Fairmont
Social Media Marketing Manager
Fairmont, Scottsdale, Arizona, us, 85261
Job Description
The beautiful and ultra luxury
Fairmont Scottsdale Princess
is seeking a strong ideator and self-starter to join our Marketing team as a
Social Media Marketing Manager
to lead the future of luxury hospitality.
As Social Media Marketing Manager, you will be tasked with creating and delivering a range of creative digital work. In this role, you will be responsible for proposing and implementing social marketing strategies to promote revenue growth and generation in the hotel's continuing effort to deliver outstanding guest service and financial profitability.
THE IDEAL CANDIDATE:
Has a true passion for social media, photography and videography
Has experience in luxury marketing; a strong understanding of travel, spa, F&B and retail industries is a plus
Is a highly creative individual who prides themselves on their storytelling abilities and excellent communication skills
Is an all-rounder who thinks about social strategically, is organized and comes to the table with fresh ideas they’re able to execute from start to finish
Is interested in an active role within the larger marketing team and process, representing the voice of Fairmont Scottsdale Princess while also providing as-needed, ad-hoc marketing communications support as needed
**ESSENTIAL FUNCTIONS:
Marketing Planning, Strategy & Reporting**
Conceptualize and manage execution of content and social strategy across all touchpoints and platforms, owning key organic social programs end-to-end, including strategy, content development, creative execution, publishing, testing, and reporting
Develop strategic plans and content calendars to leverage organic social channels (including, but not limited to, Instagram, Facebook, TikTok, Pinterest and LinkedIn) by partnering with stakeholders and teams across the company
Develop a deep understanding of Fairmont Scottsdale’s guests, their challenges and opportunities, and develop clever ideas for highly engaging content within the brand tone and voice
Drive forward high-quality social media initiatives in a fast-paced environment
Deliver monthly analytics reports to Marketing Director and present monthly to internal stakeholders
Content Creation
Ability to weave together luxury brand storytelling through creative concepts
Ability to shoot photos and videos with an understanding of artistic and professional best practices and can edit photos/videos into social media reels, stories, etc.
Provide strategic, high-quality video and photography of on-property moments for materials used in social media, marketing collateral and editorial content that communicate the spirit of the resort
Create magnetic feeds with content that educates, entertains, and deeply resonates with our diverse audience, to grow our following across channels and keep them coming back
Regularly engage with our audience through thoughtful, impactful, relationship-driven community management
Identify and arrange strategic partnerships and influencer collaborations that align to the hotel’s positioning
Qualifications:Qualifications
Undergraduate degree in marketing, communications, or equivalent experience
2-4+ years of proven marketing expertise, including: exposure to and familiarity with marketing principles and channels; social media, website, and email
Strong oral and written communication skills, including copywriting, editing, and proofreading
Knowledge of general best practices and trends of social media for platforms including TikTok, Instagram, LinkedIn, Facebook, Twitter, Pinterest etc.
Strong photography and videography shooting skills with a basic knowledge of lighting and best practices
Photo and video editing experience for social media
Exceptional accuracy and attention to detail
Solid understanding of social media tools and analytics platforms
Highly organized with an ability to prioritize, and manage multiple projects and campaigns simultaneously in a time sensitive environment with numerous internal stakeholders
A passion for brand and community building, demonstrated through your ability to connect authentically with guests
Strong critical and creative thinking to drive effective results; strong eye for design
Strong analytical skills and ability to utilize data to make informed decisions
Proactive, self-motivated, results-oriented, and ability to maintain a self-directed schedule
Professional, courteous, cooperative, and positive in interactions with colleagues, partners, stakeholders, and others
Collaborative individual who works with multiple internal and external partners to achieve mutual goals and deliver results in a timely manner
Strong knowledge of computers, including Microsoft Office, Adobe and more
Additional Information
Your team and working environment:
A team of Heartists that are committed to working together, supporting each other, and providing the best guest experience, Feel Valued, Feel Sparked, We Are One
**Our commitment to Diversity & Inclusion: **
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent
Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! ** #BELIMITLESS**
#LI-JJ1
The beautiful and ultra luxury
Fairmont Scottsdale Princess
is seeking a strong ideator and self-starter to join our Marketing team as a
Social Media Marketing Manager
to lead the future of luxury hospitality.
As Social Media Marketing Manager, you will be tasked with creating and delivering a range of creative digital work. In this role, you will be responsible for proposing and implementing social marketing strategies to promote revenue growth and generation in the hotel's continuing effort to deliver outstanding guest service and financial profitability.
THE IDEAL CANDIDATE:
Has a true passion for social media, photography and videography
Has experience in luxury marketing; a strong understanding of travel, spa, F&B and retail industries is a plus
Is a highly creative individual who prides themselves on their storytelling abilities and excellent communication skills
Is an all-rounder who thinks about social strategically, is organized and comes to the table with fresh ideas they’re able to execute from start to finish
Is interested in an active role within the larger marketing team and process, representing the voice of Fairmont Scottsdale Princess while also providing as-needed, ad-hoc marketing communications support as needed
**ESSENTIAL FUNCTIONS:
Marketing Planning, Strategy & Reporting**
Conceptualize and manage execution of content and social strategy across all touchpoints and platforms, owning key organic social programs end-to-end, including strategy, content development, creative execution, publishing, testing, and reporting
Develop strategic plans and content calendars to leverage organic social channels (including, but not limited to, Instagram, Facebook, TikTok, Pinterest and LinkedIn) by partnering with stakeholders and teams across the company
Develop a deep understanding of Fairmont Scottsdale’s guests, their challenges and opportunities, and develop clever ideas for highly engaging content within the brand tone and voice
Drive forward high-quality social media initiatives in a fast-paced environment
Deliver monthly analytics reports to Marketing Director and present monthly to internal stakeholders
Content Creation
Ability to weave together luxury brand storytelling through creative concepts
Ability to shoot photos and videos with an understanding of artistic and professional best practices and can edit photos/videos into social media reels, stories, etc.
Provide strategic, high-quality video and photography of on-property moments for materials used in social media, marketing collateral and editorial content that communicate the spirit of the resort
Create magnetic feeds with content that educates, entertains, and deeply resonates with our diverse audience, to grow our following across channels and keep them coming back
Regularly engage with our audience through thoughtful, impactful, relationship-driven community management
Identify and arrange strategic partnerships and influencer collaborations that align to the hotel’s positioning
Qualifications:Qualifications
Undergraduate degree in marketing, communications, or equivalent experience
2-4+ years of proven marketing expertise, including: exposure to and familiarity with marketing principles and channels; social media, website, and email
Strong oral and written communication skills, including copywriting, editing, and proofreading
Knowledge of general best practices and trends of social media for platforms including TikTok, Instagram, LinkedIn, Facebook, Twitter, Pinterest etc.
Strong photography and videography shooting skills with a basic knowledge of lighting and best practices
Photo and video editing experience for social media
Exceptional accuracy and attention to detail
Solid understanding of social media tools and analytics platforms
Highly organized with an ability to prioritize, and manage multiple projects and campaigns simultaneously in a time sensitive environment with numerous internal stakeholders
A passion for brand and community building, demonstrated through your ability to connect authentically with guests
Strong critical and creative thinking to drive effective results; strong eye for design
Strong analytical skills and ability to utilize data to make informed decisions
Proactive, self-motivated, results-oriented, and ability to maintain a self-directed schedule
Professional, courteous, cooperative, and positive in interactions with colleagues, partners, stakeholders, and others
Collaborative individual who works with multiple internal and external partners to achieve mutual goals and deliver results in a timely manner
Strong knowledge of computers, including Microsoft Office, Adobe and more
Additional Information
Your team and working environment:
A team of Heartists that are committed to working together, supporting each other, and providing the best guest experience, Feel Valued, Feel Sparked, We Are One
**Our commitment to Diversity & Inclusion: **
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent
Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! ** #BELIMITLESS**
#LI-JJ1