The Encima Group Inc
Director, Marketing Analytics
The Encima Group Inc, Jersey City, New Jersey, United States, 07390
Director of Marketing Analytics (KOP, PA)
The Encima Group
is seeking a highly talented
Director of Marketing Analytics
to serve our clients in the greater Princeton area. In this role the Director of Marketing Analytics will serve as the primary point of contact between our clients and stakeholders managing and enhancing our client's measurement and analytics approach while guiding internal stakeholders as a thought leader.
Who is The Encima Group?
is a business analytics company that enables better data, better insights, and better results. We help brands bridge strategy with analytics, multi-channel execution and connecting business, data and technology focusing exclusively on driving client success. Our team is comprised of savvy professionals with cross-industry expertise in marketing and sales analytics and operations.
Based in Princeton, NJ with satellite offices globally in Boston, Chennai, Chicago, Minneapolis, Philadelphia, and Salt Lake City, The Encima Group provides comprehensive independent services that accelerate our clients' initiatives including: strategic consulting; program and business analytics; marketing and sales operations management; custom and automated dashboards; campaign execution; and data management. For the third year in a row, The Encima Group is recognized by as one of the fastest-growing, privately held companies in the U.S.
ResponsibilitiesDevelop multi-channel marketing strategies and roadmaps which leverage customer insight, coupled with best practices to optimize value at the brand level with an emphasis on digital.Work with internal stakeholders to provide leadership and execution of multi-channel marketing strategies addressing segmentation, online and offline media, messaging, media deployment, tracking and analysisManage full analytic life-cycle including data requirements, KPI definition, Measurement Planning, Reporting and Analysis Cadence / Design / Delivery, and Insights and RecommendationsThought leadership activities including development of best practices, case studies and internal training materialsCollaborate with the Analytics team to provide leadership and lay out the tactical plan while having the ability to maintain focus on client strategic imperativesWork with both internal and external stakeholders to assure client satisfaction and achievement of expectationsManage multiple projects and internal/external stakeholder objectives as well as direct and/or dotted line resource management responsibilitiesCore database marketing knowledge including understanding of third-party marketing data sources, use of transactional client business data, relational database concepts, and direct marketing and CRM conceptsAnalytical competencies such as ability to formulate an analytical problem; QC data and results; summarize key findings/insights; compelling visual representation of analyses; make actionable recommendations.Leveraging a data analysis or data mining tool to explore data, create visualizations, and draw insights -- answering both general and well defined business questions with dataEffectively present results, findings and recommendations to both internal and external teams via regular and ad hoc reports and analysesEstablish solid, working relationship with stakeholders and become a trustworthy partner with respect to analysis, reporting, and business needsDeveloping an analytics strategy across multiple marketing and response channelsUnderstand the business applications/market place and provide constant, clear communication of objectives, status, and measurement plansProject plan development and management of day-to-day analytic tasks / projects and resourcesHigh quality, on-time delivery of analytic projects and solutionsDevelopment of new and innovative analytical solutions to solve challenging business problems that contribute to innovation, process improvement, and standardizationEnsures timely delivery of data, analytics and strategic consulting to support the client's strategic objectives.Engage with clients to gather project specifications and management of expectationsManagement and oversight for resources and delivery of the Analytics solutions. This includes managing, retaining, and developing top analystsFormulate and execute industry-best-practiceAnticipation of project risk and constraints and the ability to proactively work on solutions to address the risk or constraintsAbility to extract and manipulate data from multiple, complex data sources with a high degree of accuracyCollaborate with cross-functional team including client service and operations support team(s)Skills & Requirements
Qualifications:
Master's degree (preferred) or a four-year degree (with a business focus such as Statistics, Economics, Finance or Marketing)AT LEAST 3 YEARS IN PHARMACEUTICAL5-7 years of experience providing strategic guidance in analyticsProficiency in Microsoft OfficeComfort and understanding of statistical analysis including, but not limited to Regression, A/B Testing, Campaign Optimization, and Cluster AnalysisTake pride in being an active listener, proactively addressing needs and quickly responding to questions and concernsProactively look out for new tools and technologies enabling better supportKnowledge of and experience with the following tools/platforms preferred:
Programming: SAS, SQL, VBA, Excel (Power User)Digital: Site Catalyst, Google Analytics, CoreMetrics, or other digital toolsBI: Tableau, Cognos, or other BI tools
Knowledge of and experience with the following marketing tactics and associated KPIs:
Digital Media: SEM, SEO, Display, CPA, etc.Offline Media: TV, Print, In-Office, etc.CRM: Direct Mail, Email, Telemarketing, etc.Other specialty tactics as appropriate related to consumer, HCP, and/or payer marketing efforts
Excellent written and verbal communication skillsMust be detail oriented with excellent organizational/time management skills
The Encima Group is an Equal Opportunity Employer and is proud to have a drug-free environment. All employment offers are contingent upon applicant successfully completing drug and background screenings.
The Encima Group
is seeking a highly talented
Director of Marketing Analytics
to serve our clients in the greater Princeton area. In this role the Director of Marketing Analytics will serve as the primary point of contact between our clients and stakeholders managing and enhancing our client's measurement and analytics approach while guiding internal stakeholders as a thought leader.
Who is The Encima Group?
is a business analytics company that enables better data, better insights, and better results. We help brands bridge strategy with analytics, multi-channel execution and connecting business, data and technology focusing exclusively on driving client success. Our team is comprised of savvy professionals with cross-industry expertise in marketing and sales analytics and operations.
Based in Princeton, NJ with satellite offices globally in Boston, Chennai, Chicago, Minneapolis, Philadelphia, and Salt Lake City, The Encima Group provides comprehensive independent services that accelerate our clients' initiatives including: strategic consulting; program and business analytics; marketing and sales operations management; custom and automated dashboards; campaign execution; and data management. For the third year in a row, The Encima Group is recognized by as one of the fastest-growing, privately held companies in the U.S.
ResponsibilitiesDevelop multi-channel marketing strategies and roadmaps which leverage customer insight, coupled with best practices to optimize value at the brand level with an emphasis on digital.Work with internal stakeholders to provide leadership and execution of multi-channel marketing strategies addressing segmentation, online and offline media, messaging, media deployment, tracking and analysisManage full analytic life-cycle including data requirements, KPI definition, Measurement Planning, Reporting and Analysis Cadence / Design / Delivery, and Insights and RecommendationsThought leadership activities including development of best practices, case studies and internal training materialsCollaborate with the Analytics team to provide leadership and lay out the tactical plan while having the ability to maintain focus on client strategic imperativesWork with both internal and external stakeholders to assure client satisfaction and achievement of expectationsManage multiple projects and internal/external stakeholder objectives as well as direct and/or dotted line resource management responsibilitiesCore database marketing knowledge including understanding of third-party marketing data sources, use of transactional client business data, relational database concepts, and direct marketing and CRM conceptsAnalytical competencies such as ability to formulate an analytical problem; QC data and results; summarize key findings/insights; compelling visual representation of analyses; make actionable recommendations.Leveraging a data analysis or data mining tool to explore data, create visualizations, and draw insights -- answering both general and well defined business questions with dataEffectively present results, findings and recommendations to both internal and external teams via regular and ad hoc reports and analysesEstablish solid, working relationship with stakeholders and become a trustworthy partner with respect to analysis, reporting, and business needsDeveloping an analytics strategy across multiple marketing and response channelsUnderstand the business applications/market place and provide constant, clear communication of objectives, status, and measurement plansProject plan development and management of day-to-day analytic tasks / projects and resourcesHigh quality, on-time delivery of analytic projects and solutionsDevelopment of new and innovative analytical solutions to solve challenging business problems that contribute to innovation, process improvement, and standardizationEnsures timely delivery of data, analytics and strategic consulting to support the client's strategic objectives.Engage with clients to gather project specifications and management of expectationsManagement and oversight for resources and delivery of the Analytics solutions. This includes managing, retaining, and developing top analystsFormulate and execute industry-best-practiceAnticipation of project risk and constraints and the ability to proactively work on solutions to address the risk or constraintsAbility to extract and manipulate data from multiple, complex data sources with a high degree of accuracyCollaborate with cross-functional team including client service and operations support team(s)Skills & Requirements
Qualifications:
Master's degree (preferred) or a four-year degree (with a business focus such as Statistics, Economics, Finance or Marketing)AT LEAST 3 YEARS IN PHARMACEUTICAL5-7 years of experience providing strategic guidance in analyticsProficiency in Microsoft OfficeComfort and understanding of statistical analysis including, but not limited to Regression, A/B Testing, Campaign Optimization, and Cluster AnalysisTake pride in being an active listener, proactively addressing needs and quickly responding to questions and concernsProactively look out for new tools and technologies enabling better supportKnowledge of and experience with the following tools/platforms preferred:
Programming: SAS, SQL, VBA, Excel (Power User)Digital: Site Catalyst, Google Analytics, CoreMetrics, or other digital toolsBI: Tableau, Cognos, or other BI tools
Knowledge of and experience with the following marketing tactics and associated KPIs:
Digital Media: SEM, SEO, Display, CPA, etc.Offline Media: TV, Print, In-Office, etc.CRM: Direct Mail, Email, Telemarketing, etc.Other specialty tactics as appropriate related to consumer, HCP, and/or payer marketing efforts
Excellent written and verbal communication skillsMust be detail oriented with excellent organizational/time management skills
The Encima Group is an Equal Opportunity Employer and is proud to have a drug-free environment. All employment offers are contingent upon applicant successfully completing drug and background screenings.