Salesforce Marketing Automation Engineer
Yoh, A Day & Zimmermann Company - New York, New York, United States,Work at Yoh, A Day & Zimmermann Company
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Overview
NYCSchedule:
Hybrid
**US Citizens ONLY**
Skills:3+ years implementation experience in Salesforce Marketing Cloud Content Builder, Contact Builder, Email Studio, Automation Studio, Mobile Studio, and Journey Builder (Interaction Studio/Customer 360 Audiences a plus)Extensive experience working with enterprise Marketing Cloud environments with multiple business unitsAdvanced knowledge of software architecture, design, and business processesExtensive experience with SFMC REST and SOAP API data transmission protocolsSFMC Email Specialist/Consultant/Developer/Administrator Certifications strongly preferred.Translate technical implications and options into business impact statements.2+ years working within other Salesforce Core applications including: Sales Cloud, Service Cloud, Community Cloud, Analytics Cloud, etc.Proficiency in HTML, JavaScript, CSS, AMPScript, SQL, and SSJS.Basics of Java, React is nice to have.
Responsibilities:Build, test and deploy personalized email marketing modules via SFMC Content Builder.Develop Content Builder email templates and respective content blocks; requires strong HTML/CSS, AMP for Email, AMPscript, Guide Template Language, Server-Side JavaScriptConnect content to corresponding data extensions for personalization, and dynamic capability, and reportingLead the socialization and roll out of the email module library to stakeholders across the organization and key agency partnersOwn and manage ongoing requests for new modules or updates to existing contentRespond to common business requirements and perform basic administrative functions within Marketing Cloud with support of the SFMC administratorEnsure design and email layout is optimized, renders and functions correctly across multiple email clients, and is mobile friendly—strong attention to detail, QA, and visual aspects utilizing tools such as LitmusStays ahead of email best practices and helps to align the enterprise on how best to handle mobile-first email functionality, email accessibility, dark mode, AMP for Email, plain text, ALT text, etc.Is knowledgeable of privacy policies and anti-spam laws and regulations, including but not limited to CAN-SPAM, Apple Mail Privacy Protection, GDPR, and marketing consentAssist in designing and documenting solutions to leverage automation, dynamic content, data-driven segmentation, and other sophisticated Salesforce Marketing Cloud capabilities to maximize customer engagement and response. Update training documentation for the internal design teamAbility to interpret analytics/trends and identify actionable insightsUnderstanding of A/B and multivariant testing as well as tracking and tagging best practicesProactively identify and analyze issues / obstacles to determine and recommend appropriate courses of action
CertificationsMarketing Cloud AdministratorMarketing Cloud developer