Associate Digital & Marketing Associate Digital & Marketing
Innova Solutions - Boston, Massachusetts, us, 02298Work at Innova Solutions
Overview
- Apply
Overview
Growth Marketing Associate
.Position Type: Full Time, Contract to Possible HireLocation: Remote
We are seeking a Growth Marketing Associate to support the tactical execution of multi-channel B2B marketing campaigns that capture and create demand, drive buyer engagement, and accelerate pipeline, utilizing a combination of content, virtual webinars, email, ABM, and other channels, with a focus on reporting and data-driven optimization.
Supports the team's collaboration with the Enterprise and Ad Sales Sales teams to create thoughtful marketing strategies that attract, motivate, and engage sales prospects Intent-based Campaign StrategySupports development of integrated content, campaign, and event plans that market to buyers and delight the market - driving acquisition, nurture, and re-engagement opportunities of key audiences to fuel revenue growth and client retention.Partners closely with product marketing to connect key messages and buyer/member pain points with compelling campaign content and marketing channel strategies.Continuously identifies ways to innovate content creation & distribution, including new channels, formats or executions, content partnerships, and emerging market opportunities.Supports testing and measurement of campaigns to enable data-driven decisions to optimize spend and improve performance ABM.Supports Account Based Marketing content & campaigns that drive engagement from key accounts nominated by sales.Supports technical aspects of marketing portions of the DemandBase ABM platform (marketing dashboards, reports, target keyword lists, advertising, audiences, etc.)
Minimum 2 years of B2B and B2B2C healthcare marketing experience, preferably in digital healthcareExperience in and ability to effectively leverage digital marketing technologies including SaleForce.Project and event management and prioritization skills with mastery of the details; you're able to manage multiple projects at any given time.Experience writing email copy that engages while adhering to client's brand voice and client's brand standards.Skilled in following best practices within email marketing, webinars, events, and consumer privacy.Familiarity with marketing & sales funnels, levers, and customer journeysPassionate for health equity and digital healthcare.
Qualified candidates should
APPLY NOW
for immediate consideration! Pay range offered to a successful candidate will be based on several factors, including the candidate's education, work experience, work location, specific job duties, certifications, etc.
Medical & pharmacy coverage, Dental/vision insurance, 401(k), Health saving account (HSA) and Flexible spending account (FSA), Life Insurance, Pet Insurance, Short term and Long term Disability, Accident & Critical illness coverage, Pre-paid legal & ID theft protection, Sick time, and other types of paid leaves (as required by law), Employee Assistance Program (EAP).
Founded in 1998 and headquartered in Atlanta, Georgia, Innova Solutions employs approximately 50,000 professionals worldwide and reports an annual revenue approaching $3 Billion. Through our global delivery centers across North America, Asia, and Europe, we deliver strategic technology and business transformation solutions to our clients, enabling them to operate as leaders within their fields.
One of Largest IT Consulting Staffing firms in the USA - Recognized as #4 by Staffing Industry Analysts (SIA 2022)One of the Largest Certified MBE Companies in the NMSDC Network (2022)Website
:Innova Solutions is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment on the basis of race, color, religion or belief, national origin, citizenship, social or ethnic origin, sex, age, physical or mental disability, veteran status, marital status, domestic partner status, sexual orientation, or any other status protected by the statutes, rules, and regulations in the locations where it operates. If you are an individual with a disability and need a reasonable accommodation to assist with your job search or application for employment, please contact us at or (770) 493-5588. Innova Solutions (HireGenics/Volt) does not discriminate against applicants based on citizenship status, immigration status, or national origin, in accordance with 8 U.