree in social science, data science, public health, statistics, marketing or related field
Expertise in statistical analysis languages such as R
Proficiency in GIS software (e.g. ArcGIS)
Proficiency in Python
Experience with SQL and database management systems. PostgresSQL is preferred.
Database and ETL systems to query and extract data
Data science experienced including supervised, semi-supervised, and unsupervised models; generalized linear/additive models; mixed models; random forest; clustering techniques; Bayesian approaches; cross-validation and model performance evaluation
Experience working with large, complex, and nuanced datasets
Superior verbal and written communications skills
Curiosity and a desire to learn
Applicants may be subject to a low-level government security investigation and must meet eligibility criteria for access to sensitive information
Must be a U.S. Citizen and consent to a full background check due to our federal contract requirements
Preferred Qualifications:
Masters / PHD in social science, data science, public health, statistics, or marketing
Applied experience with communications and or advertising
Experience with data visualization tools like Tableau, Power BI, or similar
Experience in working with Cloud computing servers (e.g. AWS) and data and data science related services (e.g., RDS, S3, SageMaker).
Experience with audience segmentation and proficiency in commercial segmentation software (e.g., MRI-Simmons, Neilsen, Claritas)
Knowledge of marketing metrics, marketing principles and terminology
Experience in applied research as part of a government contract
Experience working with government agencies such as FDA, CDC, CPSC, or HHS
We Offer:
Our benefits typically meet or exceed our competitors' packages. Ways we are unique?
Ability to make an impact on people's lives, both internal and external to the organization.
Top-tier health, dental, vision, and long and short-term disability coverage all covered at 100% for employee coverage.
Remote work.
Our company culture, which values balance and allows each employee to take leave as they require it to balance the responsibilities of both their work and home lives without worrying about depleting their available leave hours.
We provide a floating holiday bank so you can celebrate the days you value.
Generous matching retirement contributions and no vesting period starting the third month of employment.
Dedicated training and development budgets to expand your expertise and grow your skillset.
You can volunteer your way with paid time off.
You can participate in Fors Marsh staff-led affinity groups.
Our employees receive product and service discounts through the certified B Corp network.
Salary: $108,000 – $125,000
FM Career Map: Senior Scientist II
Location: Remote, United States Residents only
EOE: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran