Doosan Bobcat
Marketing Specialist Social Media
Doosan Bobcat - West Fargo, North Dakota, United States, 58078Work at Doosan Bobcat
Overview
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Overview
Job Information
At Bobcat Company, we exist to empower people to accomplish more. Through our social media channels, we have the unique opportunity to engage with our audiences of followers, fans and customers to enhance their brand experience, support them through two-way conversation and build lifelong relationships. Bobcat is seeking a Marketing Specialist Social Media to grow our social media team as part of our broader communications department. The Marketing Specialist Social Media is responsible for growing, engaging and retaining followers, while helping convert them to loyal Bobcat fans, leads and customers.
As a Marketing Specialist Social Media, you should have command of best practices and trends in social media marketing, appreciate being creating while working with brand guidelines, and understand how to both build and convert a digital audience. In this position, you will create and execute engaging content; maintain the company's social media response and service strategy, policies and procedures; and measure and evaluate social media channels to enhance customers' experience with the Bobcat brand and its products.
Role & Responsibility
Strategic Content CreationWork alongside strategy lead, digital marketers, product marketers, content producers, and trust agents to develop content in service of the brand’s strategy that educates and entertains our audiences, and creates shareable content appropriate for specific social channels and communities to both spread our brand and our content and linksMove ideas to execution, aligning to a larger strategy and in partnership with marketers across the organization, protecting and advocating for best practices and balance of content pillarsExplore ongoing opportunities to engage new social channels and communities to reach our target buyers, driving consistent, relevant traffic and leads from our social channels’ presenceDevelop an annual content distribution plan to ensure social media efforts are timely, accurate, valuable, and aligned with annual marketing initiatives and operating plansEffectively coordinate with outside departments to organize launches, campaigns, and promotions aligned to strategic content pillars, while pushing growth initiatives of our social media long-range planCollaborate with internal and agency marketers to coordinate brand awareness and marketing efforts via sponsorships, influencer programs, and brand campaign activationSupport content creation including copy and asset development by leveraging a library of existing content and creating/editing new content unique to each social platformCapture social-first content during company events to product photo and video posts aligned with the broader strategy, with consideration for trending ideas and differentiating content by social platformChannel & Service ManagementManage the day-to-day operations of our company’s presence in social media channels and communities—including, but not limited to Facebook, Instagram, Threads, X, YouTube, TikTok, LinkedIn and emerging social media platforms—either directly or through strategic engagement of internal and external partnersEngage and increase followers, initiate and respond to conversation, identify and nurture communities and audiences, and participate in like sites to draw fans and promotersListen and engage in relevant social discussion about our company, competitors, and/or industryEnsure our company’s live events presence provides high visibility and professionalism that reflects Bobcat’s brand promise to our customersAnalysis & OptimizationManage and provide detailed monitoring, tracking, and reporting on key metric performance of our social media efforts and of our competitorsAnalyze results to make informed decisions that will build practical standards in social media channels and service management team roles and processesTest new strategies, new content, and new campaigns with expertise in running social experiments, such as post-frequency tests, and then recommend refinements to our social strategy based on the resultsUncover insights, identify opportunities and generate ideas that arise from conversations with social communities
Job Requirement
Education: Bachelor's Degree in Marketing and/or CommunicationsMinimum 2-3 years of relevant job experienceTravel: 15% travel domestic and abroadProject management experience requiredHighly organized with exceptional follow-through abilitiesCustomer service mindset and proven success in building relationshipsStrong interpersonal, verbal, and written communication skills, with the ability to interface professionally with individuals at all levels within the organizationAbility to work strongly in a fast-paced, team environmentAdept at managing multiple calendars, schedules and deadlines simultaneouslyPreferred Skills & ExperienceCopywriting experiencePhoto and/or video editing capabilitiesExperience in SproutSocial or other social media reporting and scheduling toolsProfessional experience with various social media platforms including Facebook, Instagram, Threads, X, YouTube, TikTok, LinkedIn and/or other trending and emerging platforms#GD
As a part of the Doosan Group, which employs more than 43,000 people in 38 countries worldwide, the company offers its customers products and solutions to help build stronger businesses and communities. Based in Seoul, South Korea, with its North America headquarters in West Fargo, North Dakota, Doosan Bobcat is a leading global manufacturer of construction, agriculture, landscaping and grounds maintenance equipment, attachments and services. The company is committed to empowering people to accomplish more.
Doosan Bobcat North America is home to world-renowned brands, including Bobcat® compact equipment, Doosan® portable power products, Ryan® and Steiner® grounds maintenance equipment and Geith® attachments. Doosan Bobcat North America is a tradename of Clark Equipment Company.
Doosan is committed fostering an inclusive and a diverse workforce and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. If you have a disability or special need that requires accommodation, please contact us at
701-476-4263 . Doosan is a VEVRAA federal contractor and seeks priority referrals of protected veterans.
Beware of Fraudulent Job Offers and Solicitations
Any legitimate job offer will be preceded by an official selection process.
At Bobcat Company, we exist to empower people to accomplish more. Through our social media channels, we have the unique opportunity to engage with our audiences of followers, fans and customers to enhance their brand experience, support them through two-way conversation and build lifelong relationships. Bobcat is seeking a Marketing Specialist Social Media to grow our social media team as part of our broader communications department. The Marketing Specialist Social Media is responsible for growing, engaging and retaining followers, while helping convert them to loyal Bobcat fans, leads and customers.
As a Marketing Specialist Social Media, you should have command of best practices and trends in social media marketing, appreciate being creating while working with brand guidelines, and understand how to both build and convert a digital audience. In this position, you will create and execute engaging content; maintain the company's social media response and service strategy, policies and procedures; and measure and evaluate social media channels to enhance customers' experience with the Bobcat brand and its products.
Role & Responsibility
Strategic Content CreationWork alongside strategy lead, digital marketers, product marketers, content producers, and trust agents to develop content in service of the brand’s strategy that educates and entertains our audiences, and creates shareable content appropriate for specific social channels and communities to both spread our brand and our content and linksMove ideas to execution, aligning to a larger strategy and in partnership with marketers across the organization, protecting and advocating for best practices and balance of content pillarsExplore ongoing opportunities to engage new social channels and communities to reach our target buyers, driving consistent, relevant traffic and leads from our social channels’ presenceDevelop an annual content distribution plan to ensure social media efforts are timely, accurate, valuable, and aligned with annual marketing initiatives and operating plansEffectively coordinate with outside departments to organize launches, campaigns, and promotions aligned to strategic content pillars, while pushing growth initiatives of our social media long-range planCollaborate with internal and agency marketers to coordinate brand awareness and marketing efforts via sponsorships, influencer programs, and brand campaign activationSupport content creation including copy and asset development by leveraging a library of existing content and creating/editing new content unique to each social platformCapture social-first content during company events to product photo and video posts aligned with the broader strategy, with consideration for trending ideas and differentiating content by social platformChannel & Service ManagementManage the day-to-day operations of our company’s presence in social media channels and communities—including, but not limited to Facebook, Instagram, Threads, X, YouTube, TikTok, LinkedIn and emerging social media platforms—either directly or through strategic engagement of internal and external partnersEngage and increase followers, initiate and respond to conversation, identify and nurture communities and audiences, and participate in like sites to draw fans and promotersListen and engage in relevant social discussion about our company, competitors, and/or industryEnsure our company’s live events presence provides high visibility and professionalism that reflects Bobcat’s brand promise to our customersAnalysis & OptimizationManage and provide detailed monitoring, tracking, and reporting on key metric performance of our social media efforts and of our competitorsAnalyze results to make informed decisions that will build practical standards in social media channels and service management team roles and processesTest new strategies, new content, and new campaigns with expertise in running social experiments, such as post-frequency tests, and then recommend refinements to our social strategy based on the resultsUncover insights, identify opportunities and generate ideas that arise from conversations with social communities
Job Requirement
Education: Bachelor's Degree in Marketing and/or CommunicationsMinimum 2-3 years of relevant job experienceTravel: 15% travel domestic and abroadProject management experience requiredHighly organized with exceptional follow-through abilitiesCustomer service mindset and proven success in building relationshipsStrong interpersonal, verbal, and written communication skills, with the ability to interface professionally with individuals at all levels within the organizationAbility to work strongly in a fast-paced, team environmentAdept at managing multiple calendars, schedules and deadlines simultaneouslyPreferred Skills & ExperienceCopywriting experiencePhoto and/or video editing capabilitiesExperience in SproutSocial or other social media reporting and scheduling toolsProfessional experience with various social media platforms including Facebook, Instagram, Threads, X, YouTube, TikTok, LinkedIn and/or other trending and emerging platforms#GD
As a part of the Doosan Group, which employs more than 43,000 people in 38 countries worldwide, the company offers its customers products and solutions to help build stronger businesses and communities. Based in Seoul, South Korea, with its North America headquarters in West Fargo, North Dakota, Doosan Bobcat is a leading global manufacturer of construction, agriculture, landscaping and grounds maintenance equipment, attachments and services. The company is committed to empowering people to accomplish more.
Doosan Bobcat North America is home to world-renowned brands, including Bobcat® compact equipment, Doosan® portable power products, Ryan® and Steiner® grounds maintenance equipment and Geith® attachments. Doosan Bobcat North America is a tradename of Clark Equipment Company.
Doosan is committed fostering an inclusive and a diverse workforce and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. If you have a disability or special need that requires accommodation, please contact us at
701-476-4263 . Doosan is a VEVRAA federal contractor and seeks priority referrals of protected veterans.
Beware of Fraudulent Job Offers and Solicitations
Any legitimate job offer will be preceded by an official selection process.