Manager, Email Marketing
Russell Tobin & Associates - Southington, CT, United StatesWork at Russell Tobin & Associates
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Overview
What are we looking for in our Manager, Email Marketing?
Russell Tobin's client, a leading commercial bank company is hiring a Manager, Email Marketing
to work remotely
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Location: Atlanta, GA
Employment Type: Contract/Remote
Pay rate: $57-$60/hr. DOE
Responsibilities:
- Plan, develop and implement email campaigns to line of business clients that factor in the full customer journey across all channels, drive customer and prospect engagement and improve conversions.
- Develop email marketing plans, tactics, and testing for one-time and on-going campaigns with internal and external partners leveraging previous campaign experience, competitive research, and email best practices.
- Scale and improve email campaign performance through automations, journey building, and triggered campaigns.
- Comfortable representing email marketing team in meetings to report on campaigns and provide strategic advice.
- Ensure accuracy of list data and its sources, data integrity, segmentation, timely scrubs of opt-outs, targeting logic, and dynamic content.
- Collaborates with other channel owners, stakeholders in marketing, analytics, IT, to create customer lifecycle journeys that are scalable, automated, personalized, and multi-channel.
- Develop and maintain custom reports and dashboards.
- Lead QA of emails and campaign coordination, along with design, copy, agency, and strategy teams to support peer-managed or agency-managed campaigns.
- Create, manage, and share email campaign calendars on an ongoing basis.
- Develop testing agenda for the email programs in support of all lines of business.
Required Skills:
- Exceptional communication, problem solving and project management skills.
- Candidates with some combination of coursework and experience, or else extensive related professional experience, are eligible for consideration.
- Must have experience using Salesforce Marketing Cloud in a B2C and/or B2B environment managing campaigns & journeys.
- Self-motivated and resourceful, thrives in a dynamic, changing environment.
- Consistent results in a fast-paced, evolving environment with ability to multi-task and prioritize.
- Excellent oral, written communication, interpersonal and presentation skills.
Requirements:
- 6+ years in direct marketing, email marketing.
Nice to have:
- Marketing background, with copywriting experience preferred
- Candidates with advanced degrees (Associates, Bachelor’s, and/or Master’s) preferred, yet a High School diploma or GED is required.
Benefits that Russell Tobin offers:
Russell Tobin offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.
CB
Rate/Salary: $57-$60/hr. DOE