Webmaster and Social Media Specialist
Maricopa Unified School District #20 - Phoenix, Arizona, United States, 85239Work at Maricopa Unified School District #20
Overview
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Overview
CLASSIFICATION : Classified ExemptTERMS OF EMPLOYMENT:
12-month work calendar. Classified CompensationPlan - 40 hrs./weekREPORTS TO:
Director of Communications and Social MediaGENERAL STATEMENT OF RESPONSIBILITIES:
The Website and Social MediaManager serves as the steward to drive engagement and influence the MUSD storythrough purposeful communication, marketing, and advertising plans. The role willdevelop and analyze content on the district website and social media channels toensure alignment with the District's strategic plan and the CommunicationDepartment's goals and communication plan. This includes developing andmanaging all official social media pages for schools and departments, developingcontent for and performing regular audits on the district website, and developingdigital marketing strategies to promote the district.
PRINCIPAL DUTIES, KNOWLEDGE AND SKILLS REQUIRED:
Managing and updating the district website to ensure accurate and timelyinformation.Creating and maintaining official social media accounts for all schools anddepartmentsDeveloping content calendars and strategies to enhance engagement.Collaborating with various departments to gather relevant content.Monitoring and responding to online inquiries and comments.Analyzing data and metrics to measure the success of online initiatives.Collaborating with the communications team to develop event promotio strategies.Creating engaging content for digital platforms to highlight district events.Collaborating with the communications team to develop comprehensive event plans.Coordinating logistics for event set up, ensuring a smooth and organized execution.Providing on-site oversight during events to address any unforeseen issues.Integrating event highlights into digital platforms for wider community visibility.Other Duties as AssignedWebmaster & Social Media ManagerMINIMUM QUALIFICATIONS:A bachelor's degree in Digital Communications, Marketing, or a related field is preferred. Alternatively, a combination of relevant experience and education (i.e., certifications) will be considered.Experience in promoting K-12 Education is preferred.One year of professional website management and social media experience is required.Demonstrated social media experience across platforms including Facebook, LinkedIn, Twitter, NextDoor, and TikTok.Proficiency in digital marketing strategies, including SEO, Pay-per-click advertising, Content Marketing, Social media marketing, and video marketing.Familiarity with web accessibility standards, specifically ADA compliance.Experience with Adobe Creative Suite or desktop publishing programs likeCanva is desired.
Able to perform the following physical requirements of the position with or withoutreasonable accommodation: critical sensory requirements include general vision,corrected to 20/20, hear or listen in the normal range (corrected) and speak andgive directions clearly. Able to walk, sit, stand, kneel, crouch, crawl, reach, lift(exerting force up to 50 pounds).
AN EQUAL OPPORTUNITY EMPLOYER
The Maricopa Unified School District does not discriminate on the basis of race, color, religion, national origin, sex, disability, age or sexual orientation in admission and access to its programs, services, activities, or in any aspect of their operations and provides equal access to the Boy Scouts and other designated youth groups. The Maricopa Unified School District also does not discriminate in its hiring or employment practices. The following employees have been designated to handle inquiries regarding the nondiscrimination policies:
Title IX Coordinator
Assistant Superintendent of Human Resources:
Address: 44150 W. Maricopa/Casa Grande Highway Maricopa, AZ 85138
Telephone Number: 520-568-5100
Email:tbeckett@musd20.org
Section 504/ADA Coordinator
Director of Exceptional Student Services
Address: 44150 W. Maricopa/Casa Grande Highway Maricopa, AZ 85138
Telephone Number: 520-568-5100
Email:lstollarslover@musd20.org
Job descriptions and documentation requirements can be accessed and printed from our website at www.musd20.org