Digital Marketing Manager
CyberRisk Alliance - New York, New York, United States, 10261Work at CyberRisk Alliance
Overview
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Overview
CyberRisk Alliance provides business intelligence that helps the cybersecurity ecosystemconnect, share knowledge, accelerate careers, and make smarter and faster decisions. Throughour trusted information brands, network of experts, and innovative events we providecybersecurity professionals with actionable insights and act as a powerful extension ofcybersecurity marketing teams.
Our brands include SC Media, the Official Cybersecurity Summits, TECHEXPO Top Secret,Security Weekly, InfoSec World, Identiverse, Cybersecurity Collaboration Forum, CybersecurityCollaborative, ChannelE2E, MSSP Alert, and LaunchTech Communications.
Job Title: Digital Marketing ManagerLocation:
Remote
We are seeking a dynamic and experienced Digital Marketing Manager to join our team. Thisindividual will play a crucial role in supporting digital marketing initiatives for both our events andmarketing solutions divisions. The ideal candidate will have a strong background in digitalmarketing, proficiency in using Marketo, Salesforce.com, and Sprout Social, and preferablypossess experience with platforms such as Swoogo, LinkedIn Sales Navigator, and ZoomInfo.
Responsibilities:
Event Marketing Support (50%):
Plan and execute digital marketing strategies to promote events, focusing on attracting sponsors and attendees.Collaborate with the events team to develop and implement comprehensive marketing campaigns.Utilize Marketo and Salesforce.com for effective event marketing automation.Monitor and analyze campaign performance, providing insights for continuous improvement.Manage social media presence related to events using Sprout Social.Coordinate with internal teams to ensure seamless execution of event marketing tactics.
Enterprise Marketing Campaign Support (50%):
Support the development and execution of marketing campaigns for our marketing solutions division.Collaborate with the sales and marketing teams to understand client needs and create targeted campaigns.Utilize Marketo and Salesforce.com to automate and optimize marketing solution campaigns.Explore and implement innovative strategies to drive lead generation and customer engagement.Leverage tools such as Swoogo, LinkedIn Sales Navigator, and ZoomInfo to enhance campaign effectiveness.Analyze campaign performance, generate reports, and provide recommendations for improvement.
Qualifications:
Bachelor's degree in Marketing, Business, or related field.Proven experience in digital marketing, with a focus on both events and marketingsolutions.Proficiency in Marketo, Salesforce.com, and Sprout Social is essential.Experience with Swoogo, LinkedIn Sales Navigator, and ZoomInfo is a plus.Strong analytical skills with the ability to interpret data and make informed decisions.Excellent communication and collaboration skills.Ability to work in a fast-paced, dynamic environment.Demonstrated interest or experience in leveraging artificial intelligence technologies to drive innovation, efficiency, and value within Digital Marketing. A willingness to engage with and learn about AI applications relevant to our industry is essential.If you are a passionate and results-driven digital marketing professional with a keen interest inthe cybersecurity industry, we invite you to join our team at CyberRisk Alliance. Apply now andbe part of an innovative company committed to shaping the future of cybersecurity.
Job Information (NYC)For individuals assigned and/or hired to work in New York City, CRA is required by law to include a reasonable estimate of the compensation range for this role. This compensation range is specific to New York City and takes into account numerous factors that are considered in making compensation decisions including but not limited to a candidates' qualifications, skills, competencies, experience and location.
A reasonable estimate of the current range is $70,000 to $75,000, which does not include other compensation benefits package.
Equal Employment OpportunityCyberRisk Alliance is committed to equal employment and advancement opportunity for all employees and candidates for employment without regard to race, color, ancestry, national origin, religious creed, gender, physical or mental disability, veteran status, sexual orientation, age or marital status in accordance with the applicable laws and regulations.
About CyberRisk AllianceCyberRisk Alliance provides business intelligence that helps the cybersecurity ecosystem connect, share knowledge, accelerate careers, and make smarter and faster decisions. Through our trusted information brands, network of experts, and innovative events we provide cybersecurity professionals with actionable insights and act as a powerful extension of cybersecurity marketing teams. Our brands include SC Media, the Official Cybersecurity Summits, TECHEXPO Top Secret. Security Weekly, InfoSec World, Identiverse, Cybersecurity Collaboration Forum, Cybersecurity Collaborative, ChannelE2E, MSSP Alert, and LaunchTech Communications. Learn more at www.cyberriskalliance.com.