Director of Circulation/Subscriptions (Experience Required)
MediaCo - Remote, Work from USA
Leading Publisher
Overview
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Overview
Job description
About Us: Director of Circulation/Subscriptions (Exp Required)
We are a leading publisher with a national footprint and a loyal, diverse readership. Our titles are known for delivering bold, fast-paced news with mass appeal. As we evolve in a competitive media landscape, we are seeking a strategic, hands-on leader to oversee all aspects of circulation—focusing on optimizing print subscriptions, digital subscriptions and newsstand sales.
Position Overview:
As the Director of Circulation & Audience Development, you will be the company’s senior authority on print circulation, print & digital subscriptions, and newsstand sales. This role combines high-level strategy with operational oversight and is responsible for growing revenue, maximizing visibility, and ensuring efficient, profitable distribution across all platforms.
Key Responsibilities:
Strategic Leadership:
- Set overall circulation strategy across single-copy sales, subscriptions, and digital editions.
- Lead audience development initiatives that grow total readership and revenue.
- Serve as a key voice in the executive team, contributing to product, pricing, and editorial direction based on reader demand and retail insights.
Newsstand & Retail Management:
- Oversee national newsstand distribution strategy, including draw management, retail promotions, and wholesaler partnerships.
- Analyze point-of-sale data to inform distribution decisions and improve sell-through.
- Collaborate with production and editorial teams to align issue schedules, covers, and promotions with sales goals.
Subscription Oversight:
- Develop and manage acquisition and retention programs for both print and digital subscribers.
- Work with marketing and data teams to target campaigns effectively using segmentation and LTV analysis.
- Supervise fulfillment vendors, pricing models, auto-renew strategies, and customer service performance.
Financial Accountability:
- Develop and manage the circulation budget, including forecasting, cost controls, and revenue planning.
- Regularly report performance to senior leadership and provide actionable recommendations.
- Evaluate ROI of campaigns and distribution strategies.
Qualifications:
- 7+ years of circulation, subscription, or audience development experience in print publishing /consumer media.
- Proven success in managing national newsstand distribution and retail strategy.
- Strong financial acumen and experience with budgeting, forecasting, and P&L responsibility.
- Experience with fulfillment systems, customer databases, and analytics platforms.
- Strategic thinker with hands-on capability and a bias toward execution.
- Familiarity with digital circulation tools and cross-platform audience growth is a plus.